TL;DR \u2013 Key Takeaways<\/h2>\n\n\n\n\n- Facebook is a great platform for promoting your open jobs<\/strong>, largely thanks to its audience of more than 3 billion active users.<\/li>\n\n\n\n
- You can use a Facebook recruiting strategy to reach a wide audience at low cost <\/strong>and improve the candidate experience<\/a>, all while building your employer brand.<\/li>\n\n\n\n
- Facebook recruitment works well for targeting <\/strong>both passive and active candidates and has a nice selection of tools to use: Business Page, polls, groups, targeted ads, live videos, and others.<\/li>\n\n\n\n
- Whether you use Facebook for hiring as a free or paid tool<\/strong>, both will require creating a company page to get in front of Facebook users.<\/li>\n\n\n\n
- To make the most of this social recruiting strategy, hiring managers should avoid common mistakes, such as not boosting posts, manual sourcing, or wrong ad targeting.<\/li>\n<\/ul>\n\n\n\n
Is Facebook good for recruiting?<\/strong><\/h2>\n\n\n\nTo get to the answer of whether Facebook recruiting is effective, really depends on how you use it. <\/strong>Based on numbers alone, Facebook can be cheaper and more effective than other channels. And with over three billion active users<\/a>, the platform has a massive audience for your vacant job positions. But you need a Facebook recruiting strategy<\/strong> to really make it count.<\/p>\n\n\n\nThere are many Facebook users who are actively looking for jobs on the platform. But also, when looking to target passive candidates<\/a>, Facebook is the perfect place to get noticed – making your job listing easier to see compared to other networks.<\/p>\n\n\n\nSo, if you want to attract candidates, Facebook is a great place to get started with recruitment on social media.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n ![\"\"](\"\")
\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n7 Reasons why Facebook for recruitment works<\/h2>\n\n\n\n
Posting jobs on Facebook may seem like an odd choice, especially compared to more logical choices such as Linkedin or online job boards. However, getting in front of Facebook users with your job ads<\/a> has certain benefits. Take a look:<\/p>\n\n\n\n1. Wide candidate reach<\/strong><\/h3>\n\n\n\nEvery minute on Facebook<\/a>, 400 new users join, 510,000 comments get posted, 136,000 photos get uploaded, and four million likes happen. Compared to other social media platforms and job boards, Facebook boasts the widest candidate reach<\/strong> by far. Here are the numbers to prove it:<\/p>\n\n\n\n\n- Facebook has 3.03 billion monthly active users<\/strong><\/a> and 2 billion active daily users.<\/li>\n\n\n\n
- Compared to social rival LinkedIn, which has 424 million<\/a> monthly active users.<\/li>\n\n\n\n
- Indeed, one of the biggest job boards in the world gets around 350 million monthly visits. <\/li>\n\n\n\n
- Monster<\/a> gets around 6.7 million<\/a> monthly visits. <\/li>\n\n\n\n
- CareerBuilder around 5.4 million<\/a> hits per month.<\/li>\n<\/ul>\n\n\n\n
With numbers like those and 57% of job seekers<\/strong><\/a> using social media in their job search, it’s clear why Facebook is a highly effective way to reach both active and passive candidates<\/a>. <\/p>\n\n\n\n2. Low candidate sourcing costs<\/strong><\/h3>\n\n\n\nAnother reason to consider recruiting on Facebook is the cost savings. On average, it costs anywhere between $25 \u2013 $500 to post on job boards<\/strong> (usually, the more niche the job site, the higher the prices). Here’s the pricing overview of the biggest job boards on the market today:<\/p>\n\n\n\n\n- Craigslist<\/a> \u2013 In most major metropolitan areas, the fees range from $10 to $75<\/li>\n\n\n\n
- Monster<\/a> \u2013 Fees for a single 30-day listing are $299<\/li>\n\n\n\n
- CareerBuilder \u2013 A single posting costs $349<\/li>\n\n\n\n
- Indeed \u2013 You pay on a CPA (cost per application) basis, with applications costing from $15 and up<\/li>\n\n\n\n
- Remotive<\/a> \u2013 $299 for a single job listing for 1 month<\/li>\n<\/ul>\n\n\n\n
As a comparison, posting a job update on your company’s Facebook page is completely free. If your business has a strong employer brand and a high Facebook following, you can reach many of your followers at no extra cost.<\/p>\n\n\n\n
Sure, many won’t be active job seekers or suited to apply for your open position. But, if your post is appealing, they might share it with their friends, who might share it with theirs, opening up your candidate reach even further in search of the perfect match.<\/p>\n\n\n\n
Even if your company’s Facebook page doesn’t have a huge follower base, or you choose not to share your job postings on your business page, you can use Facebook Ads to specifically target<\/strong> the people who might be interested in the job.<\/p>\n\n\n\nThe average cost-per-click for Facebook ads for all countries is $0.94<\/a> \u2013 meaning it costs you around $1 to get one person to visit your job ad, depending on their location. Bargain!<\/p>\n\n\n \n Further Reading:<\/span>\n \n \n \n ![\"15](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/02\/How-to-find-good-employees-112x67.png\")
\n 15 Tips for How to Find Good Employees (and Hire Them)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n3. Build your employer brand<\/strong><\/h3>\n\n\n\nSharing news about your company and posting exciting job openings on your Facebook Business page all contribute to building your employer brand.<\/p>\n\n\n\n
Building a strong employer brand that reflects your company’s culture has multiple benefits. From attracting the right type of people to increasing the likelihood of your employees actually wanting to re-share your company’s posts. For more on that, we’ve created another super comprehensive guide.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n4. Fast sourcing<\/strong><\/h3>\n\n\n\nThe problem with posting your job ads only <\/em>on job boards is that you passively wait for candidates to apply<\/strong>. In the best-case scenario, you should have enough candidates to choose from within 1-2 weeks. In worst cases, getting strong, qualified candidates to see your job ad could take months.<\/p>\n\n\n\nWith Facebook recruiting, you’re in charge. The more actively you post the jobs and run the ads, the faster you’ll reach your ideal candidates. As you figure out the right targeting, your recruitment marketing success will depend only on how much budget you have to spend.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n ![\"23](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2018\/07\/Creative-Sourcing-Strategies-for-Attracting-Passive-Candidates-112x67.png\")
