{"id":15512,"date":"2017-07-28T00:00:00","date_gmt":"2017-07-28T00:00:00","guid":{"rendered":"http:\/\/blog.toggl.com\/project-objectives\/"},"modified":"2024-06-15T07:41:12","modified_gmt":"2024-06-15T07:41:12","slug":"project-objectives","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/project-objectives","title":{"rendered":"Your Guide to Defining Clear Project Objectives for Your Team"},"content":{"rendered":"

As a project manager, the success and failure of projects objectives that you set for your team rests all on your shoulders. No pressure, right?<\/strong><\/p>\n

Let\u2019s face it\u2014being a project manager is no easy gig. With so many different personalities, deadlines, work approaches, priorities, and communication styles all competing on your single project team, keeping things on track and running smoothly can often feel like a constant uphill battle.<\/p>\n

Fortunately, setting clear goals is one surefire way to get all of your team members on the same page and working more collaboratively toward the very same mission. By defining these project objectives, team members can keep their eyes on the bigger picture\u2014rather than getting lost in their own individual pieces of the puzzle.<\/p>\n

[ctt template=\u201d1\u2033 link=\u201deZK62\u2033 via=\u201dyes\u201d ]Project goals are necessary to keep your team on the same page.\u00a0[\/ctt]<\/p>\n

No, setting these clear goals won\u2019t do away with all of the issues that can crop up on your team (you wish!), but they will at least allow you to rest assured that everybody has the same endgame in mind.<\/p>\n

So, now you\u2019re left with one big question:<\/p>\n

How can you set effective project objectives for your team? <\/em><\/p>\n

With so many different people and pieces at play, what steps do you need to take to outline objectives that are easily understood and motivating for everybody on your own project team?<\/em><\/p>\n

This can vary based on your own specific project and team members. But, there are a few steps that will help you define your goals and keep your entire team\u2014no matter how big or small\u2014working toward that shared purpose.<\/p>\n

1. Involve Your Team in Defining Project Objectives<\/h2>\n

Could you sit at your own desk, outline the goals and deadlines for the project, and then share those in a team-wide meeting? Sure. But, that doesn\u2019t necessarily mean that\u2019s the best way to go about it.<\/p>\n

Instead, it\u2019s much better if you can involve your team in setting their own project goals. You can do this through one-on-one chats, team meetings, a survey, or really any other method that you think would be effective for gathering their feedback and suggestions.<\/p>\n

By incorporating your team member\u2019s thoughts, opinions, and ideas into the goal-setting process, you\u2019ll instantly increase engagement<\/strong>\u2014which is great news for the success of your project.<\/p>\n

\u201cCompanies and departments who have a higher level of employee involvement in decision making show higher levels of employee motivation<\/a> and satisfaction<\/em>,\u201d explains Peter Barron Stark in a post about a decision making.<\/p>\n

Additionally, involving your team will lead to more realistic goals. Remember, they\u2019re the ones who are in the trenches and actually rolling up their sleeves to do the work\u2014meaning they have a much more practical grasp on how, why, and how fast things can get done.<\/p>\n

Leveraging their knowledge and experience to your advantage will help you outline objectives that are motivating\u2014yet still attainable. After all, setting impossible goals will only discourage and dishearten your team members.<\/p>\n

2. Share the Bigger Picture<\/h2>\n

It\u2019s easy for employees to miss the forest for the trees. Workdays get busy, and we all get so wrapped up in our individual tasks and responsibilities, we often forget to step back and see where this piece fits into the whole puzzle.<\/p>\n

It\u2019s up to you to explain how your team\u2019s project goals contribute to the larger business strategy. Your team needs to understand not just the details of your objective, but the meaning behind it. What is this accomplishing for the organization as a whole?<\/p>\n

\n

For goals to be meaningful and effective in motivating employees, they must be tied to larger organizational ambitions,\u201d explains Amy Gallo in an article for the Harvard Business Review<\/a>, \u201cEmployees who don\u2019t understand the roles they play in company success are more likely to become disengaged.<\/p>\n<\/blockquote>\n

3. Be Specific<\/h2>\n

You\u2019ve likely heard of the SMART goals framework<\/a>. If so, you know that the \u201cs\u201d in that acronym stands for \u201cspecific.\u201d This is a crucial characteristic of effective goals. The more specific you can be, the stronger the understanding of your entire project team.<\/p>\n

