{"id":15543,"date":"2017-08-08T00:00:00","date_gmt":"2017-08-08T00:00:00","guid":{"rendered":"http:\/\/blog.toggl.com\/13-brainstorming-techniques-for-kickstarting-projects\/"},"modified":"2024-06-19T06:47:08","modified_gmt":"2024-06-19T06:47:08","slug":"13-brainstorming-techniques-for-kickstarting-projects","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/13-brainstorming-techniques-for-kickstarting-projects","title":{"rendered":"13 Brainstorming Techniques for Kickstarting Projects"},"content":{"rendered":"<p><strong>Meetings. Brainstorming sessions. They can go well \u2013 or be <u>so<\/u> boring and unproductive!<\/strong><\/p>\n<p>With these 13 brainstorming techniques, you can ensure your next brainstorming session includes:<\/p>\n<ul>\n<li>Diverse perspectives<\/li>\n<li>Balanced input from all attendees<\/li>\n<li>Freedom from judgment<\/li>\n<li>Only brainstorming, not analysis\/planning<\/li>\n<\/ul>\n<p>At the beginning of a project, you want\u00a0to get as many ideas as possible out on the table for discussion. To achieve this goal, you must lead your group firmly through the process.<\/p>\n<p>Use the 13 brainstorming techniques in this article to keep the talkers from talking, the judges from judging, and the tangenters from talking. Make everyone feel valued, heard, and free to offer even the silliest of ideas.<\/p>\n<p>By creating a <strong>fun and productive environment in brainstorming meetings,<\/strong> you can rest assured you\u2019ve examined every angle of a project.<\/p>\n<h2>1) Look Out for Anchoring<\/h2>\n<p>I put this concept first because it applies to all the subsequent steps\/techniques.<\/p>\n<p>As a leader, you know <em>everyone on your team has value. <\/em><\/p>\n<p>However, in most groups, a few people do all the talking. In brainstorming sessions, people tend to latch onto the first two (or few) ideas presented. Of course, the people who like to speak up in meetings don\u2019t have all the answers \u2013 but they get the lion\u2019s share of the attention.<\/p>\n<p>This phenomenon, called <a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2013\/03\/05\/4-steps-to-successful-brainstorming\/#5ca52a4b5992\" target=\"_blank\">anchoring<\/a>, means <strong>groups don\u2019t benefit from a large variety of inputs<\/strong> (the whole purpose of brainstorming\u00a0meetings, right?).<\/p>\n<p>Worse yet, people can go off on tangents\u00a0that don\u2019t address the root problem when the first people to talk bring up off-topic concerns.<\/p>\n<h2>2) Set a Reasonable Group Size<\/h2>\n<p>Remember the \u201cpizza rule\u201d when planning brainstorming meetings.<\/p>\n<p>If you couldn\u2019t share a single pizza among the attendees, you\u2019ve included too many people. Experts say you should <strong>limit brainstorming sessions to 2-6 people<\/strong>.<\/p>\n<p>Add more at your peril \u2013\u00a0and only if you have experience with brainstorming techniques for balancing multiple voices.<\/p>\n<h2>3) Invite the Right People<\/h2>\n<p>Diversity creates success. Make sure the right people show up to your brainstorming sessions by avoiding the obvious clich\u00e9s.<\/p>\n<p>At \u201cteam meetings,\u201d everyone already knows each other \u2013\u00a0and may already have created <strong>unconscious consensuses about certain topics<\/strong>. Avoid this potential blind spot by including a variety of people from different teams.<\/p>\n<p>However, don\u2019t stretch this idea too far. Include a critical mass of people who will actually work on this project.<\/p>\n<p>For instance, you could create a meeting with three people from your team (with varying skills and statuses) and invite three others from outside departments.<\/p>\n<h2>4) Define a Clear Goal<\/h2>\n<p>You can keep your brainstorming group on-track by starting out with a simple exercise. Go around the circle and have each person define the problem.<\/p>\n<p><strong>Write down everyone\u2019s ideas on your whiteboard (or have someone take notes).<\/strong><\/p>\n<p>Next, have people shout out (one-at-a-time) suggestions for defining the problem more clearly. Keep using language to refine your goals until everyone agrees it covers all the bases.<\/p>\n<p>Finally, have your team members suggest ways to say the same thing in as few words as possible.<\/p>\n<h2>5) Create Positive Goals<\/h2>\n<p>Once you have a <a href=\"https:\/\/toggl.com\/blog\/project-objectives\">clear and concise goal<\/a> in mind, have your team define it in the most positive terms.