We helped event sponsors at the Refresh Conference build an innovative way to get attendees excited about applying for their open positions. As a result of a one-day event, eight companies received a total of 802 applicants, of which 165 met the employer's expectations.
Companies invest a lot of resources to attract participants at a conference.
The competition is fierce – every team is fighting for the attention of attendees. They often try to swoon people with free merch, interactive booths, and attractive open positions.
The perfect people for your team might be walking in the crowd, but they are not ready to spend lots of time reading boring job ads and talking to every recruiter in the building. Initiating contact in this kind of hectic environment requires a much more thoughtful approach.
We let companies create fun and quick skills tests that drive qualified candidates into their talent pipeline in a seamless way. By solving real-world tasks, test takers get a better understanding of a) if they are right for the job and b) if the job is right for them.
While attendees tried out the skills tests, the companies focused on sparking more conversations and attracting more test takers.
The results? Better employer & conference branding, higher attendee engagement, great candidate application experience, and 20+ qualified candidates per company at the end of the day!