{"id":43686,"date":"2024-08-04T16:40:59","date_gmt":"2024-08-04T16:40:59","guid":{"rendered":"https:\/\/toggl.com\/blog\/?p=43686"},"modified":"2026-01-27T11:17:07","modified_gmt":"2026-01-27T11:17:07","slug":"job-description-examples","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/job-description-examples","title":{"rendered":"How to Write a Good Job Description + 15 Examples for Inspiration"},"content":{"rendered":"\n<p>Want to grab the attention of the <em>best<\/em> candidates? Attracting top candidates (and convincing them to apply for your open positions) starts with <strong>accurate, creative job descriptions<\/strong>.<\/p>\n\n\n\n<p>Just ask the more than half<strong>\u00a0<\/strong>of job seekers who say the quality of a job description influences their decision to apply. Or think about the potential candidates who spend just <a href=\"https:\/\/insightglobal.com\/blog\/job-description-statistics-to-keep-in-mind-for-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">49.7 seconds<\/a> skimming a job description before deciding whether it&#8217;s a good match.<\/p>\n\n\n\n<p>An effective job description is a big part of what attracts the <strong>right candidates<\/strong> to your business these days, as it provides them with what they want to know and paints a picture of the day-to-day experience in the role and your organization.<\/p>\n\n\n\n<p>If you think your job description templates and ads could use some TLC, take a look at these <strong>creative job description examples<\/strong> to set you on the right track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR \u2014 Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you <strong>write a good job description<\/strong>? Let candidates know what you expect from them, such as their skills and responsibilities, and what they&#8217;ll receive in return, such as the salary range and other benefits.<\/li>\n\n\n\n<li>What do they want to <strong>know <em>before <\/em>applying<\/strong>? They&#8217;ll look for info on your company culture, work flexibility, <span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">and <\/span>leadership, for instance.<\/li>\n\n\n\n<li>Reviewing great <strong>job description examples <\/strong>can help you craft more compelling posts that are short and simple and speak to candidates directly to boost their chances of applying.<\/li>\n\n\n\n<li>Once you&#8217;ve got qualified candidates hooked, <strong>assess their true skills<\/strong> and capabilities with skills tests. And quickly pick out the best-fit candidates for the role.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to write a great job description<\/h2>\n\n\n\n<p>Filling any open role usually starts with creating a job description and sharing it with potential candidates via a <a href=\"https:\/\/toggl.com\/blog\/make-job-ad-that-attracts-candidates\" target=\"_blank\" rel=\"noopener noreferrer\">job posting<\/a>. Depending on the role and how urgent the need to fill it is, hiring teams might find a creative job description online to copy, paste, and post.<\/p>\n\n\n\n<p>However, most <strong>good job description examples<\/strong> we see are personalized to each role and company. They outline what skills, experience, and qualifications you&#8217;re looking for, the duties the successful candidate will be responsible for, and other core components like the role&#8217;s salary and benefits.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"flex items-center text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\n                    <img decoding=\"async\" class=\"!w-6 !h-6 !object-contain mr-2\" src=\"https:\/\/toggl.com\/blog\/wp-content\/themes\/toggl-mjtweaver\/img\/brain.png\" alt=\"Top tips to enlarge those brains\" aria-label=\"Top tips to enlarge those brains\" width=\"24\" height=\"24\" loading=\"lazy\">    \n                    <span>Top tip:<\/span>\n                <\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><p>A <strong>great job description<\/strong> grabs the attention of qualified candidates to the degree that matches what the applicant is looking for.<\/p>\n<p>To increase your application rate and quality, aim for <strong>clear, scannable job descriptions<\/strong> that share a basic understanding of what candidates want to know.<\/p>\n<p>For instance, <strong>including the salary<\/strong> today for most roles is a must, and listing the benefits and perks can help you attract higher quality candidates who know what they deserve out of a role.