Theodora S. Abigail

Meetings are great and networking events are fun, but don’t forget the next step: a perfect follow up e-mail that’ll help you stand out from all those other people in the crowd.

It’s 2018, and brand loyalty is bigger than ever.

It’s nearly impossible to focus at a messy desk or in a chaotic workplace–decluttering with some of these fun office organization ideas can help get those creative juices pouring out of your brains.

If you’ve ever been to a party, gone to college, or spent at least 2 seconds of your life on the Internet, then you’ve probably heard of the theory that some people are “left-brainers”, whereas others are “right-brainers”. That’s cool and all, but have you ever heard of vertical, critical and lateral thinkers?

People who suffer from midlife crises are usually pitied and subtly shamed–is it even possible to reinvent yourself without screwing up your entire life?

People all over the world enter the workforce with a glimmer in their eyes and a hope that the actions they take can positively impact those around them — but for so many people, the reality they face is one of despair, depression, and burnout.

I’ve always admired extroverts, and people who manage to network without going crazy. If you’re anything like me, then you’d much prefer to stay in bed and do your own thing–safe from the terrifying world of interaction with people whose names you don’t remember.

To become a better writer, it’s important to reflect on the way you wield your language. After all, language is our strongest tool for communicating with the world around us, especially on a larger scale.

Trying to figure out which CRM software is the best is a challenge that plagues most business owners: after all, it’s usually an investment of both time and money.

When you’re ready to scale, the insight of a small business coach can help take your company to the next level–but how do you find a good one?

You may have heard of commoditization — but do you know the risks it poses to your business?

The way you say something is just as important as the way you phrase it, so you need to be extra careful in making sure that your body language doesn’t contradict what you’re saying.

In the working world, diagrams are some of our best friends–tools like customer empathy maps, process diagrams, and fault trees organize our thinking and perfect our business strategies.

If you’re in the business of selling things, adding customer testimonials to your website is something you’ve probably considered.

The sunk-cost fallacy is a trap most people fall into. It’s hard to abandon a project once you’ve invested so much of your time and money into the cause.

Back in the good old days, when the Internet was still new and everyone had eye-blinding Geocities blogs, brand books weren’t really that important. 

Tribal leadership sounds like a weird, meaningless buzzword, but we swear it isn’t. I mean, you’ve probably heard it before–during a tedious business lecture, maybe, or mentioned by your boss. But it has meaning! (YES). WE’RE NOT LYING!

The world of business isn’t as forgiving as the world of Mario–to ensure that your run through the world of Koopa Troopas goes smoothly, you should try a li’l something called fault tree analysis.

If you’re a marketer or business owner, you might be familiar with the concept of cultural bias–if you’re not, you should be!

The hindsight bias is just another one of the (seemingly endless) flaws in our wiring–unfortunately, our thought processes aren’t as perfect as those of, say, Terminators or Replicants. It’s just one of the perks of being human.

If Upwork fees have you feeling frustrated and confused, this simple guide will (hopefully) shine a light through the darkness.

Overconfidence bias is something that can strike at any time, even to the best of us.