Sales Representative Job Description Template

A brief overview of the Sales Representative role

Sales representatives drive sales by connecting potential customer pain points with the solutions offered by the company’s products or services. They manage the entire sales cycle, from identifying leads to closing deals. This role requires strong communication skills, persistence, resilience, and a deep understanding of the sales process and psychology.

Sales Representative job brief

We’re hiring a resilient and results-driven sales representative to join our team. You'll have a passion for sales, excellent communication skills, and a proven track record of meeting or exceeding sales targets. As a sales representative, you'll identify potential customers, present our products or services effectively, and close sales. Your goal is to drive revenue growth by building strong customer relationships and providing exceptional service.

Sales Representative responsibilities

Identify potential customers through cold calling, networking, and market research
Run product or service demos, highlighting benefits and features relevant to the client
Negotiate contracts and terms with clients to close sales and meet targets
Build and maintain strong, long-lasting customer relationships to encourage retention and referrals
Prepare and submit detailed sales reports to management

Sales Representative required skills

Strong verbal and written communication skills to connect with prospects and sell effectively
Ability to listen actively and understand the underlying motivations of prospects
Strong negotiation skills to close deals and handle objections
Customer-centric approach with a focus on building and maintaining relationships
Highly motivated and driven to achieve and exceed sales targets
Ability to adapt to changing market conditions and customer needs

FAQ about hiring for a Sales Representative role

What kind of training should sales representatives get?

Sales reps typically receive training on the company's products or services, sales techniques, CRM software, and market analysis. Ongoing training may include workshops, seminars, role-playing exercises, and mentoring programs to enhance their skills and stay updated on industry trends.

What makes a good sales representative?

Beyond the listed skills, a great sales rep can read people and understand their motivations, fears, and desires. This leads to excellent objection handling and better sales experiences.

Who does a sales representative usually work with?

Sales representatives work closely with marketing, customer service, and product teams. Depending on your company's ecosystem, however, they might work more closely with one department than another. However, ideally, they should be in-the-know about what marketing, product, and customer success are up to.

HR Generalist

Copywriter

CFO

QA Engineer