{"id":914,"date":"2025-03-19T17:37:32","date_gmt":"2025-03-19T17:37:32","guid":{"rendered":"http:\/\/staging.www.hundred5.com\/uncategorized\/creative-sourcing-strategies\/"},"modified":"2026-01-20T14:16:14","modified_gmt":"2026-01-20T14:16:14","slug":"creative-sourcing-strategies","status":"publish","type":"post","link":"https:\/\/toggl.com\/blog\/creative-sourcing-strategies","title":{"rendered":"23 Creative Sourcing Strategies to Attract Passive Candidates"},"content":{"rendered":"\n<p><a href=\"https:\/\/fortune.com\/2025\/01\/15\/labor-mismatch-hr-leaders-fewer-qualified-applicants-job-candidates-hiring\/\" target=\"_blank\"><u>64% of HR professionals<\/u><\/a> say it&#8217;s getting harder to find qualified talent. Our take? The right candidates are out there, but your recruitment strategies may attract the wrong profiles.<\/p>\n\n\n\n<p>Passive candidates are skilled professionals who aren\u2019t <em>actively<\/em> job hunting, but you can probably entice them with the right offer. They\u2019re usually well-established in their current roles, which makes them less likely to apply to your everyday job postings.<\/p>\n\n\n\n<p>To attract these top-tier candidates, you need to refine your sourcing techniques and get creative. Not sure where to start? Here are 23 creative sourcing strategies to land these qualified candidates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR \u2014 Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only half of the US population is extremely satisfied with their job, which means <strong>a lot of workers are open to new positions<\/strong>.<\/li>\n\n\n\n<li>Being visible on platforms like Tinder, TikTok, or YouTube can help you appeal to different generations of job seekers.<\/li>\n\n\n\n<li>Before getting creative, it\u2019s important to nail the basics of a good job posting \u2014 a clear description, salary range, and benefits.<\/li>\n<\/ul>\n\n\n        <div class=\"mb-8\">\n            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">Further Reading:<\/span>\n            <div class=\"border-t-[3px] border-b border-yellow-100 py-4 pb-2 lg:grid lg:gap-8 lg:grid-cols-2\">\n                                    <div class=\"mb-4 lg:mb-2\">\n                        <a class=\"flex items-center hover:italic hover:text-dark-purple-80\" href=\"\" title=\"\" aria-label=\"\">\n                            <img decoding=\"async\" loading=\"lazy\" class=\"rounded-full w-14 h-14 mr-4 object-cover\" src=\"\" alt=\"\" width=\"56\" height=\"56\">\n                            <span class=\"font-semibold font-heading leading-snug\"><\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"mb-4 lg:mb-2\">\n                        <a class=\"flex items-center hover:italic hover:text-dark-purple-80\" href=\"https:\/\/toggl.com\/blog\/recruitment-campaign-ideas\" title=\"12 Creative Recruitment Campaign Ideas to Inspire You\" aria-label=\"12 Creative Recruitment Campaign Ideas to Inspire You\">\n                            <img decoding=\"async\" loading=\"lazy\" class=\"rounded-full w-14 h-14 mr-4 object-cover\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/02\/Creative-Recruitment-Campaigns-112x67.png\" alt=\"12 Creative Recruitment Campaign Ideas to Inspire You\" width=\"56\" height=\"56\">\n                            <span class=\"font-semibold font-heading leading-snug\">12 Creative Recruitment Campaign Ideas to Inspire You<\/span>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\">Hold on, why focus on attracting passive candidates?<\/h2>\n\n\n\n<p>One of the most commonly asked questions when discussing<a href=\"https:\/\/toggl.com\/blog\/hire-passive-candidates\"> <u>passive candidate sourcing strategies<\/u><\/a> is, <strong><em>why even bother<\/em><\/strong>?<\/p>\n\n\n\n<p>Here\u2019s the deal: <a href=\"https:\/\/www.zippia.com\/advice\/recruitment-statistics\/\" target=\"_blank\"><u>73% of the global workforce<\/u><\/a> is passively looking for another job and would be open to a change in their work situation. If you focus solely on active candidates, you\u2019ll miss out on the majority of the global talent pool.<\/p>\n\n\n\n<p>Need some more persuasion?&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Passive candidates aren&#8217;t actively pursuing a new position, so they won&#8217;t be interviewing with anyone else. This means less competition for you when it&#8217;s time to extend a job offer.&nbsp;<\/li>\n\n\n\n<li>They&#8217;re also highly unlikely to<a href=\"https:\/\/toggl.com\/blog\/screening-process-for-hiring\"> <u>lie or exaggerate on their resumes<\/u><\/a> as they&#8217;re reasonably content with their job (for the most part) and aren&#8217;t desperate to find their next gig.