In this guide, we\u2019ll break down the 12 essential features to look for in marketing project management software \u2014 and show how different tools stack up depending on whether your biggest challenge is resource planning, campaign execution, or asset management. <\/p>\n\n\n\n
Here are all the tools we’ll explore below:<\/p>\n\n\n\n
- \n
- Toggl Focus<\/li>\n\n\n\n
- Asana<\/li>\n\n\n\n
- ClickUp<\/li>\n\n\n\n
- Wrike<\/li>\n\n\n\n
- Ziflow<\/li>\n\n\n\n
- Hive<\/li>\n\n\n\n
- Bynder<\/li>\n\n\n\n
- Papirfly<\/li>\n\n\n\n
- Canto<\/li>\n<\/ol>\n\n\n\n
Whether you\u2019re rebuilding your stack or sanity-checking your current setup, this list will help you focus on what actually matters.<\/p>\n\n\n\n
12 features to look for in a marketing project management software\u00a0<\/h2>\n\n\n\n
While every team has it’s unique needs and preferences, good project management usually comes down to a handful of essential features that help you move faster, get clarity, and align on shared goals. These include:<\/p>\n\n\n\n
- \n
- Project planning<\/strong><\/a>.<\/strong> With multiple campaigns running on tight schedules, most marketing teams need a PM tool that combines visual timelines and project boards with nested tasks, dependencies, and templates for repeated workflows. Put all this together, and you\u2019ll channel your team’s creativity in the right direction, and deliver all your assets on time.\u00a0<\/li>\n<\/ul>\n\n\n\n
- \n
- Task and workload management<\/strong><\/a>.<\/strong> A good marketing PM platform shows who\u2019s slammed, who\u2019s free, and who\u2019s two rounds of AM revisions away from burnout. Functionality like Gantt charts, time tracking<\/a>, and utilization tracking helps distribute work fairly and manage team members\u2019 capacity proactively.<\/li>\n<\/ul>\n\n\n\n
- \n
- Resource forecasting<\/strong><\/a>. <\/strong>Marketing teams often deal with goalposts that move without warning. Deadlines shift because of stalled approvals. Campaign scope evolves because of new requests. As a solution, resources forecasting features are a true lifesaver that show you how upcoming to-dos overload the team, when it’s time to hire (or outsource), and what you can realistically deliver in Q2 while still slogging on with Q1.\u00a0<\/li>\n<\/ul>\n\n\n\n
- \n
- Team collaboration tools. <\/strong>From content handoffs to campaign brainstorming,\u00a0you\u2019ll need a convenient share updates and ask for a second pair of eyes. The best collaboration tools empower everyone to work asynchronously without drowning in Slack pings.<\/li>\n<\/ul>\n\n\n\n
- \n
- Cost tracking. <\/strong>Anyone running complex projects knows how unexpectedly budget overruns crop up to ruin your day. The reasons may be ample, but the result is always the same: you\u2019re bleeding profitability. To avoid this, look for tools that provide real-time information about logged billable hours<\/a> and expenses per client or project, so you\u2019re never blindsided by an empty coffer.\u00a0<\/li>\n<\/ul>\n\n\n\n
- \n
- Proofing and approvals. <\/strong>Endless email chains are where creative assets get buried for good. Prioritize platforms with built-in markup tools, threaded feedback, and customizable approval workflows to loop stakeholders in throughout the campaign lifecycle.\u00a0<\/li>\n<\/ul>\n\n\n\n
- \n
- Creative campaign workflows.<\/strong> To deliver on time, you need more than duct-taped spreadsheets. A solid workflow keeps every brief, asset, comment, and approval in one tidy lane, so your designers aren\u2019t chasing files and your marketers aren\u2019t guessing which version\u2019s ready for the world.\u00a0<\/li>\n<\/ul>\n\n\n\n
- \n
- Reporting and dashboards. <\/strong>Stakeholders want to see impacts and return on investment (ROI.) Clients want to track project progress, and you, as the project manager, want to know what\u2019s holding back those last deliverables. Strong reporting functionality around team capacity,\u00a0project timelines, and used budget makes team performance and bottlenecks impossible to ignore.<\/li>\n<\/ul>\n\n\n\n
- \n
- Reporting and dashboards. <\/strong>Stakeholders want to see impacts and return on investment (ROI.) Clients want to track project progress, and you, as the project manager, want to know what\u2019s holding back those last deliverables. Strong reporting functionality around team capacity,\u00a0 project timelines, and used budget makes team performance and bottlenecks impossible to ignore.<\/li>\n<\/ul>\n\n\n\n
