{"id":31125,"date":"2022-08-12T10:39:04","date_gmt":"2022-08-12T10:39:04","guid":{"rendered":"https:\/\/toggl.com\/blog\/?p=31125"},"modified":"2024-06-15T07:41:37","modified_gmt":"2024-06-15T07:41:37","slug":"marketing-project-plan-templates","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates","title":{"rendered":"6 Marketing Project Plan Templates For Your Next Campaign"},"content":{"rendered":"\n<p>Coming up with a marketing plan from scratch can feel overwhelming. Especially if you&#8217;re <a href=\"https:\/\/toggl.com\/blog\/project-management-for-marketing-agencies\">new to project management<\/a>.<\/p>\n\n\n\n<p>You need to create a document that covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your mission statement<\/li><li>Marketing goals, benchmarks, and milestones<\/li><li>Your go-to-market strategy<\/li><li>Your pricing strategy&nbsp;<\/li><li>Your deliverables<\/li><\/ul>\n\n\n\n<p>\u2026 And much more.&nbsp;<\/p>\n\n\n\n<p>But right now you\u2019re staring at a blank page. It\u2019s enough to make you an anxiety attack.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"271\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/anxiety-attack.gif\" alt=\"Anxiety attack gif\" class=\"wp-image-31130\"\/><\/figure>\n<\/div>\n\n\n<p>Here\u2019s the thing: You already have what you need to make a great marketing project plan. You\u2019ve got the skills, you\u2019ve got the knowledge, you\u2019ve got the vision\u2014all you\u2019re missing is the structure that can organize it.<\/p>\n\n\n\n<p>A good marketing project plan template can help you here. Instead of starting from scratch, you\u2019re starting with a clear outline that\u2019s been tried and tested by project management experts. It can help you increase the efficiency of your marketing efforts and minimize <a href=\"https:\/\/toggl.com\/blog\/project-scope-creep\">project scope creep<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes-1024x633.png\" alt=\"Performance of companies with mature value-delivery processes\" class=\"wp-image-31131\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes-1024x633.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes-300x186.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes-768x475.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes-940x581.png 940w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/performance-of-companies-with-mature-value-delivery-processes.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>(<a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pmi-pulse-2020-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Here are six marketing project plan templates to eliminate pre-project panic and help you hit the ground running.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">1. Simple marketing project plan template<\/h2>\n\n\n\n<p>A campaign roadmap timeline is one of the basic marketing plan templates you\u2019ll need.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/wellingtone.co.uk\/wp-content\/uploads\/2020\/06\/The-State-of-Project-Management-Report-2020-Wellingtone.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Almost half of the organizations<\/strong><\/a><strong> say that they \u201cmostly or always\u201d start their projects by creating a baseline schedule, which is especially necessary for marketing because you\u2019ll likely be working around a specific event.&nbsp;<\/strong><\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Industry<\/strong><\/th><th><strong>Marketing events that have a hard deadline<\/strong><\/th><\/tr><\/thead><tbody><tr><td>HR or hiring<\/td><td><ul><li>Application deadlines for new roles<\/li><li>Maternity or paternity leave dates<\/li><li>Notice periods for employees who are leaving<\/li><\/ul><\/td><\/tr><tr><td>Ecommerce<\/td><td><ul><li>Black Friday or similar sales events<\/li><li>A new product launch<\/li><\/ul><\/td><\/tr><tr><td>Events<\/td><td><ul><li>Webinars<\/li><li>Conferences<\/li><\/ul><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This is an example of a <a href=\"https:\/\/templates.office.com\/en-us\/project-planning-timeline-tm00002025\" target=\"_blank\">Word template<\/a> for a project timeline:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"786\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/project-plan-calendar-timeline-template.png\" alt=\"Project plan timeline template for MS Word\" class=\"wp-image-31133\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/project-plan-calendar-timeline-template.png 944w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/project-plan-calendar-timeline-template-300x250.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/project-plan-calendar-timeline-template-768x639.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/project-plan-calendar-timeline-template-940x783.png 940w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><figcaption>(<a href=\"https:\/\/templates.office.com\/en-us\/project-planning-timeline-tm00002025\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Word templates are popular because they\u2019re familiar, shareable, and (usually) relatively clear to navigate.<\/p>\n\n\n\n<p>However, there are a number of drawbacks to using Microsoft Word or Excel templates:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rigid:<\/strong> Moving things around can cause errors and formatting issues that take time to resolve.<\/li><li><strong>Not interactive:<\/strong> You can\u2019t notify someone from within Word when their name is mentioned or action is required.<\/li><li><strong>Hard to keep up to date:<\/strong> Updates can\u2019t be monitored in real-time. From hunting through emails for the latest version to its lack of integration with other systems, it\u2019s often difficult to guarantee that everyone on a project is working from the same plan.