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A copywriter is someone who writes clear, engaging, and effective copy for sales and marketing materials. They work with designers, sales professionals, and product experts to create written materials that engage and convert, turning passers-by into paying customers. Great copywriters can skillfully write clear and compelling copy for a variety of formats, including websites, case studies, landing pages, ads, newsletters, brochures, video scripts, and more. They work alongside creative professionals in marketing teams to create compelling campaigns that impact key marketing and sales KPIs.
Do you have what it takes to take our marketing materials to the next level? Is your creative flair enough to rival the likes of Mad Men? Does your copy make people pull out their credit cards? If you answered yes to these three questions, then we have a job for you. As our copywriter, you will craft engaging, persuasive content that captures our brand’s voice while converting leads into loyal customers. You'll work closely with our marketing team to develop impactful campaigns and ensure our messaging is on point.
- Research customer needs to create accurate, conversion-focused copy
- Create various types of creative assets, from social media posts to website landing pages, guides, and eBooks
- Write, proofread, and edit copy
- Collaborate with the rest of the marketing team and help proofread and edit their work as needed
- Understand and apply the basic principles of search engine optimization (SEO)
- Liaise with the sales team to create copy that converts
- Previous experience as a copywriter in an in-house or agency setting
- Ability to create written content from concept to finished product
- Superb content creation, editing, and proofreading skills
- Excellent research skills
- Ability to collaborate within marketing, sales, and other departments
- A university degree in marketing, linguistics, English, or a related field
Do you need a specific background to become a copywriter?
A degree in creative writing, linguistics, or languages is desired but not necessary. Relevant experience and a strong portfolio can also be very important.
Is a copywriter the same as a content writer?
No, copywriters focus on short-form copy, such as ads and landing pages, while content writers create long-form copy, such as articles and whitepapers. Both roles are important if you are able to hire for both, but they serve different purposes.
Can you become a copywriter with no experience?
It's possible, yes, but you may need lots of learning and some certifications to get started. Building a strong portfolio and gaining practical experience through internships or freelance work can also be beneficial. If you're hiring for this role and are finding many great candidates don't have portfolios or simply want to verify their writing skills, we suggesting having applicants take a writing skills test or complete a take-home writing assignment (preferably paid!).
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