\n 23 Creative Sourcing Strategies to Attract Passive Candidates<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n5. Improved candidate experience<\/h3>\n\n\n\n
Facebook in 2023 is the third most visited<\/a> website in the world. There is a good chance your ideal candidate<\/a> is browsing this platform while you’re reading this article. And that candidate wants their application to be smooth and easy.<\/p>\n\n\n\nInstead of forcing someone to go to a job board, fill out an application, add their details, write a cover letter… They can simply apply by clicking on a job ad in a Facebook post. This gives candidates a seamless candidate experience<\/a>, and when you add convenience, you increase the chances of getting the right kind of talent to apply.<\/p>\n\n\n\n6. A way to get passive candidates<\/h3>\n\n\n\n
As we’ve said before, Facebook is the ideal place to show passive candidates an ad on your company’s Facebook page – as it’s a place they gravitate to naturally.<\/p>\n\n\n\n
Active job seekers are viewing job boards and may visit your careers page every now and then. But passive candidates are not really looking for a job. They’re more likely to browse Facebook looking at cat memes or Marketplace ads.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n ![\"13](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/01\/11-Recruitment-Strategies-to-Attract-Top-Talent-in-2024-112x68.png\")
\n 13 Recruitment Strategies to Attract Top Talent in 2026<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n7. Easier way to get referrals<\/h3>\n\n\n\n
A key difference between Facebook and LinkedIn is that when someone shares a job ad on Linkedin, they’re sharing it with their connections, whereas on Facebook, they’re sharing it with family and friends.<\/p>\n\n\n\n
If you can get shares on your job ads, these referrals are more valuable<\/strong> than those that come in from a Linkedin network. According to research, referred candidates<\/a> are of higher quality. But it doesn’t stop there. They’re also more likely to accept an offer, stay at the job longer, and even perform better.<\/p>\n\n\n\nIn addition, employee referrals<\/a> are significantly better<\/a> when the referrer and candidate know each other personally, compared to acquaintances or weaker ties – bolstering the argument that you should be able to find better referrals through Facebook.<\/p>\n\n\n\nNow that we’ve understood why Facebook belongs in your social recruiting strategy let’s take a look at what it has to offer.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n ![\"15](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2024\/08\/15-Creative-Employee-Referral-Program-Ideas-112x67.png\")
\n 15 Creative Employee Referral Program Ideas (Plus Tips & Best Practices)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nTop Facebook features for recruiters<\/h2>\n\n\n\n
As a recruiter who wants to use Facebook to get in front of job seekers, there are a few clever features you can leverage on this social media platform.<\/p>\n\n\n\n
\n- Facebook Page: <\/strong>your company’s profile where you share news, company culture content, and important updates. You can also use it to advertise your job ad for free.<\/li>\n\n\n\n
- Facebook Groups: <\/strong>find relevant industry groups on Facebook where you can post your job openings. You can use this approach to get in front of thousands of people at once – just make sure not to break any group rules.<\/li>\n\n\n\n
- Facebook Live: <\/strong>use this feature to go live with your page as a recruiter and answer candidates’ questions, as well as talk more about the role.<\/li>\n\n\n\n
- Targeted Ads. <\/strong>Facebook uses more than 98 data points<\/a> for ad targeting. This means you can create highly targeted ads that will be seen only by your ideal candidates.<\/li>\n\n\n\n
- Facebook Polls. <\/strong>Ask candidates how they feel about a role and get real-time feedback. Note that since 2023, Facebook only allows polls in groups, stories, events pages, and on Messenger.<\/li>\n<\/ul>\n\n\n\n
What about Facebook Jobs<\/strong>? This feature allowed you to get in front of job seekers with your Facebook page and advertise your job ads to the relevant audience – however, it was discontinued in early 2023.<\/p>\n\n\n \n Further Reading:<\/span>\n \n \n \n ![\"12](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/02\/Creative-Recruitment-Campaigns-112x67.png\")
\n 12 Creative Recruitment Campaign Ideas to Inspire You<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nHow to use Facebook as a recruiting tool<\/strong><\/h2>\n\n\n\nReady to recruit on Facebook? The great news is that you don’t need to be a social media expert<\/a> or a recruiter \u2013 all it requires is taking your existing corporate Facebook page and learning how to use it to its maximum potential by following these steps:<\/p>\n\n\n\nStep 1: Create a Facebook Business page<\/strong><\/h3>\n\n\n\nBefore you can even start with Facebook recruiting, you’ll need to have an active Facebook Business page for your company.<\/p>\n\n\n\n
If your company is very big and hires very often, it might be wise to set up a separate page for all career-related posts. For most cases, though, running all HR and marketing posts under the same Business page is good enough. <\/p>\n\n\n\n
To set up a page, here are the steps you want to take:<\/strong><\/h4>\n\n\n\n\n- Click on “Pages”<\/li>\n\n\n\n
- Click on “Create new page”<\/li>\n\n\n\n
- Add a bio for your page<\/li>\n\n\n\n
- Click on “Create”<\/li>\n\n\n\n
- Add optional information such as hours, location, contact and others.<\/li>\n\n\n\n
- You’re good to go.<\/li>\n<\/ol>\n\n\n\n
![\"Wise](\"https:\/\/i.snipboard.io\/i4lIdY.jpg\")
