Our tools help teams work better
A content writer is a wordsmith responsible for creating engaging written content for blogs, video scripts, social media, and marketing materials. They excel at synthesizing complex information into digestible pieces. While they usually have some knowledge of SEO, their main objective is to craft compelling narratives that attract the right audience while adhering to brand guidelines.
We’re looking for a skilled content writer to create highly engaging, SEO-optimized content for our website, blogs, and social media platforms. You'll dive deep into our audience's psychology to inform your research and writing style while adhering to brand and tone of voice guidelines. The ability to write articles that attract our target audience and keep them on-page is essential, as is the ability to optimize content for SEO, incorporate keywords, and adhere to brand guidelines.
- Research and generate ideas for content
- Write clear and engaging copy, following a creative brief
- Optimize content for SERP and search intent
- Meet deadlines consistently
- Collaborate with team members like editors and content marketing managers
- Strong writing and editing skills
- Proficiency in SEO and keyword optimization
- Attention to detail
- Ability to work independently
- Creativity in generating content ideas
How do content writers handle revisions and feedback?
Content writers typically submit their work to an editor, who will work with them to revise and finalize the draft. They welcome constructive feedback that helps them improve as writers and continue to deliver success to their clients or companies.
How does a content writer fit within the wider marketing team?
Content writers usually work within a content team that can include a producer (if video is involved), editor, and manager. Close collaboration with social media and PR teams is expected, depending on the type of team you have. Usually, they work under the Head of Marketing, Head of Content, or even a senior writer or content manager.
Where can I find good content writers?
If you need one-off freelance-type work, Upwork and Fiverr are great places to start. If you know exactly what you need, social media can be a great sourcing tool, as can LinkedIn and word-of-mouth recommendations from peers in similar positions. If you're hiring for a full-time role (or honestly even for a freelance role), we suggest using a content writing skills test at the beginning of the recruitment process. Hiring platforms like Toggl Hire offer pre-built skills assessments you can place wherever you want in your hiring pipeline to test essential content writing skills and experience.
View other job description templates
Interested in this role?