Outside of these must-haves, there are other functionalities that some teams don’t consider essential but others can’t live without, like:<\/p>\n\n\n\n
- \n
- Digital asset management (DAM). <\/strong>Your marketing strategy will always remain just a strategy<\/em> when your team is stuck with reviewing drafts or painstakingly searching for this year\u2019s promo banners. A platform with lightweight DAM capabilities and version control keeps creative assets searchable, shareable, and brand safe.<\/li>\n<\/ul>\n\n\n\n
- \n
- Agency collaboration and client access. <\/strong>If you work with external partners or clients, look for granular permissions, shareable views, and secure spaces for feedback management. This keeps communication effective and saves your people heaps of time on routine status updates.\u00a0 <\/li>\n<\/ul>\n\n\n\n
- \n
- Integrations.<\/strong> Native or Zapier-friendly integrations with your favorite creative suites, messaging apps, file storage, and CRMs help you automate busywork and keep your stack connected.<\/li>\n<\/ul>\n\n\n\n
9 best marketing project management software for different teams and use cases<\/h2>\n\n\n\n
Now that you know what to look for, let’s discuss the actual tools. We chosen nine solutions that fit various team sizes, scenarios, and budgets, so you can make a well-informed decision. <\/p>\n\n\n\n
Despite their differences, they all offer some forms of task, resource, and capacity management, as well as various ways to visualize workloads, collaborate on projects, and report on results.<\/p>\n\n\n\n
1. Toggl Focus\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-7-1024x557.png\")
<\/figure>\n\n\n\nToggl Focus<\/a> is our marketing project management tool that delivers reality-proof capacity management and project planning, powered by accurate time data.<\/p>\n\n\n\n
The built-in time-tracker captures hours to a second and gives you simple but powerful task lists, project timelines, and capacity views. No more frantic check-ins or second-guessing on deadlines. <\/p>\n\n\n\n
You\u2019ll get data-backed visibility across your entire campaign lifecycle, or a snapshot of your team\u2019s real workload, using Kanban boards<\/a>, a timeline view<\/a>, or as a calendar. These insights inform your project timelines and resource planning with full visibility into capacity, dynamically adjusted in real-time.\u00a0<\/p>\n\n\n\n
Because Toggl Focus makes time tracking a breeze, you can detect scope creep<\/a> early, push back with confidence, or adjust invoicing to protect your profit margins. Likewise, when leadership wants more <\/em>output with less <\/em>headcount, you\u2019ll have the numbers that build your case for extra resource allocation.\u00a0<\/p>\n\n\n\n
In short, Toggl Focus gives you the truth about your team\u2019s workload so you can run marketing projects based on accurate, reliable time data, instead of wishful thinking.<\/p>\n\n\n\n
Key features <\/h4>\n\n\n\n
- \n
- Built-in time tracking <\/strong>with different modes for consistently accurate logs.<\/li>\n\n\n\n
- User-friendly<\/strong> project management experience,<\/strong> designed to spot priorities, dependencies, and potential blockers.<\/li>\n\n\n\n
- Capacity and <\/strong>workload<\/strong> insights<\/strong> that optimize workload distribution and add extra resources when things get hectic.\u00a0\u00a0<\/li>\n\n\n\n
- Kanban boards,<\/strong> Timelines, and Calendar views<\/strong> for planning and executing campaigns in a format that fits real marketing workflows.<\/li>\n\n\n\n
- Powerful filters<\/strong> to slice your data by member, team, client, priority, status, or project to make more informed decisions.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $9\/user per month. Free for up to five users.\u00a0<\/p>\n\n\n\n
2. Asana\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-8-1024x576.png\")
<\/figure>\n\n\n\nSource: G2.com<\/a> <\/p>\n\n\n\n
Asana is one of those project management tools you can mold to almost any use case. And that\u2019s what makes it a great fit for marketing teams. You can plan campaigns as lists or on Kanban boards, map dependencies on a timeline, or step back and use Portfolio view to understand how every initiative ladders up to broader marketing goals. <\/p>\n\n\n\n