Wise has an excellent business page on Facebook, with over 700k followers at the time of writing. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nWise is a gem among company Facebook pages because they are consistently active and post various types of content.<\/p>\n\n\n\n
Step 2: Share your company culture<\/strong><\/h3>\n\n\n\nTo build trust around your Business page, a good method is to share a little bit about your company culture \u2013 like photos or videos of the office or team events, funny quotes or wise words from the team members, etc. <\/p>\n\n\n\n
You can post these updates on your Business Page timeline. This way, if a potential job candidate lands on your Facebook Business page, they can quickly find all relevant information about the company culture.<\/p>\n\n\n
\n![\"Patagonia](\"https:\/\/i.snipboard.io\/IRGoO2.jpg\")
Patagonia is an example of a business with amazing company culture. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nThe example from Patagonia above is just one of the many ways they create engagement with their Facebook company page. Their content works because they talk about their mission and vision through every single post they make.<\/p>\n\n\n\n
Step 3: Create an appealing job post on Facebook<\/strong><\/h3>\n\n\n\nOnce you’ve set up a Facebook Business page and shared a little bit about your company, the next question is: how to make a job post on Facebook that will get people’s attention?<\/p>\n\n\n\n
Up until 2023, you could use Facebook Jobs, but this platform was discontinued in February 2023. <\/strong>So now, you must go the old-fashioned way and create a job post with your Facebook page instead.<\/p>\n\n\n\nThat’s where good copywriting, compelling visuals, and tried-and-tested call-to-actions come in to make your social media recruiting efforts successful.<\/p>\n\n\n\n
Copywriting<\/strong><\/h4>\n\n\n\nIt’s good to keep the text of your posts short and mention the benefits that come with the job. It can be either the salary range, some employee perks like a free gym card, the possibility to travel, or whatever it is that makes your company and your team stand out from the competitors. <\/p>\n\n\n\n
Visuals<\/strong><\/h4>\n\n\n\nMake sure your job stands out by creating a nice visual. Ideally, this should be a photo of your team, headquarters, an event, or something similar that reflects your working style.<\/p>\n\n\n\n
If you’re working with a smaller budget, you can find great stock photos for free from Unsplash<\/a> or Pexels<\/a>. For simple visual layouts and ad creation, you can use a free tool like Canva.<\/a><\/p>\n\n\n\n![\"An](\"https:\/\/i.snipboard.io\/UZ2V6E.jpg\")
An example of a job ad for a technical writer by a SaaS company. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nAs you can see from the example above, a good job ad needs to be visually appealing, with a clean, minimalistic design and all the right details in one place.<\/p>\n\n\n\n
Call-to-action <\/strong><\/h4>\n\n\n\nThe call-to-action of your post refers to what action you want the job candidates to take. Is it \u2018Apply now’, \u2018Learn more’, \u2018Share with friends who are interested’, <\/em>or something else? <\/p>\n\n\n\n![\"An](\"https:\/\/i.snipboard.io\/AkxSwO.jpg\")
An example of a job ad highlighting the main benefits in the visual and the copy. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nFor example, the job ad above calls the potential candidates to apply and encourages them by telling them that it’s “their dream career, their way”.<\/p>\n\n\n\n
If you want to promote several job posts at once, you can use the carousel post<\/a> to highlight several images and links.<\/p>\n\n\n\n![\"You](\"https:\/\/images.surferseo.art\/2108f913-56e1-4269-9be5-7469370f0c9a.png\")
You can create job posts with carousels to show more content in a limited space. | Source<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n\n\nStep 4: Boost your Facebook posts<\/strong><\/h3>\n\n\n\nIn addition to choosing who can see your public Facebook posts, you can also boost your posts to reach an even wider audience <\/strong>on this social media platform.<\/p>\n\n\n\nBoost is a straightforward solution for adding a little extra push to your posts.<\/p>\n\n\n
\n![\"Boosting](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Facebook-boost-post-1-620x519.jpg\")
Boosting your posts is an effective way to leverage Facebook to its full extent in your recruiting efforts. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nStep 5: Share your job post on Facebook groups<\/strong><\/h3>\n\n\n\nAnother great option to reach passive candidates is to post your job ad on Facebook Groups.<\/p>\n\n\n\n
There is a group for pretty much everything on Facebook. The only task is to find the right ones. You can find these by simply searching for your target keyword and filtering the answers by \u201cGroups\u201d. <\/p>\n\n\n
\n![\"Groups](\"https:\/\/i.snipboard.io\/TCM8Wo.jpg\")
Groups are an excellent way to get your job ads in front of people for free. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nHowever, before posting your job opening on the Groups, carefully read the group rules to make sure your post is relevant to the group. And post only once or twice \u2013 no one likes spammers.<\/p>\n\n\n\n
Step 6: Create a paid ad campaign for job posting<\/strong><\/h3>\n\n\n\nSharing your post with your own followers has its limits. To get your job posting in front of hundreds (or even thousands) of highly targeted candidates, you’ll need to promote your posts via Facebook Ads.<\/p>\n\n\n\n
The ad campaign setup consists of 3 steps: Campaign details, Ad Set details, and Ad details.<\/strong><\/p>\n\n\n\nCampaign details<\/strong><\/h4>\n\n\n\nFirst, you need to choose the objective of your campaign<\/strong>. This tells Facebook algorithms which goal you want to aim for. For job postings, it is wise to choose Reach, Traffic, or Conversions.<\/p>\n\n\n\n\n- Reach<\/strong> means that your goal is to reach as many people as possible.<\/li>\n\n\n\n
- Traffic<\/strong> means that your goal is to get as many people to visit your job link as possible.<\/li>\n\n\n\n
- Conversions<\/strong> is how many interested candidates head to your job ad to apply.<\/li>\n<\/ul>\n\n\n\n