<\/li><\/ul>\n\n\n\n<p>An alternative is to create visual plans with your team using cloud-based <a href=\"https:\/\/toggl.com\/blog\/marketing-project-management-software\">marketing project management software<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x-1024x661.png\" alt=\"Create marketing project plans collaboratively with your team using Toggl Plan, a visual, drag-and-drop planning software.\" class=\"wp-image-30165\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x-1024x661.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x-300x194.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x-768x496.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x-940x607.png 940w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/05\/illus-drag-drop-timeline-2x.png 1241w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Create visual marketing project plans collaboratively with your team using <a href=\"https:\/\/toggl.com\/plan\/use-cases\/project-planning\">Toggl Plan<\/a>, a drag-and-drop planning software.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">2. Social media marketing plan template<\/h2>\n\n\n\n<p>In today&#8217;s digital marketing age, no one can afford to be clueless about social media.<\/p>\n\n\n\n<p>But where do you start?<\/p>\n\n\n\n<p>A social media plan template can help you get your social campaigns off the ground in no time. <\/p>\n\n\n\n<p>In addition to a campaign timeline, a social media strategy and planning template will also include things like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Content pillars:<\/strong> informative content or content that demonstrates your company&#8217;s values<\/li><li><strong>Benchmarks and metrics:<\/strong> your current and target social engagement and click-through metrics<\/li><li><strong>Budget and resources:<\/strong> for any paid ads&nbsp;<\/li><\/ul>\n\n\n\n<p>This <a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Slides template from Hootsuite<\/a> builds in a progress update slide for exactly this purpose. This could be a real advantage for your social media marketing projects: <a href=\"https:\/\/home.kpmg\/be\/en\/home\/insights\/2021\/06\/ta-agile-transformation-the-common-challenges-misconceptions-and-drivers.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>28% of organizations<\/strong><\/a><strong> believe that adopting agile project management techniques (which focus on adapting to change during projects) improves their success rates.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template-1024x572.png\" alt=\"Social media marketing plan template\" class=\"wp-image-31136\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template-1024x572.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template-300x168.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template-768x429.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template-940x525.png 940w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-marketing-plan-template.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>(<a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Using Google Slides for a marketing project plan is useful because, like anything on Drive, it\u2019s cloud-based so your team will be able to work from and update the same document. It\u2019s more flexible than a Word document, and designed to be presented, which can be great when showing your plan to stakeholders.<\/p>\n\n\n\n<p>However, you run into the same issues with integration with other systems here, particularly scheduling tools. For a social media marketing plan, this can be especially problematic, as the tasks you\u2019re handling are probably time-sensitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Email marketing plan template<\/h2>\n\n\n\n<p>Email marketing strategies involve a lot of data, particularly as you get more and more specialized, for instance with drip marketing.<\/p>\n\n\n\n<p>To deliver a really great email marketing plan, you\u2019ll need to have a system in place for forecasting and calculating KPIs like deliverability, open rate, and click-through rate.&nbsp;<\/p>\n\n\n\n<p>That\u2019s a lot of math you don\u2019t want to be doing in your head.<\/p>\n\n\n\n<p>This is where an Excel marketing project plan template can come in handy. Not only can you input the qualitative stuff\u2014your subject lines, your links, the names of the lists you\u2019ll be using\u2014but you can input the quantitative stuff and have the computer work it out for you.<\/p>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/offers.hubspot.com\/email-marketing-planning-template\" target=\"_blank\" rel=\"noreferrer noopener\">template from HubSpot<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template-1024x494.png\" alt=\"Email marketing plan template by HubSpot\" class=\"wp-image-31138\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template-1024x494.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template-300x145.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template-768x371.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template-940x454.png 940w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/email-marketing-plan-template.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>(<a href=\"https:\/\/offers.hubspot.com\/email-marketing-planning-template\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p>All this data in one place will streamline your workflow.<\/p>\n\n\n\n<p><strong>There\u2019s a drawback with Excel, though\u2014it\u2019s even more rigid than Word when it comes to formatting, and again, cannot be integrated into existing systems.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Marketing project plan template For SMBs<\/h2>\n\n\n\n<p>If you\u2019re a small business or medium-sized business, you will likely be working with fewer resources than marketing teams at big firms.