Asana stands out for how it connects priorities, resourcing, and execution. Share goals in a central hub, track related groups of projects, linked to them, and use Workload views to spot capacity issues before they impact delivery.<\/p>\n\n\n\n
When it comes to capacity planning, Asana lets you add either percentage allocation for different tasks and projects or estimated hours. Be aware though, that these aren\u2019t automatically tied to real team time-tracking data, and you\u2019ll need to adjust them manually for self-reporting. <\/p>\n\n\n\n
Key features<\/h4>\n\n\n\n
- \n
- Multiple <\/strong>workspace<\/strong> views<\/strong> (lists, boards, timelines, calendars, portfolios, workload) to support any marketing workflow.<\/li>\n\n\n\n
- Streamlined approval <\/strong>workloads<\/strong> <\/strong>to assign reviewers, track feedback, and manage sign-offs.<\/li>\n\n\n\n
- Pre-made <\/strong>integrations<\/strong> with 100+ popular business <\/strong>apps<\/strong>, including CRM, DAM, analytics, and design tools.<\/li>\n\n\n\n
- Smart task relationship management<\/strong>, including multi-project subtasks and automatic notifications when blockers are cleared.<\/li>\n\n\n\n
- Database of pre-made, no-code AI <\/strong>workflows<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $10.99\/user per month. Free for 1-2 people, managing personal projects.<\/p>\n\n\n\n
3. ClickUp\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-14-1024x599.png\")
<\/figure>\n\n\n\nSource: G2.com<\/a> <\/p>\n\n\n\n
ClickUp is built for teams that want to build a centralized work hub. At its core, it\u2019s a deeply customizable workspace where you can plan campaigns, create and share briefs,\u00a0document processes, and oversee production. <\/p>\n\n\n\n
You can shape tasks into almost anything, for example, content requests, ad variations, sprint tickets, or event deliverables. And because ClickUp ties Docs, whiteboards, and tasks together, teams move from ideas to execution without losing context.<\/p>\n\n\n\n
One standout is the platform\u2019s visibility. ClickUp\u2019s dashboards can highlight campaign timelines, team workloads, budget data, and even sprint velocity, giving leaders a real-time pulse on how work is progressing. Custom views, including calendars, boards, and Gantt charts, make it easy for every function (design, content, paid, ops) to work exactly how they like, while staying aligned.<\/p>\n\n\n\n
ClickUp also leans heavily into automation, allowing you to set a lot of grunt work on autopilot. The downside is a pretty steep learning curve, which may slow down onboarding and adoption. <\/p>\n\n\n\n
Key features<\/h4>\n\n\n\n
- \n
- A highly configurable <\/strong>workspace<\/strong> <\/strong>you can fashion to match your workflows and team systems.<\/li>\n\n\n\n
- Descriptive task cards<\/strong> with custom fields, file uploads, comments, due dates, tags, checklists, and time estimates.\u00a0<\/li>\n\n\n\n
- 35+ prebuilt project <\/strong>workflows<\/strong> to jump-start planning or execution.\u00a0<\/li>\n\n\n\n
- DIY and pre-made reporting <\/strong>dashboards<\/strong>. Choose the necessary metrics and preferred data visualization formats to track progress, budgets, and team performance.\u00a0<\/li>\n\n\n\n
- Client portals<\/strong> that offer stakeholders real-time visibility and a dedicated space for questions and feedback.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $7\/user per month. Free plan available.\u00a0<\/p>\n\n\n\n
4. Wrike<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-9-1024x593.png\")
<\/figure>\n\n\n\nSource: Wrike <\/p>\n\n\n\n
Wrike is a strong contender for campaign management, providing a simple yet scalable way to link scattered workflows. At the intake stage, you can set up customizable request forms to collect all the necessary information to break into tasks. From here, you\u2019ll generate full project setups instantly, using saved blueprints or available templates. <\/p>\n\n\n\n
Once creative work is underway, Wrike adds structure \u2014 a step teams often struggle with. Approvals are built directly into the platform, leaving no room for information asymmetry.\u00a0Marketing calendars provide additional visibility, allowing cross-functional teams to sync their efforts around key milestones.\u00a0<\/p>\n\n\n\n