You can read about each objective more thoroughly by hovering over them.<\/p>\n\n\n
\n![\"Choosing](\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2021\/06\/facebook-campaign-objectives-800.png\")
Choosing a campaign objective is necessary before creating a finished ad and recruiting candidates. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nAd Set Details<\/strong><\/h4>\n\n\n\nNext, you’ll need to set up targeting for your ads<\/strong>, aka your Ad Set.<\/p>\n\n\n\nFor this to work out, start by considering the types of people who would be interested in your job opening. Where do they live? How old are they? What types of pages would they like on Facebook? What are their current job titles? Etc.<\/p>\n\n\n
Is Facebook good for recruiting?<\/strong><\/h2>\n\n\n\nTo get to the answer of whether Facebook recruiting is effective, really depends on how you use it. <\/strong>Based on numbers alone, Facebook can be cheaper and more effective than other channels. And with over three billion active users<\/a>, the platform has a massive audience for your vacant job positions. But you need a Facebook recruiting strategy<\/strong> to really make it count.<\/p>\n\n\n\nThere are many Facebook users who are actively looking for jobs on the platform. But also, when looking to target passive candidates<\/a>, Facebook is the perfect place to get noticed – making your job listing easier to see compared to other networks.<\/p>\n\n\n\nSo, if you want to attract candidates, Facebook is a great place to get started with recruitment on social media.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n7 Reasons why Facebook for recruitment works<\/h2>\n\n\n\n
Posting jobs on Facebook may seem like an odd choice, especially compared to more logical choices such as Linkedin or online job boards. However, getting in front of Facebook users with your job ads<\/a> has certain benefits. Take a look:<\/p>\n\n\n\n1. Wide candidate reach<\/strong><\/h3>\n\n\n\nEvery minute on Facebook<\/a>, 400 new users join, 510,000 comments get posted, 136,000 photos get uploaded, and four million likes happen. Compared to other social media platforms and job boards, Facebook boasts the widest candidate reach<\/strong> by far. Here are the numbers to prove it:<\/p>\n\n\n\n\n- Facebook has 3.03 billion monthly active users<\/strong><\/a> and 2 billion active daily users.<\/li>\n\n\n\n
- Compared to social rival LinkedIn, which has 424 million<\/a> monthly active users.<\/li>\n\n\n\n
- Indeed, one of the biggest job boards in the world gets around 350 million monthly visits. <\/li>\n\n\n\n
- Monster<\/a> gets around 6.7 million<\/a> monthly visits. <\/li>\n\n\n\n
- CareerBuilder around 5.4 million<\/a> hits per month.<\/li>\n<\/ul>\n\n\n\n
With numbers like those and 57% of job seekers<\/strong><\/a> using social media in their job search, it’s clear why Facebook is a highly effective way to reach both active and passive candidates<\/a>. <\/p>\n\n\n\n2. Low candidate sourcing costs<\/strong><\/h3>\n\n\n\nAnother reason to consider recruiting on Facebook is the cost savings. On average, it costs anywhere between $25 \u2013 $500 to post on job boards<\/strong> (usually, the more niche the job site, the higher the prices). Here’s the pricing overview of the biggest job boards on the market today:<\/p>\n\n\n\n\n- Craigslist<\/a> \u2013 In most major metropolitan areas, the fees range from $10 to $75<\/li>\n\n\n\n
- Monster<\/a> \u2013 Fees for a single 30-day listing are $299<\/li>\n\n\n\n
- CareerBuilder \u2013 A single posting costs $349<\/li>\n\n\n\n
- Indeed \u2013 You pay on a CPA (cost per application) basis, with applications costing from $15 and up<\/li>\n\n\n\n
- Remotive<\/a> \u2013 $299 for a single job listing for 1 month<\/li>\n<\/ul>\n\n\n\n
As a comparison, posting a job update on your company’s Facebook page is completely free. If your business has a strong employer brand and a high Facebook following, you can reach many of your followers at no extra cost.<\/p>\n\n\n\n
Sure, many won’t be active job seekers or suited to apply for your open position. But, if your post is appealing, they might share it with their friends, who might share it with theirs, opening up your candidate reach even further in search of the perfect match.<\/p>\n\n\n\n
Even if your company’s Facebook page doesn’t have a huge follower base, or you choose not to share your job postings on your business page, you can use Facebook Ads to specifically target<\/strong> the people who might be interested in the job.<\/p>\n\n\n\nThe average cost-per-click for Facebook ads for all countries is $0.94<\/a> \u2013 meaning it costs you around $1 to get one person to visit your job ad, depending on their location. Bargain!<\/p>\n\n\n \n Further Reading:<\/span>\n \n \n \n \n 15 Tips for How to Find Good Employees (and Hire Them)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n3. Build your employer brand<\/strong><\/h3>\n\n\n\nSharing news about your company and posting exciting job openings on your Facebook Business page all contribute to building your employer brand.<\/p>\n\n\n\n
Building a strong employer brand that reflects your company’s culture has multiple benefits. From attracting the right type of people to increasing the likelihood of your employees actually wanting to re-share your company’s posts. For more on that, we’ve created another super comprehensive guide.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n4. Fast sourcing<\/strong><\/h3>\n\n\n\nThe problem with posting your job ads only <\/em>on job boards is that you passively wait for candidates to apply<\/strong>. In the best-case scenario, you should have enough candidates to choose from within 1-2 weeks. In worst cases, getting strong, qualified candidates to see your job ad could take months.<\/p>\n\n\n\nWith Facebook recruiting, you’re in charge. The more actively you post the jobs and run the ads, the faster you’ll reach your ideal candidates. As you figure out the right targeting, your recruitment marketing success will depend only on how much budget you have to spend.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n 23 Creative Sourcing Strategies to Attract Passive Candidates<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n5. Improved candidate experience<\/h3>\n\n\n\n