<\/p>\n\n\n\n<p>Everyone on your team is probably juggling many responsibilities outside of this project, and you don\u2019t want them to have to fight through a load of bells and whistles to get to the heart of your marketing document.<\/p>\n\n\n\n<p>This Microsoft Word-based <a href=\"https:\/\/www.business.com\/articles\/sample-marketing-plan-outline-and-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing project plan template for SMBs<\/a> can help.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"700\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/smb-marketing-plan-template.png\" alt=\"Marketing plan template for SMBs\" class=\"wp-image-31140\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/smb-marketing-plan-template.png 602w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/smb-marketing-plan-template-258x300.png 258w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption>(<a href=\"https:\/\/www.business.com\/articles\/sample-marketing-plan-outline-and-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p>We like this template because it\u2019s simple but with enough detail for you to break down key elements like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Resource planning (particularly when it comes to team planning!)<\/li><li>Performance benchmarks<\/li><li>Marketing budget and expenses<\/li><\/ul>\n\n\n\n<p>Those are the pros. The cons are that it\u2019s not very interesting to look at\u2014and that\u2019s not just us being shallow here!&nbsp;<\/p>\n\n\n\n<p><strong>While marketing project plan templates in Word are generally neat and easily searchable, it can be easy to miss key information when you\u2019re scanning through.<\/strong><\/p>\n\n\n\n<p>This could have some nasty implications, for example, a team member missing a place where their name is flagged for actions!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Marketing strategy template<\/h2>\n\n\n\n<p>If you look up synonyms for \u201cplan\u201d in a dictionary, you\u2019ll probably see the word \u201cstrategy\u201d in there, but when it comes to project management, they mean slightly different things.<\/p>\n\n\n\n<p>A plan is, well, any of the examples we\u2019ve already given. In a plan, you lay out what you\u2019re going to do and how you\u2019ll do it. It\u2019s specific and actionable.<\/p>\n\n\n\n<p><strong>A strategy is the higher-level thinking that guides that plan, and which might precede it if you\u2019re presenting your plan to a superior.<\/strong><\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.aha.io\/roadmapping\/guide\/marketing-templates\/strategy-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Excel template from Aha<\/a> gives you an idea of what we mean, as it gives you a space to do a SWOT analysis and an examination of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Strengths<\/li><li>Weaknesses<\/li><li>Opportunities<\/li><li>Threats<\/li><\/ul>\n\n\n\n<p>This is a key element of marketing strategy that will help you create a more detailed plan.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-1024x584.png\" alt=\"SWOT (Strength, Weakness, Opportunities, Threats) analysis template\" class=\"wp-image-31141\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-1024x584.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-300x171.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-768x438.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-700x400.png 700w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-350x200.png 350w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template-940x536.png 940w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/swot-analysis-template.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>(<a href=\"https:\/\/www.aha.io\/roadmapping\/guide\/marketing-templates\/strategy-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">6. Startup marketing strategy template<\/h2>\n\n\n\n<p>That last marketing project plan template is great for your general strategy needs. But if you\u2019re starting a new business, you might be looking for something a bit more specific.<\/p>\n\n\n\n<p><strong>After all, when you\u2019re building a business from scratch, it\u2019s essential that you can communicate your value, both to customers and investors, and there\u2019s not much room for error. Poor marketing is one of <\/strong><a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the main reasons that startups fail<\/strong><\/a><strong>, and you do not want that to be you.<\/strong><\/p>\n\n\n\n<p>This PDF <a href=\"https:\/\/www.startupcorestrengths.com\/startup-marketing-strategy-template\" target=\"_blank\" rel=\"noreferrer noopener\">startup marketing strategy template<\/a> is a good place to start. It\u2019s a part-marketing plan, part-worksheet, helping you flesh out your ideas and present them to stakeholders. It includes sections like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Defining your customer (target market) and their problem<\/li><li>Scoring your ideas and identifying what\u2019s worked for you in the past<\/li><li>Designing experiments and identifying your big ideas<\/li><li>Drafting your strategy pitch for investors<\/li><li>Your documentation plan<\/li><li>And more<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"637\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/startup-marketing-strategy-template.png\" alt=\"Startup marketing strategy template\" class=\"wp-image-31142\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/startup-marketing-strategy-template.png 615w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/startup-marketing-strategy-template-290x300.png 290w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><figcaption>(<a href=\"https:\/\/www.startupcorestrengths.com\/startup-marketing-strategy-template\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"simpletoc-hidden