<\/li>\n\n\n\n<li>And finally, when you target passive candidates, you can zone in on their specific skill sets. You know exactly who you\u2019re hiring and what they currently do in their position. So, you\u2019ll spend less time and resources on training.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">23 creative candidate sourcing strategies<\/h2>\n\n\n\n<p>There\u2019s a vast pool of excellent candidates for your next opening \u2014 you just have to know how to reach them. If your same old, same old sourcing techniques haven\u2019t been working, try these creative strategies out for size.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Find professional talent on LinkedIn with carousel posts<\/h3>\n\n\n\n<p>LinkedIn is still the best place to find professional candidates. But what&#8217;s the best way to <em>attract<\/em> candidates on the platform, rather than manually browsing through endless impressive LinkedIn profiles?<\/p>\n\n\n\n<p>Embrace your creative side and try <a href=\"https:\/\/www.linkedin.com\/pulse\/carousel-linkedin-post-tega-akperiojire-jg4kf\/\" target=\"_blank\"><u>carousel posts<\/u><\/a>. You\u2019ve seen them around LinkedIn: They\u2019re basically pages of a PDF that you can easily click through on a post. <strong>Create one that highlights the skills needed for a specific job<\/strong> or advice from current job holders.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/p>\n<li>Work together with your social media manager or designer to create a professional, eye-catching carousel post.<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li>Don\u2019t oversell your company \u2014 just focus on catching the attention of passive job seekers a la Semrush.<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">2. Use Facebook paid ads to source passive candidates<\/h3>\n\n\n\n<p>This may surprise some, but <a href=\"https:\/\/standout-cv.com\/stats\/social-media-recruitment-statistics#how-are-companies-recruiting-via-social-media\" target=\"_blank\"><u>39% of recruiters<\/u><\/a> use Facebook to seek out top talent. Why? Compared to LinkedIn, job boards, and other sourcing channels, <a href=\"https:\/\/toggl.com\/blog\/recruiting-on-facebook\"><u>sourcing candidates on Facebook<\/u><\/a> is often <strong>cheaper, faster<\/strong> and can reach more (passive) high-quality candidates. For example, you might catch the eye of a passive job seeker doom-scrolling Facebook during non-working hours.&nbsp;<\/p>\n\n\n\n<p>There are many ways to find candidates on Facebook. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source candidates manually using creative search queries.&nbsp;<\/li>\n\n\n\n<li>Create an appealing Facebook job post and share it with your followers.&nbsp;<\/li>\n\n\n\n<li>Boost your job posts to reach a wider audience.&nbsp;<\/li>\n\n\n\n<li>Share your job posts on Facebook groups and communities.&nbsp;<\/li>\n\n\n\n<li>Turn your job posts into an advertising campaign to specifically target the right kind of people (the most efficient tactic.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, software development company <a href=\"https:\/\/toggl.com\/hire\/customer-story\/mooncascade-makes-candidate-screening-faster\"><u>Mooncascade received close to 250 candidates in a few days<\/u><\/a> simply by advertising the post on Facebook and Linkedin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-1024x528.png\" alt=\"Mooncascade results\" class=\"wp-image-56713\" srcset=\"https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-1024x528.png 1024w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-300x155.png 300w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-768x396.png 768w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-746x385.png 746w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results-112x58.png 112w, https:\/\/toggl.com\/blog\/wp-content\/uploads\/2023\/05\/Mooncascade-results.png 1102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Use Facebook\u2019s detailed targeting options to reach specific demographics \u2014 like location, age, interests, and job titles.<\/li>\n<li>Give your ad campaign a clear call to action and include high-quality images or videos.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">3. Use podcasts to stand out<\/h3>\n\n\n\n<p>Getting on a relevant podcast gives you a chance to introduce potential candidates to your work culture and employee benefits in more detail.