Facebook in 2023 is the third most visited<\/a> website in the world. There is a good chance your ideal candidate<\/a> is browsing this platform while you’re reading this article. And that candidate wants their application to be smooth and easy.<\/p>\n\n\n\nInstead of forcing someone to go to a job board, fill out an application, add their details, write a cover letter… They can simply apply by clicking on a job ad in a Facebook post. This gives candidates a seamless candidate experience<\/a>, and when you add convenience, you increase the chances of getting the right kind of talent to apply.<\/p>\n\n\n\n6. A way to get passive candidates<\/h3>\n\n\n\n
As we’ve said before, Facebook is the ideal place to show passive candidates an ad on your company’s Facebook page – as it’s a place they gravitate to naturally.<\/p>\n\n\n\n
Active job seekers are viewing job boards and may visit your careers page every now and then. But passive candidates are not really looking for a job. They’re more likely to browse Facebook looking at cat memes or Marketplace ads.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n 13 Recruitment Strategies to Attract Top Talent in 2026<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n7. Easier way to get referrals<\/h3>\n\n\n\n
A key difference between Facebook and LinkedIn is that when someone shares a job ad on Linkedin, they’re sharing it with their connections, whereas on Facebook, they’re sharing it with family and friends.<\/p>\n\n\n\n
If you can get shares on your job ads, these referrals are more valuable<\/strong> than those that come in from a Linkedin network. According to research, referred candidates<\/a> are of higher quality. But it doesn’t stop there. They’re also more likely to accept an offer, stay at the job longer, and even perform better.<\/p>\n\n\n\nIn addition, employee referrals<\/a> are significantly better<\/a> when the referrer and candidate know each other personally, compared to acquaintances or weaker ties – bolstering the argument that you should be able to find better referrals through Facebook.<\/p>\n\n\n\nNow that we’ve understood why Facebook belongs in your social recruiting strategy let’s take a look at what it has to offer.<\/p>\n\n\n
\n Further Reading:<\/span>\n \n \n \n \n 15 Creative Employee Referral Program Ideas (Plus Tips & Best Practices)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nTop Facebook features for recruiters<\/h2>\n\n\n\n
As a recruiter who wants to use Facebook to get in front of job seekers, there are a few clever features you can leverage on this social media platform.<\/p>\n\n\n\n
\n- Facebook Page: <\/strong>your company’s profile where you share news, company culture content, and important updates. You can also use it to advertise your job ad for free.<\/li>\n\n\n\n
- Facebook Groups: <\/strong>find relevant industry groups on Facebook where you can post your job openings. You can use this approach to get in front of thousands of people at once – just make sure not to break any group rules.<\/li>\n\n\n\n
- Facebook Live: <\/strong>use this feature to go live with your page as a recruiter and answer candidates’ questions, as well as talk more about the role.<\/li>\n\n\n\n
- Targeted Ads. <\/strong>Facebook uses more than 98 data points<\/a> for ad targeting. This means you can create highly targeted ads that will be seen only by your ideal candidates.<\/li>\n\n\n\n
- Facebook Polls. <\/strong>Ask candidates how they feel about a role and get real-time feedback. Note that since 2023, Facebook only allows polls in groups, stories, events pages, and on Messenger.<\/li>\n<\/ul>\n\n\n\n
What about Facebook Jobs<\/strong>? This feature allowed you to get in front of job seekers with your Facebook page and advertise your job ads to the relevant audience – however, it was discontinued in early 2023.<\/p>\n\n\n \n Further Reading:<\/span>\n \n \n \n \n 12 Creative Recruitment Campaign Ideas to Inspire You<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nHow to use Facebook as a recruiting tool<\/strong><\/h2>\n\n\n\nReady to recruit on Facebook? The great news is that you don’t need to be a social media expert<\/a> or a recruiter \u2013 all it requires is taking your existing corporate Facebook page and learning how to use it to its maximum potential by following these steps:<\/p>\n\n\n\nStep 1: Create a Facebook Business page<\/strong><\/h3>\n\n\n\nBefore you can even start with Facebook recruiting, you’ll need to have an active Facebook Business page for your company.<\/p>\n\n\n\n
If your company is very big and hires very often, it might be wise to set up a separate page for all career-related posts. For most cases, though, running all HR and marketing posts under the same Business page is good enough. <\/p>\n\n\n\n
To set up a page, here are the steps you want to take:<\/strong><\/h4>\n\n\n\n\n- Click on “Pages”<\/li>\n\n\n\n
- Click on “Create new page”<\/li>\n\n\n\n
- Add a bio for your page<\/li>\n\n\n\n
- Click on “Create”<\/li>\n\n\n\n
- Add optional information such as hours, location, contact and others.<\/li>\n\n\n\n
- You’re good to go.<\/li>\n<\/ol>\n\n\n\n
Wise has an excellent business page on Facebook, with over 700k followers at the time of writing. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nWise is a gem among company Facebook pages because they are consistently active and post various types of content.<\/p>\n\n\n\n
Step 2: Share your company culture<\/strong><\/h3>\n\n\n\nTo build trust around your Business page, a good method is to share a little bit about your company culture \u2013 like photos or videos of the office or team events, funny quotes or wise words from the team members, etc. <\/p>\n\n\n\n
You can post these updates on your Business Page timeline. This way, if a potential job candidate lands on your Facebook Business page, they can quickly find all relevant information about the company culture.<\/p>\n\n\n
\nPatagonia is an example of a business with amazing company culture. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nThe example from Patagonia above is just one of the many ways they create engagement with their Facebook company page. Their content works because they talk about their mission and vision through every single post they make.<\/p>\n\n\n\n