<\/p>\n<\/div>\n        <\/div>\n    \n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Good<\/strong><\/td><td><strong>Better<\/strong><\/td><td><strong>Great<\/strong><\/td><\/tr><tr><td>Brief summary of the role<\/td><td>A clear and concise overview of the role<\/td><td>Clear and concise overview of the role, including a detailed summary<\/td><\/tr><tr><td>Lists most responsibilities<\/td><td>Lists all the main responsibilities<\/td><td>Includes information about the company and its mission, including its diversity and inclusivity statement<\/td><\/tr><tr><td>Includes the required qualifications<\/td><td>Includes required as well as desired experience and qualifications<\/td><td>Details all the main responsibilities, as well as travel and office requirements<\/td><\/tr><tr><td><\/td><td>Some information about the salary and benefits package<\/td><td>Includes required as well as desired experience and qualifications<\/td><\/tr><tr><td><\/td><td><\/td><td>Includes relevant links to social media, careers page, and careers help<\/td><\/tr><tr><td><\/td><td><\/td><td>Information on how to apply and the application process<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">The most effective job descriptions make it clear what the company wants and what&#8217;s in it for the successful applicant.<\/figcaption><\/figure>\n\n\n\n<p>While publishing creative job descriptions is nice, what&#8217;s most important is that your message connects with more candidates who are a good match. Plus, a more targeted job description could also help<strong> streamline your <a href=\"https:\/\/toggl.com\/blog\/recruiting-funnel\" target=\"_blank\" rel=\"noopener noreferrer\">recruitment funnel<\/a>, <\/strong>as fewer unqualified applicants enter the funnel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A well-crafted job description opens the door for a successful hiring process. Once you\u2019ve piqued candidates\u2019 interest with your job ad, showcase your company culture with an attractive careers page and screen candidates with a quick and effective application form.<\/p>\n<cite><a href=\"https:\/\/resources.workable.com\/tutorial\/how-to-write-a-good-job-description\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/cite><\/blockquote>\n\n\n        <div class=\"mb-8\">\n            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">Further Reading:<\/span>\n            <div class=\"border-t-[3px] border-b border-yellow-100 py-4 pb-2 lg:grid lg:gap-8 lg:grid-cols-2\">\n                                    <div class=\"mb-4 lg:mb-2\">\n                        <a class=\"flex items-center hover:italic hover:text-dark-purple-80\" href=\"\" title=\"\" aria-label=\"\">\n                            <img decoding=\"async\" loading=\"lazy\" class=\"rounded-full w-14 h-14 mr-4 object-cover\" src=\"\" alt=\"\" width=\"56\" height=\"56\">\n                            <span class=\"font-semibold font-heading leading-snug\"><\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"mb-4 lg:mb-2\">\n                        <a class=\"flex items-center hover:italic hover:text-dark-purple-80\" href=\"\" title=\"\" aria-label=\"\">\n                            <img decoding=\"async\" loading=\"lazy\" class=\"rounded-full w-14 h-14 mr-4 object-cover\" src=\"\" alt=\"\" width=\"56\" height=\"56\">\n                            <span class=\"font-semibold font-heading leading-snug\"><\/span>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">What do candidates really want to know before applying?<\/h3>\n\n\n\n<p>Your job description needs to <strong>get to the point<\/strong> if you want to make a connection with applicants. While candidates search for different things in a role, there are a few common elements most want to know <em>before<\/em> they apply for a job, such as key responsibilities and working options.<\/p>\n\n\n\n<p>They&#8217;ll search for info to support their job choices, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive salary<\/strong>: Does your business actually offer a competitive salary, or are you just saying that in your job posting? If you do, state it clearly. According to SHRM,&nbsp;<a href=\"https:\/\/www.shrm.org\/topics-tools\/news\/benefits-compensation\/want-to-attract-job-seekers-make-sure-to-post-salary\" target=\"_blank\" rel=\"noreferrer noopener\">4 out of 5 job seekers<\/a> think salary is the most important aspect of a job posting, followed by the benefits package.<\/li>\n\n\n\n<li><strong>Company culture and values<\/strong>: Do your company&#8217;s values and culture match theirs? Does your company <em>live <\/em>its culture, or is it just a list of values printed on an office poster?<\/li>\n\n\n\n<li><strong>Career growth and development opportunities<\/strong>: They want to know they&#8217;ll be able to expand their knowledge and skills in a new position. According to Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/tracybrower\/2022\/08\/28\/what-the-generations-want-from-work-new-data-offers-surprises\/?sh=3ee0d28e3f32\" target=\"_blank\" rel=\"noopener noreferrer\">46% of Millennials and 42% of Gen X<\/a> rate growth opportunities as the second most important element of their work.<\/li>\n\n\n\n<li><strong>Diversity<\/strong>: Candidates may be looking for diversity in the form of gender, age, or ethnicity, for instance. According to a BetterUp study, <a href=\"https:\/\/www.betterup.com\/blog\/what-diversity-really-means-and-why-its-crucial-in-the-workplace\" target=\"_blank\" rel=\"noreferrer noopener\">76% of job seekers<\/a> rate diversity as a very important factor when applying for jobs.<\/li>\n\n\n\n<li><strong>Flexibility: <\/strong>Offering flexible work options such as remote and hybrid working is essential today. In fact, <a href=\"https:\/\/gitnux.org\/flexible-work-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of employees<\/a> these days consider the availability of flexible work arrangements when evaluating job offers.