{"id":30750,"date":"2022-07-15T09:00:00","date_gmt":"2022-07-15T09:00:00","guid":{"rendered":"https:\/\/toggl.com\/blog\/?p=30750"},"modified":"2024-06-15T07:41:34","modified_gmt":"2024-06-15T07:41:34","slug":"how-to-create-a-marketing-project-plan","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/how-to-create-a-marketing-project-plan","title":{"rendered":"How To Create A Marketing Project Plan: A Step-by-Step Guide"},"content":{"rendered":"\n

When you think of \u201cbig marketing mistakes\u201d, you might think of that episode of The Office where Michael accidentally gives their biggest customer a Golden Ticket for a 50% discount.<\/p>\n\n\n

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And yes, giving away too much of your value for free is bad.<\/p>\n\n\n\n

But actually, one of the biggest mistakes marketers make is: failing to plan.<\/strong><\/p>\n\n\n\n

You can have access to the best marketing project management tools<\/a> but without a clear, documented marketing plan you’re bound to fail.<\/p>\n\n\n\n

According to CoSchedule, marketers who plan are three times more likely<\/a> to be successful than those who don\u2019t.<\/p>\n\n\n\n

In this blog, we\u2019ve broken down everything you need to know on how to put together a marketing plan, including examples and templates.<\/p>\n\n\n\n\n\n

What is a marketing project plan?<\/h2>\n\n\n\n

A marketing project plan is a report or presentation in which you outline your marketing strategy. It covers your marketing goals, the steps you will take to achieve these goals, and how to measure them. This could be for a specific period, for example, the next quarter or year, or for a specific event, such as a product launch. <\/p>\n\n\n\n

We\u2019ll get into the specifics of what\u2019s included in a marketing plan in a minute, but their basic purpose is to outline:<\/p>\n\n\n\n