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.macslist.org\/podcasts\" target=\"_blank\"><u>Find Your Dream Job<\/u><\/a>, <a href=\"https:\/\/www.careercloud.com\/careercloud-radio\" target=\"_blank\"><u>Career Cloud<\/u><\/a>, and <a href=\"https:\/\/www.renatabernarde.com\/blog\" target=\"_blank\"><u>The Job Hunting Podcast<\/u><\/a> all focus on helping candidates land their next position. Reach out to shows like these to ask about sponsorships or if they can mention your organization. They already have a captivated audience of people hunting for their next position.&nbsp;<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><p>If you&#8217;re looking for a highly skilled new hire, consider sponsoring niche podcasts that have built an audience of experts in that field. For instance:<\/p>\n<ul>\n<li>Lenny\u2019s Podcast for product management and growth<\/li>\n<li>Revenue Vitals for marketing talent<\/li>\n<li>Data Skeptic for data science<\/li>\n<li>People Managing People for HR and management<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">4. Attract candidates with work culture videos on YouTube<\/h3>\n\n\n\n<p>What better recruiting strategy than to meet your target candidates where they\u2019re already hanging out online? For WizzAir, <a href=\"https:\/\/www.youtube.com\/watch?v=HTKHaFtKV_A\" target=\"_blank\"><u>that place was YouTube<\/u><\/a>. Under the umbrella campaign of #IamWIZZcrew, WizzAir used its YouTube channel to easily connect with anyone interested in pursuing a career at WizzAir. The employer posted details about the company\u2019s aviation careers, and tips on pilot and cabin crew recruitment.<\/p>\n\n\n\n<p>Potential applicants can also find thousands of pictures, posts, and tags on various social media channels created by many of the enthusiastic crew members showing their dedication to the company, passion for aviation, and WizzAir\u2019s company culture.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Spotlight your current employees in \u201cday in the life\u201d videos that give a behind-the-scenes look at a typical workday.<\/li>\n<li>Make sure these videos aren&#8217;t overly produced or scripted. They&#8217;ll resonate better with job seekers if they feel authentic.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">5. Use Tinder to attract millennials<\/h3>\n\n\n\n<p>Okay, before you close this tab, hear us out\u2026This one might sound too \u201cfar-fetched\u201d for most, but creative agency Fetch used Tinder to find an intern \u2014 with great results. In one day, they received 270 potential applicants (Tinder matches) from whom they asked for their best pick-up line. Next, they spent three weeks talking to \u200capplicants and narrowing the <u>talent pool<\/u> down to the five best candidates.<\/p>\n\n\n\n<p>Fetch explained the rationale behind its unusual recruitment choice:<\/p>\n\n\n\n<p>\u201cNew York City is a very crowded space, with every agency looking for top talent. We needed an intern, and we didn\u2019t just want to be another posting on one of the numerous job boards. So, we thought Tinder would be quite an innovative way of looking for an intern.\u201d<\/p>\n\n\n\n<p>If this piques your interest, why not try Bumble, OkCupid, eHarmony, Match, Kippo, or one of the other top-rated dating apps to engage candidates?<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Make it extremely clear in your bio that this is purely business (you don\u2019t want to lead anyone on)!<\/li>\n<li>Research the demographics of various dating apps to make a data-driven choice that best matches your work culture.<\/li>\n<li>Check that your profile is open to receiving matches from all genders so you don&#8217;t exclude anyone.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">6. Use Snapchat to better appeal to young candidates&nbsp;<\/h3>\n\n\n\n<p><a href=\"http:\/\/businessinsider.com\/exclusive-jpmorgan-targets-millennials-via-snapchat-ads-2016-4\" target=\"_blank\"><u>JPMorgan created its own geo-filters<\/u><\/a> for UK and US high school and university events. Its strategy demonstrated to students that you don\u2019t need to follow a traditional path to start a career in banking. The employer highlighted different roles and jobs candidates might not have considered when looking at the banking industry. Doing this on a platform that millennials trust made this even more powerful for JPMorgan.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Team up with your designers to create eye-catching and on-brand visuals.<\/li>\n<li>Head to the <a href=\"https:\/\/businesshelp.snapchat.com\/s\/topic\/0TO0y000000YVcEGAW\/ad-creation?language=en_US\" target=\"_blank\"><u>Business Help Center<\/u><\/a> to learn how to create and upload your own filters.