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Data analysts turn raw data into insights and recommendations to improve productivity. The data analyst role varies between sectors and may involve quantitative or qualitative analysis. Whatever material analysts handle, IT skills and logical thinking are essential. They use those skills to do things like determine the correct data metrics to obtain usable business insights and create and implement data collection processes.
We require a skilled data analyst to join our user experience and web design team. You should have experience designing UX data collection systems and a deep understanding of eCommerce operations. You'll report to the IT manager and work closely with web design and marketing colleagues. Essential skills include designing data collection processes to meet business needs and advanced data classification and visualization. Your insights will guide our team in making apps and web services as user-friendly as possible. Problem-solving and communication skills are a must. You must be able to communicate your insights and convert data into concrete business outcomes.
- Understand company assets (websites, user portals, retail sites, smartphone apps) and find ways to improve them through data analysis
- Select metrics and data collection methods to achieve strategic outcomes
- Implement data collection
- Present data effectively and report data-driven insights to key stakeholders
- Work with colleagues to enhance their performance through data analysis
Skills may vary by role. For example, UX analysts require knowledge of customer behavior and web design. Healthcare analysts may benefit from experience of data collection in clinical settings. General skills and experience for a data analyst include:
- BA/MA degree in Computer Science or a data-related discipline
- Experience in data collection and analysis roles
- Knowledge of Google Analytics; coding experience with SQL and Python is desirable
- Numeracy and data visualization skills; the ability to turn raw data into real-world insights
- Strong communication skills, both written and verbal, to present findings
What are the day-to-day responsibilities of a data analyst?
Data analysts collect, store, analyze, and present relevant business data. They work with marketing colleagues or web design teams to track KPIs, improve websites, and serve customers more efficiently.
What skills should a good data analyst have?
A good data analyst can turn large quantities of data into usable insights. They possess creative problem-solving skills, advanced IT abilities, and the capability to communicate findings effectively to implement data-driven improvements.
How does a data analyst fit into my organization?
Data analysts work with marketing teams and partner with product designers. Some focus on website optimization and work closely with DevOps teams, while others analyze performance strategically across all departments.
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