Step 3: Create an appealing job post on Facebook<\/strong><\/h3>\n\n\n\nOnce you’ve set up a Facebook Business page and shared a little bit about your company, the next question is: how to make a job post on Facebook that will get people’s attention?<\/p>\n\n\n\n
Up until 2023, you could use Facebook Jobs, but this platform was discontinued in February 2023. <\/strong>So now, you must go the old-fashioned way and create a job post with your Facebook page instead.<\/p>\n\n\n\nThat’s where good copywriting, compelling visuals, and tried-and-tested call-to-actions come in to make your social media recruiting efforts successful.<\/p>\n\n\n\n
Copywriting<\/strong><\/h4>\n\n\n\nIt’s good to keep the text of your posts short and mention the benefits that come with the job. It can be either the salary range, some employee perks like a free gym card, the possibility to travel, or whatever it is that makes your company and your team stand out from the competitors. <\/p>\n\n\n\n
Visuals<\/strong><\/h4>\n\n\n\nMake sure your job stands out by creating a nice visual. Ideally, this should be a photo of your team, headquarters, an event, or something similar that reflects your working style.<\/p>\n\n\n\n
If you’re working with a smaller budget, you can find great stock photos for free from Unsplash<\/a> or Pexels<\/a>. For simple visual layouts and ad creation, you can use a free tool like Canva.<\/a><\/p>\n\n\n\nAn example of a job ad for a technical writer by a SaaS company. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nAs you can see from the example above, a good job ad needs to be visually appealing, with a clean, minimalistic design and all the right details in one place.<\/p>\n\n\n\n
Call-to-action <\/strong><\/h4>\n\n\n\nThe call-to-action of your post refers to what action you want the job candidates to take. Is it \u2018Apply now’, \u2018Learn more’, \u2018Share with friends who are interested’, <\/em>or something else? <\/p>\n\n\n\nAn example of a job ad highlighting the main benefits in the visual and the copy. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nFor example, the job ad above calls the potential candidates to apply and encourages them by telling them that it’s “their dream career, their way”.<\/p>\n\n\n\n
If you want to promote several job posts at once, you can use the carousel post<\/a> to highlight several images and links.<\/p>\n\n\n\nYou can create job posts with carousels to show more content in a limited space. | Source<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n\n\nStep 4: Boost your Facebook posts<\/strong><\/h3>\n\n\n\nIn addition to choosing who can see your public Facebook posts, you can also boost your posts to reach an even wider audience <\/strong>on this social media platform.<\/p>\n\n\n\nBoost is a straightforward solution for adding a little extra push to your posts.<\/p>\n\n\n
\nBoosting your posts is an effective way to leverage Facebook to its full extent in your recruiting efforts. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nStep 5: Share your job post on Facebook groups<\/strong><\/h3>\n\n\n\nAnother great option to reach passive candidates is to post your job ad on Facebook Groups.<\/p>\n\n\n\n
There is a group for pretty much everything on Facebook. The only task is to find the right ones. You can find these by simply searching for your target keyword and filtering the answers by \u201cGroups\u201d. <\/p>\n\n\n
\nGroups are an excellent way to get your job ads in front of people for free. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nHowever, before posting your job opening on the Groups, carefully read the group rules to make sure your post is relevant to the group. And post only once or twice \u2013 no one likes spammers.<\/p>\n\n\n\n
Step 6: Create a paid ad campaign for job posting<\/strong><\/h3>\n\n\n\nSharing your post with your own followers has its limits. To get your job posting in front of hundreds (or even thousands) of highly targeted candidates, you’ll need to promote your posts via Facebook Ads.<\/p>\n\n\n\n
The ad campaign setup consists of 3 steps: Campaign details, Ad Set details, and Ad details.<\/strong><\/p>\n\n\n\nCampaign details<\/strong><\/h4>\n\n\n\nFirst, you need to choose the objective of your campaign<\/strong>. This tells Facebook algorithms which goal you want to aim for. For job postings, it is wise to choose Reach, Traffic, or Conversions.<\/p>\n\n\n\n\n- Reach<\/strong> means that your goal is to reach as many people as possible.<\/li>\n\n\n\n
- Traffic<\/strong> means that your goal is to get as many people to visit your job link as possible.<\/li>\n\n\n\n
- Conversions<\/strong> is how many interested candidates head to your job ad to apply.<\/li>\n<\/ul>\n\n\n\n
You can read about each objective more thoroughly by hovering over them.<\/p>\n\n\n
\nChoosing a campaign objective is necessary before creating a finished ad and recruiting candidates. | Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\nAd Set Details<\/strong><\/h4>\n\n\n\nNext, you’ll need to set up targeting for your ads<\/strong>, aka your Ad Set.<\/p>\n\n\n\nFor this to work out, start by considering the types of people who would be interested in your job opening. Where do they live? How old are they? What types of pages would they like on Facebook? What are their current job titles? Etc.<\/p>\n\n\n