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">7. Leverage TikTok to appeal to Gen-Z&nbsp;<\/h3>\n\n\n\n<p>Many companies use TikTok to increase brand recognition. From Duolingo making entertaining content around its <a href=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7462534794002320682\" target=\"_blank\"><u>beloved owl mascot<\/u><\/a> to RyanAir\u2019s <a href=\"https:\/\/www.tiktok.com\/@ryanair\/video\/7424534606176832771\" target=\"_blank\"><u>self-deprecating posts<\/u><\/a>, brands have used this popular social media platform to gain a cult-like following.<\/p>\n\n\n\n<p>TikTok is also a great channel for recruiting potential candidates from a younger, tech-savvy (and mostly Gen-Z) demographic. You might film your staff taking part in challenges, participate in the latest trending hashtags, or partner with employees and influencers to boost your presence.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Remember to include a call-to-action in your videos or bio to direct the viewers to your job postings and careers page.<\/li>\n<li>Pay attention to viral trends and jump on those that make the most sense for your business.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">8. Join public Slack channels<\/h3>\n\n\n\n<p>Beyond being incredible for team communication, Slack is also<strong> great for connecting with like-minded people<\/strong> and potential passive candidates. Many public Slack groups function as professional networks, and you can join and share your job posts in some for free.<\/p>\n\n\n\n<p>For example, Superpath has a <a href=\"https:\/\/www.superpath.co\/free-slack-community\" target=\"_blank\"><u>Slack community<\/u><\/a> with more than 20,000 content marketers. You can interact with job seekers, network passively, and even post your job openings in forums.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>The more niche a Slack channel is, the better chances you have of connecting with the right talent.<\/li>\n<li>Don\u2019t just use Slack communities as another job board. Get personal and interact with others in your industry \u2014 you might even get a referral candidate this way.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">9. Sponsor a niche newsletter<\/h3>\n\n\n\n<p>Sponsoring newsletters <strong>tailored toward a niche market<\/strong> can be a great way to find new hires. By targeting an industry or interest group, you&#8217;re more likely to engage potential job seekers who aren&#8217;t <em>actively<\/em> seeking job openings.<\/p>\n\n\n\n<p>Just like with a Slack group, check the newsletter aligns with your company\u2019s values and goals. This will help you gain the right exposure and promote your job openings directly to the most relevant candidates.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Ask your current employees what kind of newsletters they subscribe to, and start there.<\/li>\n<li>Develop a relationship with the newsletter owner to expand your network and even find talent through word-of-mouth.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">10. Host a competition<\/h3>\n\n\n\n<p>To target passive job seekers, get creative and <strong>hold a competition related to the role you need to fill<\/strong>. For a writer, host a short story competition. Need a new graphic designer? Put out a request for a specific design. Reward the winners with a cash prize, and connect with them to see what their professional future looks like (and whether <em>you<\/em> might be part of it.)<\/p>\n\n\n\n<p>Spotify took things even further by incorporating <u>diversity, equity, and inclusion<\/u> into its competition-related recruiting strategy. They held a diverse hackathon with an equal number of male and female participants. Not only did this help them build a diverse talent pipeline, it also showcased their company values.&nbsp;<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Be thoughtful about how you market your competition and offer an enticing reward.<\/li>\n<li>Incorporate other ideas, like Spotify did, that align with your company culture.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">11. Grab applicants\u2019 attention with short skills challenges<\/h3>\n\n\n\n<p>Another creative strategy for sourcing passive candidates is to make the application process simple, fun, and competitive with a <a href=\"https:\/\/toggl.com\/hire\/skills-tests\"><u>skills test<\/u><\/a>.