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Marketing managers oversee operations that promote brands and increase customer engagement. They balance budgets with strategic goals, track departmental metrics to assess ongoing campaigns and collaborate with other managers to find the best ways to sell new products. As a manager, they lead junior marketing officers and delegate tasks to sub-teams for events or individual channels. They're also in charge of developing marketing campaigns for company products and overseeing them from conception to execution and assessment.
We need a dynamic and experienced marketing manager to oversee our online sales operations. Do you have a passion for branding and an instinct for experimenting with marketing channels? If so, we would love to hear from you. Successful candidates should be comfortable with analytics and using data to improve marketing performance. The ability to work under tight budgets is vital. You should have experience in search-driven marketing, social media, and commercial advertising techniques. This role provides maximum creative freedom to hit our marketing targets, and you will be an integral team member, so familiarity with our brand is essential.
- Understand our brand identity and create marketing materials that reflect it and promote specific products to target audiences
- Run marketing campaigns from start to finish, choosing the correct channels and content types for each product
- Manage content creation teams to generate high-quality branded content
- Analyze sales and traffic figures to discover marketing insights and apply them to ongoing and future campaigns
- Think creatively about new ways to reach customers, including pay-per-click ads, social media campaigns, in-person events, content marketing, and content curation
- Liaise with content partners and software vendors
- Cooperate with departmental managers throughout the organization, including product development, IT, and design teams
- Manage marketing budgets and prepare quarterly financial reports for senior managers
- Research and understand customer needs and track marketplace changes relevant to our target audience
- BSc or MSc degree in a marketing field
- At least five years of experience in digital marketing, preferably related to our product area
- Evidence of at least two successful marketing campaigns
- Experience with analytical tools (Google Analytics, WebTrends, or ContentSquare is desirable)
- Budgeting skills and the ability to match ad spending with budgetary limits
- Fluent writing skills, a sense of humor, and the ability to empathize with audience needs
- A willingness to stay up-to-date with technology and marketing trends
What are the core responsibilities of a marketing manager?
Marketing managers understand technology and various marketing channels, create content for target audiences, track campaigns, analyze data, and balance budgets with marketing operations.
What should you look for in a good marketing manager?
A good marketing manager is creative and analytical, with a natural ability to connect with target audiences. They possess advanced numeracy, strong communication skills, and effective interpersonal skills for managing junior staff.
How does a marketing manager fit into my organization?
Marketing managers link products with potential purchasers by positioning brands on popular sales channels and attracting attention with well-produced branded content. They typically report to Chief Financial Officers or CEOs and manage separate marketing teams that may include project managers, marketing assistants, and account managers.
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