There are many Facebook users who are actively looking for jobs on the platform. But also, when looking to target passive candidates<\/a>, Facebook is the perfect place to get noticed – making your job listing easier to see compared to other networks.<\/p>\n\n\n\n So, if you want to attract candidates, Facebook is a great place to get started with recruitment on social media.<\/p>\n\n\n Posting jobs on Facebook may seem like an odd choice, especially compared to more logical choices such as Linkedin or online job boards. However, getting in front of Facebook users with your job ads<\/a> has certain benefits. Take a look:<\/p>\n\n\n\n Every minute on Facebook<\/a>, 400 new users join, 510,000 comments get posted, 136,000 photos get uploaded, and four million likes happen. Compared to other social media platforms and job boards, Facebook boasts the widest candidate reach<\/strong> by far. Here are the numbers to prove it:<\/p>\n\n\n\n With numbers like those and 57% of job seekers<\/strong><\/a> using social media in their job search, it’s clear why Facebook is a highly effective way to reach both active and passive candidates<\/a>. <\/p>\n\n\n\n Another reason to consider recruiting on Facebook is the cost savings. On average, it costs anywhere between $25 \u2013 $500 to post on job boards<\/strong> (usually, the more niche the job site, the higher the prices). Here’s the pricing overview of the biggest job boards on the market today:<\/p>\n\n\n\n As a comparison, posting a job update on your company’s Facebook page is completely free. If your business has a strong employer brand and a high Facebook following, you can reach many of your followers at no extra cost.<\/p>\n\n\n\n Sure, many won’t be active job seekers or suited to apply for your open position. But, if your post is appealing, they might share it with their friends, who might share it with theirs, opening up your candidate reach even further in search of the perfect match.<\/p>\n\n\n\n Even if your company’s Facebook page doesn’t have a huge follower base, or you choose not to share your job postings on your business page, you can use Facebook Ads to specifically target<\/strong> the people who might be interested in the job.<\/p>\n\n\n\n The average cost-per-click for Facebook ads for all countries is $0.94<\/a> \u2013 meaning it costs you around $1 to get one person to visit your job ad, depending on their location. Bargain!<\/p>\n\n\n Sharing news about your company and posting exciting job openings on your Facebook Business page all contribute to building your employer brand.<\/p>\n\n\n\n Building a strong employer brand that reflects your company’s culture has multiple benefits. From attracting the right type of people to increasing the likelihood of your employees actually wanting to re-share your company’s posts. For more on that, we’ve created another super comprehensive guide.<\/p>\n\n\n The problem with posting your job ads only <\/em>on job boards is that you passively wait for candidates to apply<\/strong>. In the best-case scenario, you should have enough candidates to choose from within 1-2 weeks. In worst cases, getting strong, qualified candidates to see your job ad could take months.<\/p>\n\n\n\n With Facebook recruiting, you’re in charge. The more actively you post the jobs and run the ads, the faster you’ll reach your ideal candidates. As you figure out the right targeting, your recruitment marketing success will depend only on how much budget you have to spend.<\/p>\n\n\n Facebook in 2023 is the third most visited<\/a> website in the world. There is a good chance your ideal candidate<\/a> is browsing this platform while you’re reading this article. And that candidate wants their application to be smooth and easy.<\/p>\n\n\n\n Instead of forcing someone to go to a job board, fill out an application, add their details, write a cover letter… They can simply apply by clicking on a job ad in a Facebook post. This gives candidates a seamless candidate experience<\/a>, and when you add convenience, you increase the chances of getting the right kind of talent to apply.<\/p>\n\n\n\n As we’ve said before, Facebook is the ideal place to show passive candidates an ad on your company’s Facebook page – as it’s a place they gravitate to naturally.<\/p>\n\n\n\n Active job seekers are viewing job boards and may visit your careers page every now and then. But passive candidates are not really looking for a job. They’re more likely to browse Facebook looking at cat memes or Marketplace ads.<\/p>\n\n\n A key difference between Facebook and LinkedIn is that when someone shares a job ad on Linkedin, they’re sharing it with their connections, whereas on Facebook, they’re sharing it with family and friends.<\/p>\n\n\n\n If you can get shares on your job ads, these referrals are more valuable<\/strong> than those that come in from a Linkedin network. According to research, referred candidates<\/a> are of higher quality. But it doesn’t stop there. They’re also more likely to accept an offer, stay at the job longer, and even perform better.<\/p>\n\n\n\n In addition, employee referrals<\/a> are significantly better<\/a> when the referrer and candidate know each other personally, compared to acquaintances or weaker ties – bolstering the argument that you should be able to find better referrals through Facebook.<\/p>\n\n\n\n Now that we’ve understood why Facebook belongs in your social recruiting strategy let’s take a look at what it has to offer.<\/p>\n\n\n As a recruiter who wants to use Facebook to get in front of job seekers, there are a few clever features you can leverage on this social media platform.<\/p>\n\n\n\n What about Facebook Jobs<\/strong>? This feature allowed you to get in front of job seekers with your Facebook page and advertise your job ads to the relevant audience – however, it was discontinued in early 2023.<\/p>\n\n\n Ready to recruit on Facebook? The great news is that you don’t need to be a social media expert<\/a> or a recruiter \u2013 all it requires is taking your existing corporate Facebook page and learning how to use it to its maximum potential by following these steps:<\/p>\n\n\n\n Before you can even start with Facebook recruiting, you’ll need to have an active Facebook Business page for your company.<\/p>\n\n\n\n If your company is very big and hires very often, it might be wise to set up a separate page for all career-related posts. For most cases, though, running all HR and marketing posts under the same Business page is good enough. <\/p>\n\n\n\n Wise is a gem among company Facebook pages because they are consistently active and post various types of content.<\/p>\n\n\n\n To build trust around your Business page, a good method is to share a little bit about your company culture \u2013 like photos or videos of the office or team events, funny quotes or wise words from the team members, etc. <\/p>\n\n\n\n You can post these updates on your Business Page timeline. This way, if a potential job candidate lands on your Facebook Business page, they can quickly find all relevant information about the company culture.