{"id":15589,"date":"2017-11-14T00:00:00","date_gmt":"2017-11-14T00:00:00","guid":{"rendered":"http:\/\/blog.toggl.com\/elevator-pitch-examples\/"},"modified":"2024-06-15T07:41:13","modified_gmt":"2024-06-15T07:41:13","slug":"elevator-pitch-examples","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/elevator-pitch-examples","title":{"rendered":"Top 7 Killer Elevator Pitch Examples"},"content":{"rendered":"\n<p><strong>Make short, sharp, and on-the-spot presentations by modeling your presentations after these elevator pitch examples.<\/strong><\/p>\n\n\n\n<p>I\u2019ve scoured the business management internet space to bring you the best, most-impressive elevator pitches. In the following paragraphs, I\u2019ll show you how to model your communications on these winning archetypes. (Spoiler alert: some of these examples show what <em>not<\/em> to do, so read closely.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is an elevator pitch?<\/strong><\/h2>\n\n\n\n<p>Think of your elevator pitch (or elevator speech) as a <strong>Twitter version of your business plan\/proposal.<\/strong> You may use <a title=\"\" href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2017\/09\/28\/twitter-expands-its-character-limit-but-you-should-stick-to-the-magic-140\/#2b3cb3726afd\" target=\"_blank\" rel=\"noopener noreferrer\">more than 140 characters<\/a> to communicate your ideas during a 30-second elevator ride; however, don\u2019t share more than three tweets&#8217; worth of information in \u201c<a title=\"\" href=\"http:\/\/www.imdb.com\/title\/tt0117731\/\" target=\"_blank\" rel=\"noopener noreferrer\">first contact<\/a>\u201d situations.<\/p>\n\n\n\n<p>Because the average English word has <a title=\"\" href=\"https:\/\/cs.stanford.edu\/people\/eroberts\/courses\/soco\/projects\/1999-00\/information-theory\/entropy_of_english_9.html\" target=\"_blank\" rel=\"noopener noreferrer\">4.5 characters<\/a> (5.5 with spaces), a 140 character tweet equals roughly 25 words.<\/p>\n\n\n\n<p>Most people speak <a title=\"\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC2649675\/#R24\" target=\"_blank\" rel=\"noopener noreferrer\">120-200 words per minute<\/a>; use a comprehensible 75 words (slightly slower than the average speaking speed) in your 30-second elevator pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>Speaking slowly (while still showing your passion for the subject) demonstrates confidence and competence.<\/strong><\/em><\/h3>\n\n\n\n<p>Don\u2019t just wing it and stumble your way through a rambling, improvised elevator speech the next time you get a chance to speak with an industry influencer.<\/p>\n\n\n\n<p>Create and practice your elevator pitches right away\u2013you never know when you\u2019ll run into that next big opportunity.<\/p>\n\n\n\n<p>Business networking means always having a business card in your hand and a smile on your face.<\/p>\n\n\n\n<p><strong>Give the same care and attention to the way you describe yourself<\/strong> (and your company) as you do to your professional attire, branding, and product design.<\/p>\n\n\n\n<p>However, don\u2019t spend too much time on this effort; <a href=\"https:\/\/toggl.com\/track\/\" target=\"_blank\" rel=\"noopener noreferrer\">track your time<\/a> to ensure you spend an appropriate amount on this project without obsessing.<\/p>\n\n\n\n<p>You can use an elevator pitch for everything from getting a job\/promotion to landing a new client or investor. You\u2019ll find these short, refined introduction speeches in all areas of business communication.<\/p>\n\n\n\n<p>Staying ahead of the&nbsp;competition and managing <a href=\"https:\/\/toggl.com\/track\/porters-five-forces\/\" target=\"_blank\" rel=\"noopener noreferrer\">industry rivalry<\/a> means always presenting yourself in the best possible light. Later in this article, I\u2019ll provide elevator speech examples for each of the popular variants. However, let\u2019s use a basic elevator pitch template to get started.<\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use a simple elevator speech template<\/strong><\/h2>\n\n\n\n<p>You can find many outline variants and elevator pitch examples online; I\u2019ll describe my favorites in this article. However, to keep things simple, I\u2019ll start with a simple method used by the <a title=\"\" href=\"https:\/\/ocw.mit.edu\/courses\/health-sciences-and-technology\/hst-921-information-technology-in-the-health-care-system-of-the-future-spring-2009\/lecture-notes\/MITHST_921S09_lec07_tu_pch.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard-MIT<\/a> Division of Health Sciences and Technology:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>State the Problem<\/li><li>Present Your Solution<\/li><li>Explain Why People Should Trust You<\/li><li>Describe Your Value Proposition<\/li><li>Offer a CTA (Call to Action)<\/li><\/ul>\n\n\n\n<p><strong>In the following fill-in-the-blank template, I use one sentence per point to clarify the structure of this system.