<\/p>\n\n\n\n<p>Instead of asking applicants to send in their resumes, start the recruitment process with a short skills quiz. This <u>pre-employment testing<\/u> is also popular among workers themselves, with <a href=\"https:\/\/cci.stradaeducation.org\/press-release\/majority-of-americans-believe-employers-should-hire-skilled-workers-without-degrees-but-say-employers-lag-behind-in-doing-so\/\" target=\"_blank\"><u>seven out of 10<\/u><\/a> believing employers should focus on skills and work experience over degrees.&nbsp;<\/p>\n\n\n\n<p>Use skills challenges to simplify your application process and source passive, qualified candidates.<\/p>\n\n\n\n<p>The beauty of using a 10-15 minute skills challenge in the first part of the recruiting process is speedier <a href=\"https:\/\/toggl.com\/blog\/screening-candidates\"><u>candidate screening<\/u><\/a>. But it also helps you attract those candidates who aren\u2019t actively looking for a new job. Drafting up a resume and a cover letter takes a lot of time and effort. However, taking a short test to figure out your skill level and learn more about the job opportunity removes the barriers to applying for jobs.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Pinpoint the necessary skills needed for the job and decide where you want to advertise your skills test.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">12. Offer your employees referral bonuses<\/h3>\n\n\n\n<p>Try motivating your employees to share any open roles on social media. You can even create an internal <a href=\"https:\/\/toggl.com\/blog\/employee-referral-program-ideas\"><u>employee referral program<\/u><\/a> leaderboard to <strong>gamify the incentives for more referrals<\/strong>. <\/p>\n\n\n\n<p>To make life easier, there are even special <a href=\"https:\/\/www.selectsoftwarereviews.com\/buyer-guide\/employee-referral-software\" target=\"_blank\"><u>platforms focusing on employee referrals<\/u><\/a>. Try out <a href=\"https:\/\/erinapp.com\/\" target=\"_blank\"><u>ERIN<\/u><\/a> for free software setup and integrations, or pick <a href=\"https:\/\/goboon.co\/\" target=\"_blank\"><u>Boon<\/u><\/a> if you want to allow your employees to make referrals through Slack.<\/p>\n\n\n\n<p>Experiment with different types of rewards. If cash isn\u2019t working, try offering an exclusive trip \u2014 or even <a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-acquisition\/referral-bonuses-this-company-proves-that-experiences-beat-cash\" target=\"_blank\"><u>follow in InMobi\u2019s steps<\/u><\/a> and offer the chance to win a Vespa. <\/p>\n\n\n\n<p>It was a while ago now, but after switching from cash rewards to trips and motorbikes, InMobi saw a significant boost in employee referrals, doubling the number of workers sourced through this method. They parked the InMobi-themed Vespa in front of their San Francisco office as a physical reminder that they could win the bike simply by referring someone.&nbsp;<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><p>Make it as easy as possible for employees to refer ideal candidates and provide them with feedback about their referral.<\/p>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">13. Set up a happy hour&nbsp;<\/h3>\n\n\n\n<p>Happy hour doesn\u2019t <em>have<\/em> to be all about cocktails and appetizers. You can also host a more relaxed and inviting event with pastries and coffee. It\u2019s a great, low-pressure way to tell interested job seekers more about your company. No matter what the event is, you\u2019re at a competitive advantage <strong>when you get \u200cprospective talent in the room<\/strong>.<\/p>\n\n\n\n<p>Post about the meet-up on your socials and encourage your current team members to attend as well. These events can also serve as a casual time for informal interviews. Companies like Salesforce have successfully hosted happy hours during conferences to connect with potential candidates in a more relaxed environment.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Promote your event ahead of time and make sure everything is organized \u2014 like catering and venue.<\/li>\n<li>Collaborate with your marketing team to generate a lot of buzz around the event.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">14. Host a virtual event<\/h3>\n\n\n\n<p>If you\u2019re a remote company, it might be hard to encourage qualified candidates to engage with you in person. So, meet them where they\u2019re at with your sourcing efforts and host a virtual event on Zoom.&nbsp;<\/p>\n\n\n\n<p>Make sure there\u2019s a good balance of social and professional. You don\u2019t want it to feel like boring online office hours, but you also want enough time to promote your company. Take inspiration from <a href=\"https:\/\/www.verizon.com\/about\/news\/verizon-fortune-500s-womens-colab-career-development-event?nofollow=true\" target=\"_blank\"><u>Verizon<\/u><\/a>, who collaborated with Women\u2019s CoLab to host a virtual event in honor of International Women\u2019s Day.