<\/li>\n\n\n\n<li><strong>Purpose: <\/strong>What role does your company play in society? Does your purpose come across clearly? Or is it just talk and no real action?<\/li>\n\n\n\n<li><strong>Good leadership<\/strong>: Candidates often search review sites like Glassdoor for CEO reviews. They want to know whether your company has ethical leadership.<\/li>\n\n\n\n<li><strong>Mental health support<\/strong>: The <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/mental-health-at-work\" target=\"_blank\" rel=\"noopener noreferrer\">World Health Organization (WHO) reports<\/a> that &#8220;an estimated 12 billion working days are lost every year to depression and anxiety at a cost of $1 trillion per year in lost productivity.&#8221; With that in mind, it&#8217;s clear why candidates want to know your company cares about their mental well-being.<\/li>\n<\/ul>\n\n\n\n<p><em>\ud83d\udca1 Learn more about the importance of mental health at work in this <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/mental-health-at-work\" target=\"_blank\" rel=\"noreferrer noopener\">WHO fact sheet<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common job description mistakes to avoid<\/h2>\n\n\n\n<p>Part of writing a great job description is <strong>knowing what <em>not<\/em> to do<\/strong> so you don&#8217;t lose good candidates before they even apply. Here are a few things companies writing the best job descriptions avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not disclosing the salary for the role<\/li>\n\n\n\n<li>Creating a super long job description with no bullet points<\/li>\n\n\n\n<li>Being vague on the job&#8217;s responsibilities<\/li>\n\n\n\n<li>Being too rigid in your <a href=\"https:\/\/toggl.com\/blog\/job-requirements\" target=\"_blank\" rel=\"noopener noreferrer\">job requirements<\/a> section with the required skills, experience, or qualifications<\/li>\n\n\n\n<li>Not checking or correcting any spelling or grammatical errors<\/li>\n<\/ul>\n\n\n\n<p>Luckily, the best way to learn <strong>how to write a killer job description<\/strong> is through examples. And we&#8217;ve got plenty of those for you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15 creative job description examples<\/h2>\n\n\n\n<p>These impactful and <strong>creative description examples<\/strong> from companies like OpenAI, Tesla, and Nike should help you get a feel for what candidates are actually looking for when scanning job boards these days. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Keep it simple<\/h3>\n\n\n\n<p>Go easy on the jargon, buzzwords, and meaningless words \u2014 they&#8217;ve got no place in your job titles and descriptions. If the language is straightforward, you&#8217;ll avoid causing candidates confusion or frustration. Ideally, do a check over your copy for these kinds of words and remove them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Keep it <\/span>short<\/h3>\n\n\n\n<p>No essays or novels, please. Nobody is going to read <em>all <\/em>of that text. If you&#8217;re not using <strong>bullet points <\/strong>and writing very long descriptions instead, candidates will lose interest and close your job post. They&#8217;re probably browsing through stacks of other job boards and ads, so make sure yours is <strong>scannable<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Get <\/span>straight to the point<\/h3>\n\n\n\n<p>Don&#8217;t bury the lead \u2014 grab their attention in the <strong>first few sentences. <\/strong>That way, you can stop the &#8216;scroll&#8217; and engage them so they read to the end of your job description and hopefully click Apply. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Speak to your candidates <\/span>directly<\/h3>\n\n\n\n<p>Communicate in a direct and conversational way<strong> <\/strong>by using the word &#8216;you&#8217; instead of &#8216;the preferred candidate.&#8217; That way, you <strong>make the job description feel more personal<\/strong>, and the candidate feels more valued. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Share &#8220;internal&#8221; info about teams and projects<\/h3>\n\n\n\n<p>Offer some insight into the bigger picture. For instance, explain the goals of the team they&#8217;ll be joining and their current projects. For a technical role in particular, this could pique the interest of the right candidate and increase their likelihood of applying. