A brief overview of the Sales Associate role

A sales associate acts as an important link between your business and your customers. They collaborate with potential and existing customers to understand their needs, answer questions about products, and provide recommendations on purchases. A great sales associate significantly impacts your bottom line by driving sales and ensuring customer satisfaction.

Sales Associate job brief

Our customers love our product, but as much as we’d like it to, it won’t sell itself. That's why we're looking for you—an exceptional sales associate to bridge the gap between our product and customers and showcase our company in the best light possible. You will not only welcome customers to the store and answer their questions, but also provide recommendations for the best products to consider and purchase. Your goal is to ensure exceptional customer care from the first touchpoint to ensure high customer satisfaction.

Sales Associate responsibilities

  • Meet new customers at the store and help them find the product(s) they are looking for
  • Provide recommendations for similar products and cross-sell to maximize order value
  • Ensure designated areas are stocked and presentable for customers
  • Provide excellent sales customer service and help the department reach its daily, weekly, and monthly quotas.
  • Handle product returns
  • Collaborate with the sales and customer support team to ensure top-notch customer satisfaction

Sales Associate required skills

  • Previous experience as a sales manager, associate, or representative
  • Excellent communication and interpersonal skills
  • Exceptional English skills and basic math skills
  • Fundamental understanding of sales principles
  • Experience with inventory management
  • Previous POS transaction experience
  • A high school degree in sales, marketing, or a related field is a plus (but not necessary)

FAQ about hiring for a Sales Associate role

What does a good sales associate do?

A good sales associate works with customers to find the best solutions to their needs while making new sales for your business.

What is the most important sales associate skill?

The most important skills depend on your product and customer base, but primarily, communication skills and product knowledge are key.

What is the biggest challenge of working as a sales associate?

Challenges vary by business, but working with irate customers is often one of the biggest challenges. That's why it's so important to hire a sales associate with basic communication skills—even better if they excel in conflict resolution.

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