&nbsp;<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Decide if your online event needs an agenda or should be more casual.<\/li>\n<li>Double-check all your technology before the networking event to avoid any mid-call issues.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">15. Set up a booth at college job fairs<\/h3>\n\n\n\n<p>One of the most effective ways to enhance your recruitment efforts is to attract fresh, young talent at college job fairs. This is a great talent-sourcing opportunity that allows you to grow your brand with a younger demographic that&#8217;s looking for new job opportunities.&nbsp;<\/p>\n\n\n\n<p>Remember, you\u2019re pitching yourself among a sea of other companies. Take the time to prepare thoroughly and find a unique way to engage students. Consider offering freebies like custom pens or T-shirts to make a lasting impression. You can also put up your company\u2019s slogan or motto, like <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=4819501031506090&amp;set=stop-by-and-see-us-at-the-rockland-county-community-college-career-fair\" target=\"_blank\"><u>New York Life<\/u><\/a>, to give prospects an immediate glimpse at what your company stands for.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Offer a virtual office tour at your booth so top candidates can get a better idea of what it means to work at your company.<\/li>\n<li>Research the best college job fairs for you \u2014 many are themed by industry and allow you to get in front of more qualified candidates.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">16. Organize community service projects<\/h3>\n\n\n\n<p>Organize community service projects and invite potential candidates to join. This builds a positive employer brand and allows you to <strong>connect with the right candidates in a meaningful way<\/strong>. In such a crowded job market, doing something meaningful like this can help your organization really stand out and even improve retention rates.<\/p>\n\n\n\n<p><a href=\"https:\/\/corporate.bestbuy.com\/2018\/best-buy-volunteers-happy-help-communities\/\" target=\"_blank\"><u>Best Buy<\/u><\/a> employees volunteer at everything from museum fairs to after-school programs. This approach also engages current team members in the recruitment process. They get to chat with potential job seekers while also partaking in new opportunities that give back to the community.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Learn about existing volunteering organizations in your community you can form partnerships with rather than trying to set something up from scratch.<\/li>\n<li>Encourage everyone in the community to join your efforts.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">17. Go bold with out-of-home advertising<\/h3>\n\n\n\n<p>Place ads in public spaces like billboards, bus stops, or subway stations with eye-catching visuals and succinct messaging to communicate your company\u2019s culture and values. Target high-traffic areas that are industry-specific to you or your target demographic.&nbsp;<\/p>\n\n\n\n<p>Place them around your head office and \u2014 to be a little bit cheeky \u2014 around your competitors&#8217; offices.<\/p>\n\n\n\n<p>Use technology, like QR codes, on signs placed at eye level \u2014 like posters or bus-stop advertisements that the user can scan. These QR codes should link to the open position or jobs portal.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Decide what area will reach your target demographic best.<\/li>\n<li>Compare different advertisement options based on reach, budget, and expected ROI.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">18. Post content on Medium<\/h3>\n\n\n\n<p>Expand your audience and attract top talent by publishing on the blogging platform <a href=\"https:\/\/medium.com\/\" target=\"_blank\"><u>Medium<\/u><\/a>. Basecamp CEO Jason Fried <a href=\"https:\/\/medium.com\/signal-v-noise\/tagged\/greatest-hits\" target=\"_blank\"><u>used Medium<\/u><\/a> to generate interest in Basecamp while sharing his thoughts on design, business, and technology.&nbsp;<\/p>\n\n\n\n<p>Encourage your co-founders and team leaders to post about challenges and their solutions. This strategy allows potential candidates to learn more about your team and organization without any strings attached. With this approach, you might catch the attention of a passive candidate unhappy with their workplace and intrigued by how you run and structure yours.