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Share your <\/span>purpose <span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">and company mission<\/span><\/h3>\n\n\n\n<p>Many of today&#8217;s job seekers are looking for a <strong>job with a purpose<\/strong>. Companies that communicate their vision, mission, or purpose in a clear, inspirational way in their job description connect with candidates&#8217; aspirations. As a result, they will likely be around for a longer stint than those just in it for the paycheck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Provide clear expectations<\/h3>\n\n\n\n<p>If you let applicants know exactly what&#8217;ll be expected from them in the job requirements section of your job posting, you&#8217;ll <strong>avoid misaligned expectations<\/strong> and reduce the number of &#8216;chance takers&#8217; hopefully, too! You could include specifics on the required education level, preferred qualifications, work experience, or any necessary accreditations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. A user-friendly layout<\/h3>\n\n\n\n<p>Avoid chasing prospective applicants away with a job description layout, structure, or format that isn&#8217;t user-friendly. They shouldn&#8217;t have to scroll through endless text, struggle to find the Apply button or get lost in various embedded pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Tech-enabled convenience<\/h3>\n\n\n\n<p>Similar to ensuring a user-friendly experience for applicants, using the <strong>latest technology<\/strong> to simplify the application process can also help your job post conversions! Innovative companies include <strong>career chatbots<\/strong>, for instance, to collect basic applicant data answer simple questions about roles, and direct applicants to the next steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Convey your company culture<\/h3>\n\n\n\n<p>Great job descriptions give prospective employees a taste of the <strong>company culture<\/strong>. The more they understand what makes the company &#8216;tick&#8217;, the more likely they&#8217;ll be able to better assess whether they&#8217;re a fit for your organization or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. A glimpse into their day-to-day duties<\/h3>\n\n\n\n<p>Companies that paint a picture of the actual day-to-day duties of a role help applicants make a more <strong>informed choice<\/strong> on whether the job is a good match for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Salary and benefits<\/h3>\n\n\n\n<p>It&#8217;s important to spell out the <strong>salary and benefits <\/strong>for candidates. No matter the job title or level of seniority, candidates will always want to know &#8216;what&#8217;s in it for them&#8217; when they learn more about a role and your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Stand out from the crowd<\/h3>\n\n\n\n<p>With people scanning multiple job posts in a few minutes, you need a way for your job posting to <strong>stand out<\/strong>. If not, it&#8217;ll surely get lost in the &#8216;scroll.&#8217;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Respect local traditions and culture<\/h3>\n\n\n\n<p>Showing your company respects the local culture and traditions can also help you stand out as a good option for job seekers. Communicating these company values may also open up the recruiting funnel to more <a href=\"https:\/\/toggl.com\/blog\/diversity-inclusion-in-recruitment\" target=\"_blank\" rel=\"noreferrer noopener\">diverse and inclusive talent<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Include a call to action<\/h3>\n\n\n\n<p>Don&#8217;t forget the final touch, perhaps the most important part if you&#8217;re truly interested in enticing candidates to apply \u2014 the essential <strong>call to action <\/strong>or <strong>apply button<\/strong>! It needs to be clearly visible, people. If you&#8217;re going to send someone hunting for that button, you&#8217;re gonna lose them and possibly even harm your brand with the frustrating UX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bonus tip&#8230;<\/h3>\n\n\n\n<p>While the creative job description examples above show that these companies are thinking about candidates, here is an example that takes a <strong><a href=\"https:\/\/toggl.com\/blog\/candidate-experience\" target=\"_blank\" rel=\"noreferrer noopener\">candidate-centric approach<\/a> <\/strong>to a new level.<\/p>\n\n\n\n<p>The Canva careers page, in general, operates exactly like their product does. In other words, they&#8217;re living their product right from the start of their hiring process! A <a href=\"https:\/\/toggl.com\/blog\/recruitment-campaign-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">creative recruitment<\/a> approach for a creative product is a brilliant way to stand out!<\/p>\n\n\n\n<p>You&#8217;ll have to <a href=\"https:\/\/www.lifeatcanva.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">play around with their careers page<\/a> yourself, as an image doesn&#8217;t do it justice!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to grab the attention of the best candidates? Attracting top candidates (and convincing them to apply for your open positions) starts with accurate, creative&#8230;<\/p>\n","protected":false},"author":624,"featured_media":43687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[846],"tags":[],"class_list":["post-43686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talent-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Good Job Description + 15 Examples for Inspiration<\/title>\n<meta name=\"description\" content=\"Need to write a job description, but the inspiration just isn&#039;t there? 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