wp-block-heading\">Pros and cons of marketing plan templates<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Template Type<\/strong><\/th><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Microsoft Word<\/td><td><ul><li>Easy to use and navigate as most people are familiar with the software<\/li><\/ul><\/td><td><ul><li>Rigid formatting<\/li><li>Difficult to present: Prone to user error and not everyone working from the same version of the document<\/li><li>Not integrated with other systems, e.g., scheduling tools<\/li><\/ul><\/td><\/tr><tr><td>Microsoft Excel<\/td><td><ul><li>Can organize large amounts of quantitative data<\/li><li>Can calculate figures for you instantly<\/li><li>Good for email marketing plans, ad planning, and budgeting<\/li><\/ul><\/td><td><ul><li>Not good to present to a team<\/li><li>Not well-suited to qualitative data<\/li><li>Prone to user error<\/li><li>Not integrated with other systems<\/li><\/ul><\/td><\/tr><tr><td>Microsoft Powerpoint or Google Slides<\/td><td><ul><li>Visually interesting, good to present to a team<\/li><li>More flexible than Word or Excel<\/li><\/ul><\/td><td><ul><li>Not integrated with other systems<\/li><\/ul><\/td><\/tr><tr><td>A cloud-based planning tool<\/td><td><ul><li>Your team is all working from the same dashboard<\/li><li>Improves team collaboration<\/li><li>Flexible<\/li><li>Often able to integrate with other systems such as <a href=\"https:\/\/toggl.com\/blog\/best-planner-apps\">planner apps<\/a><\/li><li>Not only presents the plan but also tracks progress<\/li><\/ul><\/td><td><ul><li>Not a presentation toolMay take time for the team to familiarize themselves<\/li><\/ul><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"simpletoc-hidden wp-block-heading\">Kick-start your campaigns with marketing project plan templates<\/h2>\n\n\n\n<p>These marketing project plan templates can help you create a plan faster and with less stress. They cover different marketing channels so you can zero in on what you need.<\/p>\n\n\n\n<p><strong>Instead of starting from scratch to figure out what you need and where it should go, you can start putting your plans onto the page or a smart <a href=\"https:\/\/toggl.com\/blog\/project-planning-tools\">project planning tool<\/a>, which will help with task automation \u2013 and, if you choose the right tool, you can even start putting them into action straight away.<\/strong><\/p>\n\n\n\n<p>Sound good? Then get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.<\/p>\n","protected":false},"author":607,"featured_media":31145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[851],"tags":[],"class_list":["post-31125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Marketing Project Plan Templates For Your Next Campaign<\/title>\n<meta name=\"description\" content=\"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Marketing Project Plan Templates For Your Next Campaign\" \/>\n<meta property=\"og:description\" content=\"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\" \/>\n<meta property=\"og:site_name\" content=\"Toggl Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Toggl\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T10:39:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-15T07:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jitesh Patil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@toggl\" \/>\n<meta name=\"twitter:site\" content=\"@toggl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toggl Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#article\",\"isPartOf\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\"},\"author\":{\"name\":\"Jitesh Patil\",\"@id\":\"https:\/\/toggl.com\/blog\/#\/schema\/person\/1f14ae0cadc59db374eaaf4c8de016e6\"},\"headline\":\"6 Marketing Project Plan Templates For Your Next Campaign\",\"datePublished\":\"2022-08-12T10:39:04+00:00\",\"dateModified\":\"2024-06-15T07:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\"},\"wordCount\":1603,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/toggl.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png\",\"articleSection\":[\"Project Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\",\"url\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\",\"name\":\"6 Marketing Project Plan Templates For Your Next Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/toggl.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage\"},\"image\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png\",\"datePublished\":\"2022-08-12T10:39:04+00:00\",\"dateModified\":\"2024-06-15T07:41:37+00:00\",\"description\":\"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage\",\"url\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png\",\"contentUrl\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png\",\"width\":2560,\"height\":1537,\"caption\":\"Marketing Project Plan Templates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/toggl.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Marketing Project Plan Templates For Your Next Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toggl.com\/blog\/#website\",\"url\":\"https:\/\/toggl.com\/blog\/\",\"name\":\"Toggl Blog\",\"description\":\"Everything works much better with Toggl\",\"publisher\":{\"@id\":\"https:\/\/toggl.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toggl.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/toggl.com\/blog\/#organization\",\"name\":\"Toggl\",\"url\":\"https:\/\/toggl.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toggl.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/10\/toggl-logo.png\",\"contentUrl\":\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/10\/toggl-logo.png\",\"width\":814,\"height\":814,\"caption\":\"Toggl\"},\"image\":{\"@id\":\"https:\/\/toggl.