{"id":6203,"date":"2018-11-01T07:00:33","date_gmt":"2018-11-01T05:00:33","guid":{"rendered":"https:\/\/blog.teamweek.com\/?p=6203"},"modified":"2024-06-15T07:41:07","modified_gmt":"2024-06-15T07:41:07","slug":"brilliant-smart-goal-examples-for-managers","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/brilliant-smart-goal-examples-for-managers","title":{"rendered":"Brilliant SMART Goal Examples for Managers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Goal setting is a fundamental part of the project planning process. This has never changed, but thanks to advances in technology and the increasing complexity of most projects, you literally have to be SMARTer about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SMART is both an acronym and an industry buzzword at the moment. It stands for Specific, Measurable, Achievable, Realistic, and Timely, all criteria that managers need to strive for when they establish goals for their projects.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6326 size-full\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2018\/10\/TW-PINTREST-PIN-OCT-13.jpg\" alt=\"Does your team need SMART goals? These SMART goal examples will help you write your own goals more effectively, so your team can be more effective too. #smartgoals #goalsetting\" width=\"1200\" height=\"1800\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">A Closer Look at SMART goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These days, what differentiates a successful manager from an average one is their ability to create and set <\/span><a href=\"https:\/\/www.ahealthiermichigan.org\/2011\/01\/12\/how-to-get-smart-about-goal-setting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SMART goals<\/span><\/a><span style=\"font-weight: 400;\">. Let\u2019s take a closer look at what that means, along with some SMART goal examples for managers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Specific: <\/b><span style=\"font-weight: 400;\">When something is too vague, it lacks definition and becomes more difficult to understand and accomplish. It\u2019s also dangerously open to interpretation, which could cause individual team members to produce results that are nothing like you intended. A nonspecific goal might be: \u201cIncrease the magazine subscriber count\u201d while a specific goal would be \u201cSign up 50 new subscribers per day for the next three months.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Measurable: <\/b><span style=\"font-weight: 400;\">Once you\u2019ve defined a specific goal, it\u2019s time to decide how its success will be measured. Measurement doesn\u2019t have to be quantitative: it only has to clarify how you will know when you\u2019ve achieved the desired outcome. A goal that\u2019s difficult to measure might be \u201cReduce the length of time a customer has to wait on the tech support line.\u201d Reduce by how much? A measurable goal is \u201cReduce customer wait time to no more than three minutes.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Achievable: <\/b><span style=\"font-weight: 400;\">SMART goals must be achievable. This means that you know what the deliverables are and have been given a tentative completion date by the client or upper management. When discussions about <a class=\"wpil_keyword_link\" title=\"project requirements\" href=\"https:\/\/toggl.com\/blog\/requirements-gathering\" data-wpil-keyword-link=\"linked\">project requirements<\/a> are too vague, you and your team have nothing to work with. It&#8217;s important that to have goals that can actually be accomplished so that you&#8217;re not affecting team morale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Realistic: <\/b><span style=\"font-weight: 400;\">Goals must be practical, as unrealistic expectations can create overall frustration and cause a project to fail. When determining how realistic a goal is, think about constraints like resources, time, costs, and possible risks. If any task or milestone doesn\u2019t appear to be doable, it\u2019s time for a discussion with the client.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Timely<\/b><span style=\"font-weight: 400;\">: As the saying goes, goals without deadlines are only wishes. When a goal becomes time-bound, there\u2019s a sense of urgency that galvanizes the team to gather resources and deliver it on schedule. An open goal like \u201cWe need to sell all of our old stock to make room for the new shipment\u201d is less effective than \u201cHold a sidewalk sale all next week so that we move old stock before the new items come in.\u201d In the second instance, there is a clear target and well-defined time frame that sets the team up for <\/span><span style=\"font-weight: 400;\">success<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6206\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-1075756-unsplash-1.jpg\" alt=\"\" width=\"4000\" height=\"2670\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">SMART Goals in Action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve seen what attributes make a goal SMART, let\u2019s review some real-world examples of how the approach can be used to improve project results in different industries. Many of these steps can be converted into <\/span><a href=\"https:\/\/toggl.com\/blog\/project-milestones-examples\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">project milestones<\/span><\/a><span style=\"font-weight: 400;\"> in a project management tool such as <\/span><a href=\"https:\/\/toggl.com\/plan\/index\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Toggl Plan<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Example One: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">The management of a popular automotive brand has informed the marketing team that they want to attract more traffic to the company blog, so that consumers can learn more about the features and benefits of its vehicles. How can this directive be translated into a SMART goal? