A brief overview of the Graphic Designer role

Graphic designers create images or decorative text for company products and publications. Their skills contribute to website content, print publications, packaging, and marketing materials. Graphic designers are involved wherever high-quality and original images are needed.

Graphic Designer job brief

We're looking for a talented graphic designer to create eye-catching visuals for our corporate campaigns. You will design online and print publication content, ensuring all materials align with our brand guidelines. Your role will involve originating concepts and seeing them through to completion, including drawing, managing photos, designing logos, and building layouts. You should have a creative mindset and the ability to collaborate with our marketing and content production teams. Proficiency in Photoshop and Canva is essential, as is experience managing complex workflows. Your work will inspire audiences and effectively communicate our brand identity.

Graphic Designer responsibilities

  • Understand design briefs and relate them to brand guidelines
  • Propose design projects to enhance our brand strategy
  • Manage multiple design tasks within team environments
  • Use design software to create images, apply effects, and fit content layouts. Test graphics in real-world contexts
  • Follow feedback to change graphics as needed

Graphic Designer required skills

  • Experience with relevant design software (for example, Adobe Photoshop and Canva)
  • At least five years of experience in a graphic design role, with a portfolio available upon request
  • Art or design-related degrees are desirable
  • Creativity and visual flair
  • Communication and teamwork skills
  • Self-organization and time management

FAQ about hiring for a Graphic Designer role

What are the day-to-day responsibilities of a graphic designer?

It depends on the design needs of your team. Graphic designers design visual materials using graphic design software, ensuring they meet project briefs, are visually appealing, and follow brand guidelines.

What skills does a good graphic designer need?

A good graphic designer has a strong eye for aesthetics, is skilled in design software, and excels at time management. They should also be creative, hardworking, and good at communicating.

How do graphic designers collaborate with and support their colleagues?

Graphic designers usually work within specific departments and may report to content or marketing leads. They can be permanent employees or freelancers and fit well into remote work settings. Depending on your team setup, they could take ad-hoc requests from others, or they could have project-specific tasks that are planned in advance.

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