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Toggl\/\",\"https:\/\/x.com\/toggl\",\"https:\/\/www.instagram.com\/usetoggl\/\",\"https:\/\/www.linkedin.com\/company\/toggl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/toggl.com\/blog\/#\/schema\/person\/1f14ae0cadc59db374eaaf4c8de016e6\",\"name\":\"Jitesh Patil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g\",\"caption\":\"Jitesh Patil\"},\"description\":\"Jitesh is an SEO and content specialist. He manages content projects at Toggl and loves sharing actionable tips to deliver projects profitably.\",\"sameAs\":[\"https:\/\/toggl.com\",\"https:\/\/www.linkedin.com\/in\/jiteshpatil\/\"],\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Marketing Project Plan Templates For Your Next Campaign","description":"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates","og_locale":"en_US","og_type":"article","og_title":"6 Marketing Project Plan Templates For Your Next Campaign","og_description":"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.","og_url":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates","og_site_name":"Toggl Blog","article_publisher":"https:\/\/www.facebook.com\/Toggl\/","article_published_time":"2022-08-12T10:39:04+00:00","article_modified_time":"2024-06-15T07:41:37+00:00","og_image":[{"width":2560,"height":1537,"url":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png","type":"image\/png"}],"author":"Jitesh Patil","twitter_card":"summary_large_image","twitter_creator":"@toggl","twitter_site":"@toggl","twitter_misc":{"Written by":"Toggl Team","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#article","isPartOf":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates"},"author":{"name":"Jitesh Patil","@id":"https:\/\/toggl.com\/blog\/#\/schema\/person\/1f14ae0cadc59db374eaaf4c8de016e6"},"headline":"6 Marketing Project Plan Templates For Your Next Campaign","datePublished":"2022-08-12T10:39:04+00:00","dateModified":"2024-06-15T07:41:37+00:00","mainEntityOfPage":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates"},"wordCount":1603,"commentCount":0,"publisher":{"@id":"https:\/\/toggl.com\/blog\/#organization"},"image":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage"},"thumbnailUrl":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png","articleSection":["Project Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates","url":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates","name":"6 Marketing Project Plan Templates For Your Next Campaign","isPartOf":{"@id":"https:\/\/toggl.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage"},"image":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage"},"thumbnailUrl":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png","datePublished":"2022-08-12T10:39:04+00:00","dateModified":"2024-06-15T07:41:37+00:00","description":"Looking for marketing project plan templates to kick-start your next campaign? Check out these six templates for MS Word, Excel, and more.","breadcrumb":{"@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toggl.com\/blog\/marketing-project-plan-templates"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#primaryimage","url":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png","contentUrl":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/08\/marketing-project-plan-templates.png","width":2560,"height":1537,"caption":"Marketing Project Plan Templates"},{"@type":"BreadcrumbList","@id":"https:\/\/toggl.com\/blog\/marketing-project-plan-templates#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/toggl.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Marketing Project Plan Templates For Your Next Campaign"}]},{"@type":"WebSite","@id":"https:\/\/toggl.com\/blog\/#website","url":"https:\/\/toggl.com\/blog\/","name":"Toggl Blog","description":"Everything works much better with Toggl","publisher":{"@id":"https:\/\/toggl.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toggl.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/toggl.com\/blog\/#organization","name":"Toggl","url":"https:\/\/toggl.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toggl.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/10\/toggl-logo.png","contentUrl":"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2022\/10\/toggl-logo.png","width":814,"height":814,"caption":"Toggl"},"image":{"@id":"https:\/\/toggl.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Toggl\/","https:\/\/x.com\/toggl","https:\/\/www.instagram.com\/usetoggl\/","https:\/\/www.linkedin.com\/company\/toggl"]},{"@type":"Person","@id":"https:\/\/toggl.com\/blog\/#\/schema\/person\/1f14ae0cadc59db374eaaf4c8de016e6","name":"Jitesh Patil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18c6b101c496f4ed723c0e9716f9344068d223a5ae60030e45f79cfc521e7477?s=96&d=mm&r=g","caption":"Jitesh Patil"},"description":"Jitesh is an SEO and content specialist. He manages content projects at Toggl and loves sharing actionable tips to deliver projects profitably.","sameAs":["https:\/\/toggl.com","https:\/\/www.linkedin.com\/in\/jiteshpatil\/"],"url":""}]}},"_links":{"self":[{"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/posts\/31125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/users\/607"}],"replies":[{"embeddable":true,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/comments?post=31125"}],"version-history":[{"count":18,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/posts\/31125\/revisions"}],"predecessor-version":[{"id":31554,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/posts\/31125\/revisions\/31554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/media\/31145"}],"wp:attachment":[{"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/media?parent=31125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/categories?post=31125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toggl.com\/blog\/wp-json\/wp\/v2\/tags?post=31125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}