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Specific:<\/b><span style=\"font-weight: 400;\"> Increase traffic to the blog to 2,000 visitors a day<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Measurable:<\/b><span style=\"font-weight: 400;\"> The web team will monitor blog stats and provide the team with a report at the end of each day. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Achievable: <\/b><span style=\"font-weight: 400;\">Company dealerships have agreed to tell their new and existing customers about exciting new features planned for the blog. The company will also be sending out an e-newsletter to its subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Realistic:<\/b><span style=\"font-weight: 400;\"> The blog presently receives an average of 800 visits a day. By profiling new customers, providing answers to frequently asked questions, and occasionally running competitions for a free upgrade, increasing the count to 2,000 appears to be reasonable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Timely<\/b><span style=\"font-weight: 400;\">: Work will begin at the beginning of November, with the goal being 2,000 visitors a day at the end of January.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6205\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-1080859-unsplash-1.jpg\" alt=\"SMART goal examples for managers\" width=\"4000\" height=\"2667\" \/><\/p>\n<p><b>Example Two: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">The sales team for a popular electronics chain wants to increase its sales of the new XYZ tablet. To make this goal SMART, they would lay it out in the following way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Specific:<\/b><span style=\"font-weight: 400;\"> Sell 200 of the XYZ tablet at each store during the week before Christmas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Measurable:<\/b><span style=\"font-weight: 400;\"> Collect inventory information from the store manager to ensure sufficient quantities are in stock when the holiday rush begins. Have the manager submit sales totals at the end of each week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Achievable:<\/b><span style=\"font-weight: 400;\"> During the holidays, people tend to visit the company stores with the intention of spending money. With demo models available and a generous warranty, shoppers will feel safer making a purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Realistic:<\/b><span style=\"font-weight: 400;\"> The holiday season represents approximately 28% of the company\u2019s annual sales. Right now the stores are selling an average of 60 XYZ tablets per week, which is 30% of the 200-unit target. With sufficient marketing during the month leading up to Christmas, the goal may be attainable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Timely: <\/b><span style=\"font-weight: 400;\">In-store and online promotions will begin the week after Thanksgiving and carry on until December 24th.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6208\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-983726-unsplash-1.jpg\" alt=\"\" width=\"4000\" height=\"2667\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Taking SMART goals further<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Professor Robert S. Rubin of Saint Louis University wrote an <\/span><a href=\"https:\/\/www.mindtools.com\/pages\/article\/smart-goals.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">article about SMART goals<\/span><\/a><span style=\"font-weight: 400;\"> for The Society for Industrial and Organizational Psychology. He believed that the acronym should be updated to emphasize efficacy and feedback while others recommended expanding it to SMARTER to include <\/span><a href=\"https:\/\/www.thebalancesmb.com\/set-goals-evaluate-and-re-evaluate-often-1794351\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Evaluated and Reviewed.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see from these SMART goal examples, SMART is a strong and effective tool that lends you the focus, clarity, and motivation needed to create achievable project goals. It can also transform the way that you and your team work together to complete tasks, milestones, and deliverables. The result is a collaborative environment that challenges everyone and inspires them to work on projects that succeed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goal setting is a fundamental part of the project planning process. This has never changed, but thanks to advances in technology and the increasing complexity&#8230;<\/p>\n","protected":false},"author":590,"featured_media":6209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[848],"tags":[],"class_list":["post-6203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brilliant SMART Goal Examples for Managers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toggl.com\/blog\/brilliant-smart-goal-examples-for-managers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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