Wrike has also leaned into collaborative ideation with its new Whiteboard feature. Teams can sketch concepts, map dependencies, and then convert the whole session into actionable tasks in a click, with Wrike\u2019s AI automatically grouping ideas and prioritizing next steps.<\/p>\n\n\n\n
Key features <\/h4>\n\n\n\n
- \n
- Custom request forms<\/strong> with dynamic logic for clean intake and automatic task creation.\u00a0<\/li>\n\n\n\n
- Robust <\/strong>proofing<\/strong> and approvals<\/strong> for creative assets, with an extension for Adobe Creative Cloud.<\/li>\n\n\n\n
- 400+ <\/strong>automations<\/strong> to<\/strong> streamline repetitive tasks and bring data across from other business apps.\u00a0\u00a0<\/li>\n\n\n\n
- Budget reporting <\/strong>dashboards<\/strong> to monitor spending and ROI across projects.\u00a0<\/li>\n\n\n\n
- Highly customizable <\/strong>Gantt charts<\/strong> <\/strong>to map dependencies, prioritize work, and keep the delivery on schedule.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $10\/user per month. Free plan available. <\/p>\n\n\n\n
5. Ziflow\u00a0\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-12.png\")
<\/figure>\n\n\n\nSource: Ziflow <\/p>\n\n\n\n
If your team needs to rein in the endless approval cycles, Ziflow may be a good option. It\u2019s an enterprise-grade system for creative campaign management. <\/p>\n\n\n\n
Instead of juggling comments across email, chat, and DAM, Ziflow pulls everything into one structured, semi-automated workflow. You can review videos, images, documents, and multi-asset campaigns side by side, complete with version history, consolidated feedback, and clear sign-off paths. <\/p>\n\n\n\n
Ziflow is also engineered for scale. Teams can run large volumes of assets through repeatable workflows, powered by automated routing, deadline management, and reviewer sequences. This reduces the admin overhead that typically slows down busy production cycles. Thanks to precise markup tools, controlled permissions, and brand guidelines support, Ziflow adds another layer of assurance to teams with strict brand requirements. <\/p>\n\n\n\n
While Ziflow isn\u2019t strictly a project management tool, it integrates seamlessly with Asana, monday.com, Jira, ClickUp, Trello, and others.<\/p>\n\n\n\n
Key features <\/h4>\n\n\n\n
- \n
- Centralized online <\/strong>proofing<\/strong> for creative campaign assets with built-in brand compliance checks.<\/li>\n\n\n\n
- Templates<\/strong> and <\/strong>automation<\/strong> triggers<\/strong> for designing repeatable approval sequences.\u00a0<\/li>\n\n\n\n
- Compliance-friendly review tools,<\/strong> including precise visual markup, controlled permissions, and brand-safety workflows.<\/li>\n\n\n\n
- Real-time<\/strong> commenting and visual annotations <\/strong>to consolidate feedback and reduce miscommunication.<\/li>\n\n\n\n
- Integrations<\/strong> with popular PM tools<\/strong>, DAM, design, and communication apps.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $199\/month for up to 15 years. Free plan available. <\/p>\n\n\n\n
6. Hive\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-11-1024x683.png\")
<\/figure>\n\n\n\nSource: G2.com<\/a><\/p>\n\n\n\n
Hive conveniently combines essential project management functionality with creative proofing. A single subscription unlocks access to task management, resource scheduling, intake forms, asset proofing, and streamlined approvals. <\/p>\n\n\n\n
You can set optimized request forms to aggregate all requests, and all the information will be auto-logged as an action card in Hive. To avoid those \u2018actions\u2019 piling up, you\u2019ll have to proactively groom them, unless you implement automation. <\/p>\n\n\n\n
From there, lay out all planned work across different views, such as Kanban, calendar, lists, or timelines. Next, you\u2019ll assign to-dos, add estimated hours, prioritize tasks, and track overall progress. It\u2019s also easy to share custom dashboard views with external collaborators and clients. Likewise, you can submit assets for external approval via Hive\u2019s internal <\/p>\n\n\n\n
proofing functionality, which includes loads of editing and commenting options, such as text notes, shapes and signatures.<\/p>\n\n\n\n