<\/p>\n\n\n The example from Patagonia above is just one of the many ways they create engagement with their Facebook company page. Their content works because they talk about their mission and vision through every single post they make.<\/p>\n\n\n\n Once you’ve set up a Facebook Business page and shared a little bit about your company, the next question is: how to make a job post on Facebook that will get people’s attention?<\/p>\n\n\n\n Up until 2023, you could use Facebook Jobs, but this platform was discontinued in February 2023. <\/strong>So now, you must go the old-fashioned way and create a job post with your Facebook page instead.<\/p>\n\n\n\n That’s where good copywriting, compelling visuals, and tried-and-tested call-to-actions come in to make your social media recruiting efforts successful.<\/p>\n\n\n\n It’s good to keep the text of your posts short and mention the benefits that come with the job. It can be either the salary range, some employee perks like a free gym card, the possibility to travel, or whatever it is that makes your company and your team stand out from the competitors. <\/p>\n\n\n\n Make sure your job stands out by creating a nice visual. Ideally, this should be a photo of your team, headquarters, an event, or something similar that reflects your working style.<\/p>\n\n\n\n If you’re working with a smaller budget, you can find great stock photos for free from Unsplash<\/a> or Pexels<\/a>. For simple visual layouts and ad creation, you can use a free tool like Canva.<\/a><\/p>\n\n\n As you can see from the example above, a good job ad needs to be visually appealing, with a clean, minimalistic design and all the right details in one place.<\/p>\n\n\n\n The call-to-action of your post refers to what action you want the job candidates to take. Is it \u2018Apply now’, \u2018Learn more’, \u2018Share with friends who are interested’, <\/em>or something else? <\/p>\n\n\n For example, the job ad above calls the potential candidates to apply and encourages them by telling them that it’s “their dream career, their way”.<\/p>\n\n\n\n If you want to promote several job posts at once, you can use the carousel post<\/a> to highlight several images and links.<\/p>\n\n\n In addition to choosing who can see your public Facebook posts, you can also boost your posts to reach an even wider audience <\/strong>on this social media platform.<\/p>\n\n\n\n Boost is a straightforward solution for adding a little extra push to your posts.<\/p>\n\n\n Another great option to reach passive candidates is to post your job ad on Facebook Groups.<\/p>\n\n\n\n There is a group for pretty much everything on Facebook. The only task is to find the right ones. You can find these by simply searching for your target keyword and filtering the answers by \u201cGroups\u201d. <\/p>\n\n\n However, before posting your job opening on the Groups, carefully read the group rules to make sure your post is relevant to the group. And post only once or twice \u2013 no one likes spammers.<\/p>\n\n\n\n Sharing your post with your own followers has its limits. To get your job posting in front of hundreds (or even thousands) of highly targeted candidates, you’ll need to promote your posts via Facebook Ads.<\/p>\n\n\n\n The ad campaign setup consists of 3 steps: Campaign details, Ad Set details, and Ad details.<\/strong><\/p>\n\n\n\n First, you need to choose the objective of your campaign<\/strong>. This tells Facebook algorithms which goal you want to aim for. For job postings, it is wise to choose Reach, Traffic, or Conversions.<\/p>\n\n\n\n You can read about each objective more thoroughly by hovering over them.<\/p>\n\n\n Next, you’ll need to set up targeting for your ads<\/strong>, aka your Ad Set.<\/p>\n\n\n\n For this to work out, start by considering the types of people who would be interested in your job opening. Where do they live? How old are they? What types of pages would they like on Facebook? What are their current job titles? Etc.<\/p>\n\n\n\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n
7 Reasons why Facebook for recruitment works<\/h2>\n\n\n\n
1. Wide candidate reach<\/strong><\/h3>\n\n\n\n
\n
2. Low candidate sourcing costs<\/strong><\/h3>\n\n\n\n
\n
\n 15 Tips for How to Find Good Employees (and Hire Them)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n3. Build your employer brand<\/strong><\/h3>\n\n\n\n
\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n
4. Fast sourcing<\/strong><\/h3>\n\n\n\n
\n 23 Creative Sourcing Strategies to Attract Passive Candidates<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n5. Improved candidate experience<\/h3>\n\n\n\n
6. A way to get passive candidates<\/h3>\n\n\n\n
\n 13 Recruitment Strategies to Attract Top Talent in 2026<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n7. Easier way to get referrals<\/h3>\n\n\n\n
\n 15 Creative Employee Referral Program Ideas (Plus Tips & Best Practices)<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nTop Facebook features for recruiters<\/h2>\n\n\n\n
\n
\n 12 Creative Recruitment Campaign Ideas to Inspire You<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n\n\nHow to use Facebook as a recruiting tool<\/strong><\/h2>\n\n\n\n
Step 1: Create a Facebook Business page<\/strong><\/h3>\n\n\n\n
To set up a page, here are the steps you want to take:<\/strong><\/h4>\n\n\n\n
\n
Step 2: Share your company culture<\/strong><\/h3>\n\n\n\n
Step 3: Create an appealing job post on Facebook<\/strong><\/h3>\n\n\n\n
Copywriting<\/strong><\/h4>\n\n\n\n
Visuals<\/strong><\/h4>\n\n\n\n
Call-to-action <\/strong><\/h4>\n\n\n\n
Step 4: Boost your Facebook posts<\/strong><\/h3>\n\n\n\n
Step 5: Share your job post on Facebook groups<\/strong><\/h3>\n\n\n\n
Step 6: Create a paid ad campaign for job posting<\/strong><\/h3>\n\n\n\n
Campaign details<\/strong><\/h4>\n\n\n\n
\n
Ad Set Details<\/strong><\/h4>\n\n\n\n
![\"You](\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/11\/facebook-ads-manager-create-audience-in-ad-set.png\")
![\"With](\"https:\/\/i.snipboard.io\/UeMLN5.jpg\")