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Make sure you publish free articles that aren\u2019t hidden behind a paywall so the right candidate can find you.<\/li>\n<li>Work with a copywriter to publish well-written, error-free copy.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">19. Showcase your employees, managers, and C-suite<\/h3>\n\n\n\n<p>Promote employees\u2019 personalities, talents, and stories on social media and your website. For example, Automattic features employees in <a href=\"https:\/\/www.youtube.com\/playlist?list=PLQFhxUeNFfdJqXqfkh8AZAaWhHJROinzk\" target=\"_blank\"><u>videos on their YouTube playlist<\/u><\/a>, Harvest <a href=\"https:\/\/www.getharvest.com\/working-without-borders\" target=\"_blank\"><u>showcases employee stories on their website<\/u><\/a>, and <a href=\"https:\/\/www.helpscout.com\/blog\/\" target=\"_blank\"><u>HelpScout\u2019s blog<\/u><\/a> is primarily written by employees.&nbsp;<\/p>\n\n\n\n<p>This kind of recruitment sourcing strategy is typically low-effort, great for brand recognition, and appeals to a younger crowd. Gen Z enjoys short-form, authentic videos, so a day-in-the-life or behind-the-scenes might just be the perfect way to reduce your time-to-hire with the younger generation.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Don\u2019t invest too much time or resources in recording or editing equipment \u2014 these videos resonate better when they\u2019re raw and authentic rather than over-polished.<\/li>\n<li>Use cross-channel promotion to share your videos on different platforms<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">20. Use your own product as a sourcing tool<\/h3>\n\n\n\n<p>Spotify&#8217;s hiring manager, Andre Hellstr\u00f6m, uses the platform creatively to find new talent. He created a public playlist called &#8220;Join the band?&#8221; where the order of the song names makes up the job posting description for a frontend developer position. Listen to the playlist<a href=\"https:\/\/open.spotify.com\/user\/flensodent\/playlist\/7u8PoKMncO7JJI54LNp1Ji#_=_\" target=\"_blank\"> <u>here<\/u><\/a>.<\/p>\n\n\n\n<p>Non-Spotify recruiters can rely on other creative ways to use their product to source candidates. If you\u2019re a food and beverage company, you could list your hiring needs on your product packaging. A tech company could create a public GitHub repository with a README file that outlines the <a class=\"wpil_keyword_link\" href=\"https:\/\/toggl.com\/blog\/job-description-examples\" target=\"_blank\" rel=\"noopener\" title=\"job description\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2121\">job description<\/a> and requirements.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Host a team brainstorming session to concoct a clever way to use your product for outreach and talent acquisition.<\/li>\n<li>Collaborate with \u200cyour designers or marketers to make high-quality imagery and copy.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">21. Promote dev jobs on your site\u2019s browser console<\/h3>\n\n\n\n<p>When a developer wants to check the code behind any website, view the site&#8217;s CSS files, or check anything else code-related, they&#8217;ll open the site&#8217;s console. So, what better way to grab their attention than adding a big &#8220;We&#8217;re hiring&#8221; message right in the console?<\/p>\n\n\n\n<p>Take a look at Reddit, for example. They&#8217;re well aware that many people browse their site when they should <em>actually<\/em> be working. So, they came up with a clever tagline and promoted their open jobs in the site&#8217;s console.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><p><em><!-- wp:list --><\/em><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Come up with clever copy (like Reddit did) to catch the ideal candidate\u2019s eye.<\/li>\n<li>Work with your existing dev team to ensure the job ad appears correctly.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">22. Attract talents with a catchy Wifi name<\/h3>\n\n\n\n<p>If people connect to your office WiFi regularly, why not change your network name to a catchy recruiting headline and see if you get any new applicants this way? You never know who might stumble upon it.<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Keep the Wifi name brief so people can read the entire thing at a quick glance.<\/li>\n<li>Ask candidates who apply where they saw the job advertised, and keep note of metrics related to this sourcing process.