Hive may lack the bells and whistles of more sophisticated PM software, but it has most of the features smaller creative teams need to deliver stellar work. <\/p>\n\n\n\n
Key features <\/h4>\n\n\n\n
- \n
- Intuitive project and <\/strong>task management<\/strong> experience, <\/strong>with goals, milestones, time tracking, and collaborative features.<\/li>\n<\/ul>\n\n\n\n
- \n
- Custom reporting <\/strong>dashboards<\/strong> to spot teamwork blockers, monitor campaign progress, and rebalance resources.\u00a0<\/li>\n\n\n\n
- Built-in <\/strong>automation<\/strong> suite<\/strong> that enables cross-app automations across supported tools.\u00a0<\/li>\n\n\n\n
- Online asset <\/strong>proofing<\/strong> <\/strong>for images, videos, and PDFs with version control.\u00a0<\/li>\n\n\n\n
- Configurable forms <\/strong>to collect intake information and route new requests.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
From $5\/user per month.\u00a0<\/p>\n\n\n\n
7. Bynder\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-13-1024x587.png\")
<\/figure>\n\n\n\nSource: G2.com<\/a><\/p>\n\n\n\n
Bynder is a well-known name within the DAM space, having been around since 2013. It\u2019s a virtual workspace for storing, sharing, creating, briefing, proofing, and approving digital assets. Lately, it\u2019s also added AI modules to power natural speech search, machine translations, image generation, and automatic duplicate detection. And, like others on our list, you can use specialized AI agents to streamline your repetitive workflows. <\/p>\n\n\n\n
From a central campaign workspace, you can provide different teams with personalized Toolkits, such as pre-approved content built for specific purposes (e.g., franchise marketing), personas, channels, and markets. This speeds up GTM without diluting brand equity \u2014 essentially, your messaging stays consistent no matter where it\u2019s displayed. <\/p>\n\n\n\n
Key features <\/h4>\n\n\n\n
- \n
- Enterprise-grade DAM experience<\/strong> with AI-powered search, granular access controls, and seamless sharing.\u00a0<\/li>\n\n\n\n
- Studio <\/strong>workspace<\/strong> <\/strong>to create on-brand images, videos, and GIFs in minutes from scratch or using brand-approved templates.\u00a0<\/li>\n\n\n\n
- Internal landing pages, <\/strong>showcasing available assets and collections for different types of projects, with role-based access. <\/li>\n\n\n\n
- Custom and templated asset <\/strong>workflows<\/strong> to streamline creative collaboration through features like versioning, annotations, and customized approvals.<\/li>\n\n\n\n
- Robust AI functionality <\/strong>to augment your teams\u2019 efforts by reducing the grunt work.\u00a0<\/li>\n<\/ul>\n\n\n\n
Pricing<\/h4>\n\n\n\n
Accurate pricing is available from the vendor on request, based on required used modules. <\/p>\n\n\n\n
8. Papirfly\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-10.png\")
<\/figure>\n\n\n\n - Studio <\/strong>workspace<\/strong> <\/strong>to create on-brand images, videos, and GIFs in minutes from scratch or using brand-approved templates.\u00a0<\/li>\n\n\n\n
- Built-in <\/strong>automation<\/strong> suite<\/strong> that enables cross-app automations across supported tools.\u00a0<\/li>\n\n\n\n
- Custom reporting <\/strong>dashboards<\/strong> to spot teamwork blockers, monitor campaign progress, and rebalance resources.\u00a0<\/li>\n\n\n\n
- Templates<\/strong> and <\/strong>automation<\/strong> triggers<\/strong> for designing repeatable approval sequences.\u00a0<\/li>\n\n\n\n
- Robust <\/strong>proofing<\/strong> and approvals<\/strong> for creative assets, with an extension for Adobe Creative Cloud.<\/li>\n\n\n\n
- Descriptive task cards<\/strong> with custom fields, file uploads, comments, due dates, tags, checklists, and time estimates.\u00a0<\/li>\n\n\n\n
- Streamlined approval <\/strong>workloads<\/strong> <\/strong>to assign reviewers, track feedback, and manage sign-offs.<\/li>\n\n\n\n
- User-friendly<\/strong> project management experience,<\/strong> designed to spot priorities, dependencies, and potential blockers.<\/li>\n\n\n\n
- Built-in time tracking <\/strong>with different modes for consistently accurate logs.<\/li>\n\n\n\n