<\/p>\n<p>You can even do this for all sub-goals in your discussion.<\/p>\n<p>This method works especially well with the Flower Outline brainstorming technique I describe later in this article.<\/p>\n<p>For example, if your goal is to \u201creduce global warming,\u201d you could reframe this objective as \u201cprovide green energy alternatives.\u201d<\/p>\n<p>Not only does this method help you present your ideas in a more appealing way, it takes you through an essential mental process. It can be easy to <strong>identify pain points and what consumers <u>don\u2019t<\/u> want.<\/strong><\/p>\n<p>The next step is to define what they do want \u2013\u00a0your often-elusive USP (Unique Selling Proposition). By turning negative goal statements into positive ones, you\u2019re asking, <em>\u201cWhat can we do to solve this problem?\u201d<\/em><\/p>\n<h2>6) Share Ideas in Writing<\/h2>\n<p>Many brainstorming groups have untapped potential. Instead of letting a few people do all the talking, have everyone put their ideas in writing.<\/p>\n<p>At the beginning of your meeting, <strong>introduce (or define) your goal. <\/strong><\/p>\n<p>When it\u2019s time to suggest potential solutions and strategies, tell your group to put it in writing \u2013\u00a0in only 2 minutes. This alone will help people who \u201cthink by talking\u201d to organize their thoughts.<\/p>\n<p>By limiting the amount of time people have to write, you can hold back verbose people and give shy people a shot.<\/p>\n<p>Yes, you can simply ask everyone to read out their own ideas.<\/p>\n<p>However, take one more essential step: Have people exchange their papers (or laptops) and reach <u>each other\u2019s<\/u> statements.<\/p>\n<p>This way, every voice is heard \u2013\u00a0and people can resist the temptation to accept the ideas of the most compelling speakers.<\/p>\n<h2>7) Play Team-Building Games<\/h2>\n<p>The key to <a href=\"https:\/\/toggl.com\/track\/team-building-games\/\">team-building games<\/a> is striking the right balance of fun and productivity. For some teams, games lighten the mood in meetings and build trust. For others, they can feel too silly.<\/p>\n<p>If your team is on the serious side, try the All Adrift game; nothing is more serious than survival, right?<\/p>\n<p>If your team likes to have fun, use the Hole Tarp game to keep the adrenaline pumping (and people awake) during long brainstorming meetings.<\/p>\n<p>To facilitate interaction between team members, use the Barter Puzzle game. In this fun activity, your team splits up into small groups and put puzzles together. The trick is, you\u2019ve put a few pieces from each puzzle in the \u201cwrong boxes.\u201d Each small group will need to \u201cbarter\u201d with the others to get the pieces it needs to complete its puzzle.<\/p>\n<h2>8) Play Brainstorming Games<\/h2>\n<p>People love to have fun \u2013\u00a0and engage their senses. Mood boards (just one of the many brainstorming games out there) add visual stimulus and structure to brainstorming sessions.<\/p>\n<p>Your group can create mood boards online (via Pinterest, etc.).<\/p>\n<p>However, it\u2019s fun to get hands-on.<\/p>\n<p>Have people take pictures of things with their phones (ahead of the meeting). Have a few wireless printers available at your meeting site for real-time cut and paste. Get those images up on your board fast \u2013 and with a creative spirit. (Upbeat music makes a great addition to this activity.)<\/p>\n<p>Once you\u2019ve filled up your board, take a moment to sit back and just <u>look<\/u> at it.<\/p>\n<p>After a few minutes, ask people what they see.<\/p>\n<ul>\n<li>What colors stand out?<\/li>\n<li>What themes arise?<\/li>\n<li>What people, places, and things feel the most compelling?<\/li>\n<\/ul>\n<h2>9) Lead Creativity Exercises<\/h2>\n<p>One popular\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/creative-exercises-better-than-brainstorming\" target=\"_blank\">creative exercise<\/a> involves role playing. Write the names of various celebrities\/characters on your white board, and have your team determine how each would solve the problem.<\/p>\n<ul>\n<li>For example, would Steve Jobs solve a problem differently than Steve Harvey?<\/li>\n<li>Would Batman take a different approach than Wonder Woman?<\/li>\n<li>Would Angela Merkel advise you differently than Angela Lansbury?<\/li>\n<\/ul>\n<p>By imagining how others would deal with an issue, your attendees can set aside assumptions and offer more creative solutions.