<\/strong> Feel free to break this rule and create a natural-sounding elevator pitch. As you practice your speech out loud, keep tweaking your phrasing to sound personable and precise. Just remember to maintain a maximum of 75 words!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A simple Harvard-MIT elevator pitch template<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Problem:&nbsp;\u201c[Customer Type] are often frustrated by the effort it takes to [Action].\u201d<\/em><\/li><li><em>Solution: \u201c[Your New Solution] eliminates the need to [Customer\u2019s Old Solution].\u201d<\/em><\/li><li><em>Why You: \u201cFor [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer\u2019s Industry].\u201d<\/em><\/li><li><em>Value: \u201cWith [Your New Solution], you can [spend less\/make more] [time\/money] [Action].\u201d<\/em><\/li><li><em>CTA: \u201cI\u2019ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.\u201d<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #1: Nice and simple<\/strong><\/h3>\n\n\n\n<p><em>\u201cRanchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I\u2019ll give you a call to learn more about your situation. Thanks for your time.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use a comprehensive speech outline template<\/strong><\/h2>\n\n\n\n<p>When making an elevator pitch (or any other presentation, for that matter) you may want to follow a programmatic speech format like this one from <a title=\"\" href=\"http:\/\/sfp.ucdavis.edu\/files\/163926.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">UC Davis<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Introduction<\/strong>\n<ol>\n<li>Smile and make a \u201chooking\u201d statement to capture your audience\u2019s attention.<\/li>\n<li>Introduce yourself (and your company).<\/li>\n<li>Explain what you do and why you love it.<\/li>\n<\/ol>\n<\/li><li><strong>You and your company<\/strong>\n<ol>\n<li>Describe the contributions you\u2019ve made, including the problems you\u2019ve solved.<\/li>\n<li>Give a short, striking example of your value.<\/li>\n<li>Explain your interest in your listener(s).<\/li>\n<\/ol>\n<\/li><li><strong>Benefits<\/strong>\n<ol>\n<li>Describe your product\/service\/solution.<\/li>\n<li>List the ways people benefit from working with you (instead of your competitors).<\/li>\n<li>Provide a brief story about a satisfied customer.<\/li>\n<\/ol>\n<\/li><li><strong>Call to Action<\/strong>\n<ol>\n<li>Ask for an appropriate response to this interaction (contact info, a referral, an appointment, etc.)<\/li>\n<\/ol>\n<\/li><\/ol>\n\n\n\n<p>Even when working with this model, remember to keep it brief. A 75-word elevator pitch only includes 5-6 sentences. In fact, this detailed outline contains over 100 words.<\/p>\n\n\n\n<p>Take a look at this example and learn how to sharpen your sentences into quick, powerful points. Some people like to use a lot of words to get your ideas out of their heads and onto paper.<\/p>\n\n\n\n<p>If you\u2019re one of these types, <strong>write a verbose first draft of your elevator speech just to get your thoughts in order. <\/strong><\/p>\n\n\n\n<p><strong>Then, review the document a few times and find ways to make each sentence do its job with slightly fewer words than before.<\/strong><\/p>\n\n\n\n<p>To make this outline work, you\u2019ll need to include many points per sentence, as I have below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #2: Follow a comprehensive outline template<\/strong><\/h3>\n\n\n\n<p><em>\u201cDo you hate shearing stubborn alpacas by hand? I\u2019m Joe Neely from DroneClip. I enjoy connecting animal lovers to technologies like our DroneScoop waste solution. I\u2019m here at the Alpaca Festival to learn from you, the experts. Our hands-free DroneClip shearing system outperforms hand-shears so you can limit your employee hours. We saved one rancher, Bob Mikabob, over 40 weekly work-hours. When can I visit your farm, demonstrate our product, and meet your neighbors?\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Construct an elevator pitch for any purpose: example of custom writing<\/strong><\/h2>\n\n\n\n<p>A simple format like <a href=\"https:\/\/toggl.com\/track\/monroes-motivated-sequence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monroe\u2019s Motivate Sequence<\/a> may help you create the best elevator pitch for your purposes. This flexible structure can be adapted for everything from job interviews to investor meetings\u2013and beyond:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Get Attention<\/strong><\/li><li><strong>Establish a Need<\/strong><\/li><li><strong>Satisfy This Need<\/strong><\/li><li><strong>Visualize Consequences<\/strong><\/li><li><strong>Present a CTA<\/strong><\/li><\/ul>\n\n\n\n<p>Say you want a promotion from Assistant Alpaca Wrangler to Chief Wool-Gatherer. Tailor Monroe\u2019s Motivate Sequence to your needs and make a quick, 30-second presentation (to anyone who will listen). Let your colleagues, supervisors, and managers know why you deserve this lofty position.