A brief overview of the Product Manager role

A product manager liaises with customers, identifies their needs and pain points, and aligns these with relevant business objectives. They help execute these ideas within a business setting, ensuring that product development aligns with customer expectations and company goals as well as communicate customers’ needs and explain how they align with the product's mission and vision. Some of the most important aspects of a product manager role is to secure buy-in from internal stakeholders on which features to prioritize and ship as well as translate product strategy into actionable steps for the product and development teams.

Product Manager job brief

We’re looking for a talented product manager to help communicate our customers’ needs and turn them into features they will love. You’ll join our dynamic product team and be the central hub connecting our customers with the team building the product they know and love.

Product Manager responsibilities

  • Explain the product vision to internal and external stakeholders, ensuring it reflects customer needs and pain points
  • Collaborate with development teams to ensure timely and efficient delivery of new features, bug fixes, and updates
  • Create and update product pricing and positioning strategies
  • Ensure that new product features and updates are well-received and understood by the customer base
  • Prioritize new product features based on customer feedback
  • Turn strategy into actionable steps for the development and go-to-market teams

Product Manager required skills

  • Previous work experience as a Product Manager, Product Marketer, Product Marketing Manager, or similar roles
  • Proven history of managing product launches and features throughout the product lifecycle
  • Good technical background with knowledge of common programming languages and frameworks
  • Proven track record of liaising with customers and communicating their ideas to a technical audience
  • Experience working cross-functionally with multiple teams and stakeholders
  • Excellent communication skills
  • A university degree in a technical area is preferred but not required

FAQ about hiring for a Product Manager role

Do you need a BA in development/programming or a similar role to become a product manager?

No, many product managers come from diverse backgrounds that have little to do with development. Relevant skills and experience in product management are more important than a specific degree.

What is the main requirement for landing a product manager job?

Relevant work experience. Having a background in engineering is a plus but not a necessity. Demonstrating your ability to manage products successfully is key.

Can you become a product manager with no experience?

With the right networking skills and plenty of learning and dedication, it's possible. Starting in related roles and building a strong understanding of the product lifecycle can pave the way. However, be prepared to demonstrate transferrable skills that will be useful in a product manager role.

View other job description templates