{"id":53392,"date":"2024-07-17T12:16:24","date_gmt":"2024-07-17T12:16:24","guid":{"rendered":"https:\/\/toggl.com\/blog\/?p=53392"},"modified":"2024-07-22T11:16:07","modified_gmt":"2024-07-22T11:16:07","slug":"how-this-operations-manager-uses-time-tracking-to-increase-efficiency","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/how-this-operations-manager-uses-time-tracking-to-increase-efficiency","title":{"rendered":"How This Operations Manager Uses Time Tracking To Increase Efficiency"},"content":{"rendered":"\n
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Hannah McClenaghan discusses how time tracking data improves Talk Shop Media’s operational efficiency and profitability while helping her make better strategic decisions for clients.\n<\/p>\n\"Profile\n<\/div>\n\n\n\n

Look up what an agency operations manager does, and you will probably find something like: we find ways to optimize systems and processes to make our team\u2019s life easier and more efficient. <\/p>\n\n\n\n

It sounds simple on paper. It\u2019s not<\/em> so simple in practice. <\/p>\n\n\n\n

Our agency, Talk Shop Media<\/a>, isn’t the first to wrestle with how to make operations more efficient while increasing profitability and<\/em> keeping our team\u2019s workload manageable.\u00a0<\/p>\n\n\n\n

We\u2019ve found the solution is right in front of us \u2014 data \ud83d\udcca<\/p>\n\n\n\n

Here\u2019s my advice for operations managers on how data can become your golden goose and improve every corner of your agency. <\/p>\n\n\n\n

The search for a new way to understand work output<\/strong><\/h2>\n\n\n\n

The thing about running an agency is that knowing where your team’s time goes isn’t a nice-to-have data point \u2014 it’s a must. However, Toggl\u2019s Agency Time Tracking Benchmarks Report 2023<\/a> found that as an agency’s size increases, the number of tracked hours actually decreases. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

There\u2019s a big problem with this. <\/p>\n\n\n\n

Without this data, there is no way to understand the health of your client accounts or the revenue each project is generating. <\/p>\n\n\n\n

As an agency, we’ve tried many different ways to understand internal efficiency. For over a decade, we’ve tracked time by logging the hours spent on client work at the end of the week. But, this system relied on an archaic process:<\/p>\n\n\n\n