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #3: Adapt this format to your needs<\/strong><\/h3>\n\n\n\n<p><em>\u201cYuck\u2013I can\u2019t believe how much loose alpaca hair floats around in our barn. I just got some in my mouth! Wouldn\u2019t it be great if someone kept this place hair-free? I\u2019d be glad to go around and scoop it all up. If we added a Chief Wool-Gatherer position, it would surely pay for itself by reducing waste and increasing profits. Tell the boss you want me to start, right away!\u201d<\/em><\/p>\n\n\n\n<p>No matter your desired outcome, it always pays to present your plans in a coherent, logical fashion. Make your speeches short and to the point, only mentioning the most relevant facts and opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The elevator pitch writing process<\/strong><\/h2>\n\n\n\n<p>Sometimes it helps to see the process itself. You can adjust your speechwriting efforts according to the following brief, step-by-step elevator pitch example. To keep this section readable, I\u2019ll create a short 30-word blurb, not an entire 75-word elevator pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #4: Working with words<\/strong><\/h3>\n\n\n\n<p><strong>1) Write down all your ideas, regardless of word count.<\/strong><\/p>\n\n\n\n<p><em>\u201cI\u2019m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV\/UAS quad-copters for ranchers who want to save time and money and have more resources to invest in other aspects of their operations.\u201d<\/em><\/p>\n\n\n\n<p><strong>2) Get rid of unnecessary details. <\/strong>The 64-word paragraph I created in Step 1 is a good start, but I can do better. First, I can cut the redundancies in my extremely-long final sentence:<\/p>\n\n\n\n<p><em>\u201cI\u2019m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV\/UAS quad-copters for ranchers who want to save time and money.\u201d<\/em><\/p>\n\n\n\n<p><strong>3) Remove any confusing or unfamiliar industry jargon.<\/strong> Now I\u2019m down to 53 words. I must remove the <a title=\"\" href=\"https:\/\/www.airdronecraze.com\/quick-reference-guide-of-drone-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">drone-specific language<\/a> in the last sentence to avoid confusing listeners. (I can always provide educational materials defining these terms in later interactions with my customers.)<\/p>\n\n\n\n<p><em>\u201cI\u2019m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.\u201d<\/em><\/p>\n\n\n\n<p><strong>4) Shorten and connect your sentences.<\/strong> You can communicate your entire unique selling proposition quickly if you limit your use of \u201c<a title=\"\" href=\"https:\/\/www.forbes.com\/sites\/chicceo\/2013\/02\/05\/how-to-create-an-elevator-pitch\/#78f4e40d61eb\" target=\"_blank\" rel=\"noopener noreferrer\">stop words<\/a>.\u201d These little connectors help sentences flow, but you don\u2019t need as many if you combine 2-3 statements.<\/p>\n\n\n\n<p><em>\u201cI\u2019m Joe Neely\u2013Alpaca lovers buy my T-shirts to share their love of Alpacas and DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.\u201d<\/em><\/p>\n\n\n\n<p><strong>5) Review and ask, \u201cWhat\u2019s in it for the listener?\u201d<\/strong> I\u2019ve pared down my key points to a reasonable length (31 words). Before I polish up my final product, I need to make sure I\u2019ve addressed the benefits customers can expect from my product. Sure, I\u2019ve told people what the product does, but I\u2019m selling T-shirts, not drones, in this example.<\/p>\n\n\n\n<p><em>\u201cI\u2019m Joe Neely from DroneClip. Get our T-shirts to share your love of Alpacas and impress people by promoting the latest technology. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.\u201d<\/em><\/p>\n\n\n\n<p><strong>6) Polish your speech and hit your target word count.<\/strong> This little blurb says everything I need it to say. I present both my T-shirt enticement product (which would also work well as a freebie) and my big sell (DroneClip drone systems).<\/p>\n\n\n\n<p>Now, I just need to combine my introduction with my final sentence and add a few tweaks (for example, \u201ctime and money\u201d became &#8220;resources\u201d and then simply \u201cfrugal\u201d).<\/p>\n\n\n\n<p><em>\u201cI\u2019m DroneClip\u2019s Joe Neely. We offer hands-free shears for frugal ranchers. Buy a T-shirt, show you love Alpacas, and impress people with this fun new technology.\u201d<\/em><\/p>\n\n\n\n<p>I\u2019ve narrowed down my word count, added an idea, and refined my language. With similar efforts on your longer, 75-word elevator speech, you can maximize your potency. <a href=\"https:\/\/toggl.com\/track\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Make the most of your limited time<\/a> and say the most you can in fewer words!