Unfortunately, it becomes far too easy to rely on totally general goals. Your whole team is operating under the assumption that, \u201cComplete project\u201d is the endgame they should be working toward.<\/p>\n

Instead, drill down to the specifics by asking yourself a few key questions. What exactly do you want to achieve? How will you achieve it? Who is responsible for achieving this goal? Are there any limitations you need to be aware of?<\/p>\n

Check out this example of a general and a specific goal, and you\u2019ll quickly see the difference:<\/p>\n

General Goal:<\/strong> Improve company\u2019s web presence.<\/em>
\nSpecific Goal:<\/strong> Launch a complete redesign of the existing website in collaboration with the design, development, and marketing teams.<\/em><\/p>\n

4. Set Metrics<\/h2>\n

Another key part of the SMART goals framework (I promise, we won\u2019t go through all of the letters!) is that your goal must be measurable. It must be tied to some sort of metric so that your team can monitor their progress and ultimately understand what success looks like.<\/p>\n

This can be deceivingly tricky, and many project managers can get tripped up here. But, start by asking yourself this simple and straightforward question: How will you know when your team has been successful? What\u2019s the benchmark there?<\/p>\n

How will your team know when they\u2019ve successfully accomplished a goal? [TweetThis]<\/strong><\/p>\n

Once you identify that, you can jot that note down to eventually be included in our overall goal. Sticking with our website redesign example, here\u2019s an example of a measurable goal.<\/p>\n

Measurable Goal:<\/strong> We will measure our progress by aiming to redesign a total of three website pages each week.<\/em><\/p>\n

5. Include a Deadline<\/h2>\n

Oh, how stress-free life would be if we never had to worry about any deadlines. But, that\u2019s not the way the real world works\u2014your project needs to be done, and it needs to be done by a specific time.<\/p>\n

This is why the project goals you set for your team should also have a deadline attached to them<\/strong> so that your members can have an understanding of the required sense of urgency and the timeline you anticipate for the project.<\/p>\n

If you fail to establish a firm deadline, prepare for this project to consistently get pushed to the back burner while members address tasks that they assume to be more time-pressing.<\/p>\n

When establishing a deadline for your project, remember to lean on the advice and input of your team. As mentioned earlier, they have a much more realistic understanding of how long specific tasks take. So, they\u2019ll be able to inform you if a deadline is far too optimistic\u2014and therefore, out of reach.<\/p>\n

Time-Based Goal:<\/strong> The entire website redesign will be completed by January 1, 2018.<\/em><\/p>\n

6. Frequently Communicate<\/h2>\n

Think your goal is something that you can just shout at a team meeting once?<\/strong> Think again.<\/p>\n

As with any business function, frequent communication is important for keeping that goal top of mind on your project team. \u201cOf the multitude of advice available on goal setting, one point cannot be stressed enough: Regardless of how perfectly outlined and well thought-out your goals are, if they are not effectively communicated, they almost assuredly will fail,<\/em>\u201d warns Julie Nimmons in a Smart Business blog post<\/a>.<\/p>\n

This means that you can\u2019t just set the goal, let your team members get to work, and then talk about it again once the project has been completed.<\/p>\n

You need to communicate frequently<\/strong> in order to keep your finger on the pulse of progress and address any roadblocks that will inevitably crop up.<\/p>\n

An easy way to do this is to start each team meeting by dedicating five minutes to discuss progress on the goal, answer any questions, and celebrate achievements and wins that happen along the way.<\/p>\n

That will keep your team members focused, and also provide some gratification\u2014which is important, particularly if your goal extends over a long time period.<\/p>\n

Over to You<\/h2>\n

If you involve your team, consider company-wide objectives, and then combine the criteria shared above, you\u2019d end up with a goal that looks something like this:<\/p>\n

Launch a complete redesign of the existing website by January 1, 2018, in collaboration with the design, development, and marketing teams. Progress will be measured by redesigning a total of three website pages each week.<\/em><\/p>\n

See how much more impactful that is?<\/p>\n

Those two sentences explain what will be done, who it will be done by, when it will be completed, and how you will monitor progress.<\/p>\n

Goal setting can be a bit of an art and a science. But, if you can implement these tips and then frequently communicate with your team<\/a>, you\u2019re sure to keep everybody on the same page and your project running smoothly. Fingers crossed!<\/p>\n","protected":false},"excerpt":{"rendered":"

As a project manager, the success and failure of projects objectives that you set for your team rests all on your shoulders. 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