<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h3 class=\"wp-block-heading\">23. Put up a photo booth<\/h3>\n\n\n\n<p>Who doesn&#8217;t love a fun, themed picture? You can set up an interactive photo booth with props related to your industry. Candidates sharing their photos on social media will increase your visibility and make for a strong employer brand.&nbsp;<\/p>\n\n\n\n<p>NETZSCH Pumps &amp; Systems put up a \u201c<a href=\"https:\/\/blog.walls.io\/showcases\/social-walls-employer-branding\/\" target=\"_blank\"><u>social branding wall<\/u><\/a>\u201d and encouraged visitors to take pictures. To encourage social sharing, they also ran a raffle for AirPods.&nbsp;<\/p>\n\n\n        <div class=\"mb-8 top-tip\">\n            \n                            <span class=\"block text-dark-purple-100 opacity-60 uppercase mb-2 text-sm font-bold\">\ud83d\udca1 Toggl top tip<\/span>\n            \n            <div class=\"bg-yellow-30 border-t-[3px] border-yellow-100 px-6 pt-6 pb-2\"><ul>\n<li>Figure out where to place your photo booth \u2014 perhaps at an event or around your office.<\/li>\n<li>Come up with a clever hashtag candidates can use when they share their photos \u2014 and don\u2019t forget to #repost!<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\">Final tip: Don\u2019t forget the basics<\/h2>\n\n\n\n<p>This article is all about creativity, but <strong>let&#8217;s not forget the basics<\/strong>. If you\u2019re not already doing these, you really need to refine your hiring process before you start getting fancy. Here\u2019s what you should have nailed down first:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write descriptive and catchy job descriptions<\/strong>: A <a href=\"https:\/\/toggl.com\/blog\/make-job-ad-that-attracts-candidates\"><u>well-written job ad<\/u><\/a> is your first and best chance to grab attention. If your job descriptions are bland and generic or have subtle biases, you&#8217;re already losing out on top, diverse talent. It&#8217;s important to avoid masculine-coded language, like &#8220;assertive&#8221; or &#8220;dominant.&#8221; Use this free <a href=\"https:\/\/gender-decoder.katmatfield.com\/\" target=\"_blank\"><u>gender decoder tool<\/u><\/a> to double-check your descriptions for biased language.<\/li>\n\n\n\n<li><strong>Add the salary range to your job posting<\/strong>: Excluding the salary range from the job posting is a rookie mistake. It\u2019s a surefire way to attract a flood of candidates whose expectations are <em>way<\/em> off base. Many US states have <a href=\"https:\/\/www.rippling.com\/blog\/pay-transparency-laws-state-by-state-guide\" target=\"_blank\"><u>pay transparency laws<\/u><\/a> requiring employers to post expected salaries. Failure to do so can result in fines.<\/li>\n\n\n\n<li><strong>Mention the company\u2019s perks and benefits<\/strong>: Even <u>the smallest perks<\/u> can make a big difference. Whether it\u2019s free coffee and snacks, flexible hours, or a relaxed dress code, highlight these in your job postings. If you\u2019re not doing this, you\u2019re missing out on a simple way to stand out from the competition.<\/li>\n\n\n\n<li><strong>Use your public website to let people know you\u2019re hiring<\/strong>: A great way to inform people about your job openings is to advertise it on your website\u2019s front page. Make it clear and easy for potential candidates to find and apply to your jobs.<\/li>\n<\/ul>\n\n\n\n<p>Get these basics right, and then you can start thinking about the fun and creative stuff (like filming the CEO doing silly dances). But seriously, if you\u2019re not doing these, you\u2019re just setting yourself up for failure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it. Finding strong job candidates is hard, especially with a tight budget. If you can\u2019t afford using job boards and\/or headhunting, it is perhaps time to look into new ways to engage candidates. <\/p>\n","protected":false},"author":647,"featured_media":42841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[846],"tags":[798],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talent-acquisition","tag-sourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>23 Creative Sourcing Strategies to Attract Passive Candidates<\/title>\n<meta name=\"description\" content=\"Short on ideas on how to source candidates? Get inspired by these creative sourcing strategies and real-life examples of finding talent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toggl.com\/blog\/creative-sourcing-strategies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 Creative Sourcing Strategies to Attract Passive Candidates\" \/>\n<meta property=\"og:description\" content=\"Short on ideas on how to source candidates? 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