- Integrations.<\/strong> Native or Zapier-friendly integrations with your favorite creative suites, messaging apps, file storage, and CRMs help you automate busywork and keep your stack connected.<\/li>\n<\/ul>\n\n\n\n
- Agency collaboration and client access. <\/strong>If you work with external partners or clients, look for granular permissions, shareable views, and secure spaces for feedback management. This keeps communication effective and saves your people heaps of time on routine status updates.\u00a0 <\/li>\n<\/ul>\n\n\n\n
- Digital asset management (DAM). <\/strong>Your marketing strategy will always remain just a strategy<\/em> when your team is stuck with reviewing drafts or painstakingly searching for this year\u2019s promo banners. A platform with lightweight DAM capabilities and version control keeps creative assets searchable, shareable, and brand safe.<\/li>\n<\/ul>\n\n\n\n
- Reporting and dashboards. <\/strong>Stakeholders want to see impacts and return on investment (ROI.) Clients want to track project progress, and you, as the project manager, want to know what\u2019s holding back those last deliverables. Strong reporting functionality around team capacity,\u00a0 project timelines, and used budget makes team performance and bottlenecks impossible to ignore.<\/li>\n<\/ul>\n\n\n\n
- Reporting and dashboards. <\/strong>Stakeholders want to see impacts and return on investment (ROI.) Clients want to track project progress, and you, as the project manager, want to know what\u2019s holding back those last deliverables. Strong reporting functionality around team capacity,\u00a0project timelines, and used budget makes team performance and bottlenecks impossible to ignore.<\/li>\n<\/ul>\n\n\n\n
- Creative campaign workflows.<\/strong> To deliver on time, you need more than duct-taped spreadsheets. A solid workflow keeps every brief, asset, comment, and approval in one tidy lane, so your designers aren\u2019t chasing files and your marketers aren\u2019t guessing which version\u2019s ready for the world.\u00a0<\/li>\n<\/ul>\n\n\n\n
- Proofing and approvals. <\/strong>Endless email chains are where creative assets get buried for good. Prioritize platforms with built-in markup tools, threaded feedback, and customizable approval workflows to loop stakeholders in throughout the campaign lifecycle.\u00a0<\/li>\n<\/ul>\n\n\n\n
- Cost tracking. <\/strong>Anyone running complex projects knows how unexpectedly budget overruns crop up to ruin your day. The reasons may be ample, but the result is always the same: you\u2019re bleeding profitability. To avoid this, look for tools that provide real-time information about logged billable hours<\/a> and expenses per client or project, so you\u2019re never blindsided by an empty coffer.\u00a0<\/li>\n<\/ul>\n\n\n\n
- Team collaboration tools. <\/strong>From content handoffs to campaign brainstorming,\u00a0you\u2019ll need a convenient share updates and ask for a second pair of eyes. The best collaboration tools empower everyone to work asynchronously without drowning in Slack pings.<\/li>\n<\/ul>\n\n\n\n
- Resource forecasting<\/strong><\/a>. <\/strong>Marketing teams often deal with goalposts that move without warning. Deadlines shift because of stalled approvals. Campaign scope evolves because of new requests. As a solution, resources forecasting features are a true lifesaver that show you how upcoming to-dos overload the team, when it’s time to hire (or outsource), and what you can realistically deliver in Q2 while still slogging on with Q1.\u00a0<\/li>\n<\/ul>\n\n\n\n
- Task and workload management<\/strong><\/a>.<\/strong> A good marketing PM platform shows who\u2019s slammed, who\u2019s free, and who\u2019s two rounds of AM revisions away from burnout. Functionality like Gantt charts, time tracking<\/a>, and utilization tracking helps distribute work fairly and manage team members\u2019 capacity proactively.<\/li>\n<\/ul>\n\n\n\n
- Project planning<\/strong><\/a>.<\/strong> With multiple campaigns running on tight schedules, most marketing teams need a PM tool that combines visual timelines and project boards with nested tasks, dependencies, and templates for repeated workflows. Put all this together, and you\u2019ll channel your team’s creativity in the right direction, and deliver all your assets on time.\u00a0<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/07\/image-15-1024x489.png\")
<\/figure>\n\n\n\n