<\/p>\n<h2>10) Create a Simple Flower Outline<\/h2>\n<p>With a flower diagram, you can identify many aspects of a project. Leaders use this method to lend structure and balance to meetings \u2013 and provide an engaging visual aid.<\/p>\n<ol>\n<li>Draw a small circle in the middle of your white board (or use a flower diagram <a href=\"https:\/\/thoughtegg.com\/lotus-blossom-creative-technique\/\" target=\"_blank\">printout<\/a>). Write the core objective of your project in this circle.<\/li>\n<li>Ask your team to shout out the various aspects of your project. Draw flower petals around the edge of your circle and write your team\u2019s suggestions inside each petal.<\/li>\n<li>Once your group has thought of 5-10 petals, draw circles for each idea. These circles (which will start new flowers of their own) can take up the rest of the white space surrounding your original flower.<\/li>\n<li>Label these new circles to match the petals of the original flower.<\/li>\n<li>Ask your team to brainstorm petals for each of these new circles.<\/li>\n<\/ol>\n<p>Use this method to keep your group from anchoring on one or two ideas and neglecting other aspects of the project. For example, if the big talkers in your group focus on the technological and manufacturing aspects of this project, solicit input from sales, marketing, and customer service people.<\/p>\n<h2>11) Change Your Environment<\/h2>\n<p>Remember one of the most effective (but easily overlooked) brainstorming tools: <strong>location.<\/strong><\/p>\n<p>Hold your meeting at a park, in a restaurant, or even on the roof of your building. Expand your team\u2019s horizons \u2013\u00a0literally.<\/p>\n<p>Get people out of the workplace and into the wild.<\/p>\n<p>Whether you\u2019re meeting on a mountaintop or at a McDonalds, <strong>get people into the new situations that stimulate creativity, insight, and vision.<\/strong><\/p>\n<p>Not only will this help your team brainstorm better solutions, it\u2019ll give them a welcome break from the mundane. (This technique works especially well when people see brainstorming meetings as rewards for hard work.)<\/p>\n<h2>12) Be Willing to Walk Away Empty-Handed<\/h2>\n<p>Sometimes, your brainstorming sessions just won\u2019t result in any great ideas. Don\u2019t be discouraged. Remember, your group can continue its efforts with any number of <a href=\"https:\/\/blog.lucidmeetings.com\/blog\/25-tools-for-online-brainstorming-and-decision-making-in-meetings\" target=\"_blank\">online brainstorming tools<\/a>.<\/p>\n<p>If you\u2019re stuck (and don\u2019t want to settle for half-baked ideas), schedule another meeting.<\/p>\n<p>Try another of the techniques I\u2019ve mentioned in this article.<\/p>\n<p>Set the meeting for another day of the week.<\/p>\n<p>Fail forward, expect the best, and you\u2019ll find the droid (oops, I mean) ideas you\u2019re looking for.<\/p>\n<h2>13) Make Brainstorming a Regular Activity<\/h2>\n<p>When you learn to do it right, brainstorming will become a popular activity around your office. Your team members will look forward to these breaks from the daily grind.<\/p>\n<p><strong>Make brainstorming a regular part of your workflow.<\/strong><\/p>\n<p>Of course, you need to get creative at the beginning of projects \u2013\u00a0but also when you get stuck.<\/p>\n<p>Whenever you run across a stumbling block, give a person (or a small group) the privilege of a short brainstorming session. Use Toggl\u2019s <a href=\"https:\/\/toggl.com\/track\/\">time tracking app<\/a> to make sure people spend the right amount of time on these tasks.<\/p>\n<p>By creating fun and productive environments in which all employees can be heard, you\u2019ll improve team morale \u2013 and dramatically improve your project outcomes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meetings. Brainstorming sessions. They can go well \u2013 or be so boring and unproductive! With these 13 brainstorming techniques, you can ensure your next brainstorming&#8230;<\/p>\n","protected":false},"author":304,"featured_media":12826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[851],"tags":[],"class_list":["post-15543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Brainstorming Techniques for Kickstarting Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toggl.com\/blog\/13-brainstorming-techniques-for-kickstarting-projects\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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