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sample elevator pitches you do <em>not<\/em> want to emulate<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #5: Avoid truisms, buzzwords, and hyperbole<\/strong><\/h3>\n\n\n\n<p><em>\u201cHi, I\u2019m Joe Neely\u2013I\u2019m here to tell you all about the best drones ever constructed. The U.S. military has nothing on our sUAS and UAV options. With DroneClip, the world\u2019s greatest corporation, you\u2019ll be flying over the sky in your own battle robot\u2013which also clips alpaca hair! If you\u2019re flying, you\u2019re flying with DroneClip\u2013and winning the battle against hand-shears!\u201d<\/em><\/p>\n\n\n\n<p>In this <a title=\"\" href=\"https:\/\/hbr.org\/2012\/08\/win-the-business-with-this-ele\" target=\"_blank\" rel=\"noopener noreferrer\">elevator pitch example<\/a>, I didn\u2019t hold back and spoke as I would to a drone enthusiast. Not only are many of the claims in this blurb highly-exaggerated (hyperbole), I\u2019ve also used unfamiliar buzzwords\/industry terms.<\/p>\n\n\n\n<p>Instead of providing <a href=\"https:\/\/www.seotagg.com\/blog\/what-is-b2b-content-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">clear and concise content<\/a>, I\u2019ve fluffed-up this elevator pitch so much with useless and obvious statements (truisms) that I didn\u2019t have room for a CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #6: Weed out fillers and annoyances<\/strong><\/h3>\n\n\n\n<p><em>\u201cDo you hate alpaca hair? Do wish you\u2019d bought yaks instead? No? Do you love alpacas and say, \u2018leave the yaks to the hacks?\u2019 Well, I\u2019m Joe Neely\u2013come one, come all to the DroneClip side of the street. You can\u2019t go wrong with this system \u2013it\u2019s the best in the business. Do you want the finest alpaca hair machine money can buy? Well, step right up and buy one today!\u201d<\/em><\/p>\n\n\n\n<p>If you include too many fillers like leading questions and side tangents, you\u2019ll only annoy your customers. <strong>Don\u2019t come off like a carnival barker<\/strong>; you want people to view you as a professional who knows when <em>not<\/em> to come on too strong.<\/p>\n\n\n\n<p><strong>Don\u2019t insult your audience\u2019s attention<\/strong> by filling their ears with unfounded claims. Be sure to describe a valid consumer need\u2013and how your product\/service meets it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elevator pitch example #7: Don\u2019t change the subject and ask too much of people<\/strong><\/h3>\n\n\n\n<p><em>\u201cHi\u2013I\u2019m Joe Neely and I want you to\u2013I mean, if you want to, you can\u2026 Buy the DroneClip right now, my friend. You don\u2019t need to see how it works \u2013 trust me when I say it solves all your problems, champ. I hope you like this product, sweetie, because I don\u2019t know if\u2026 I meant to say DroneClip is the best alpaca hair solution and you\u2019ll save a lot with it. Just ask your neighbors\u2013in fact, my man, buy one for each of them!\u201d<\/em><\/p>\n\n\n\n<p>Let\u2019s face it. No one will buy a major piece of farm equipment unseen and untested. They certainly won\u2019t buy one for their neighbors\/competitors. Ask your customers for too much too soon, and you\u2019ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable. Calling people by inappropriate and unprofessional nicknames and trailing off mid-sentence makes you sound completely insincere\u2013as if it were your first day on the job (or the planet).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The bottom line<\/strong><\/h2>\n\n\n\n<p>Stick with the elevator pitch examples and outlines I\u2019ve offered earlier in this article, and you\u2019ll present yourself with class and style. Take the necessary time to sculpt, polish, and practice your speech.<\/p>\n\n\n\n<p>An award-winning elevator pitch can\u2019t sell by itself; you must devote time and effort to making it sound natural in your best speaking voice.<\/p>\n\n\n\n<p><strong>Once you have a good speech prepared, you need to try it out in real-life situations.<\/strong> Whether you sell big or flop the first time, you\u2019ll gain the experience you need to keep improving.<\/p>\n\n\n\n<p>You\u2019ll keep improving your sales skills throughout your career; just get out there and start talking to people\u2013today!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Make short, sharp, and\u00a0on-the-spot presentations by modeling your presentations after these elevator pitch examples.<\/p>\n","protected":false},"author":304,"featured_media":15968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[848],"tags":[],"class_list":["post-15589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 7 Killer Elevator Pitch Examples<\/title>\n<meta name=\"description\" content=\"Make short, sharp, and\u00a0on-the-spot presentations by modeling your presentations after these elevator pitch examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toggl.com\/blog\/elevator-pitch-examples\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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