Facebook Ads Specialist

This skills assessment helps you evaluate candidates' skills, including Facebook Ads management, Analytics and CRO, for the Facebook Ad Manager position.
Facebook Ads
General Marketing
Smart test
Every test has unique questions pulled from our library

About the Facebook Ads Specialist skills assessment

Deep-dive into candidates' experience working with Meta advertising platform with this template. Our expert-created screening assessment will help employers to assess candidates' ability to:
  • work with Meta Ad Management platform
  • understand key digital marketing concepts and definitions
  • set up relevant campaign targeting criteria
  • choose appropriate bidding strategy depending on the objectives
  • create and execute effective CRO strategies, including A/B testing
  • track KPIs to monitor and optimize campaign performance
  • collaborate with stakeholders to improve on-site conversion rates

Is this Facebook Ads Specialist test right for you?

See Sample questions

Our Facebook Ads Specialist Skills Assessment is precisely designed to identify candidates with a deep understanding of the Meta advertising platform. This expertly crafted test enables employers to gauge applicants' proficiency in navigating and leveraging Facebook's ad management tools for maximum campaign impact.

Candidates are assessed on their ability to work within the Meta Ad Management platform, applying their knowledge of digital marketing principles to set up targeted campaigns effectively. The assessment evaluates their skill in choosing the right bidding strategies to meet campaign objectives and their expertise in crafting and implementing conversion rate optimization (CRO) strategies, such as A/B testing. Additionally, it looks at their capability to track key performance indicators (KPIs) for ongoing campaign monitoring and optimization.

Furthermore, this test examines applicants' ability to collaborate with stakeholders to enhance on-site conversion rates, ensuring a holistic approach to digital advertising that extends beyond ad creation to include site optimization. By choosing this assessment, you ensure that you identify Facebook Ads Specialists who are not only skilled in ad management but also in driving tangible improvements in campaign performance and conversion outcomes.

See Sample questions

Real-world experts behind our assessments

No items found.

And a bunch of other really clever people. The more, the brainier! See all our experts.

Our unique test creation process

Crowd knowledge.
Zero bias.

We crowdsource test questions from multiple experts rather than relying on a single individual. This helps to minimize unconscious biases and promotes diverse thought.

Dotting all the i’s &
crossing all the t’s

Our expert community is carefully curated, covering all levels, backgrounds and specialisations. Tapping into complementary expertise ensures our tests are thorough and well-rounded.

A system of checks
and balances

We’re big on practical questions and useful knowledge. Senior reviewers and question performance data help us weed out bookish questions and guarantee test quality.

Verify candidates’ skills the easy way

Turn your skills assessments into a hiring advantage. Customize, brand and automate in just a few clicks.

Get really precise – add custom questions

Make sure your skills assessments hit the nail on the head. Easily switch between test difficulty levels, add custom questions and adjust time limits.

Automate screening with a pass threshold

With a minimum pass score, you can cut down your screening time by 86%. Decide what a successful test result is and let us do the heavy screening for you. We’ll shuffle top performers to the top of your list.

Trust the results you get with cheat-proof tests

Our skills assessment engine combines anti-cheating measures with dynamic testing. No test taker gets the same questions, and if they try something fishy, we flag the results for you.

Feel at home with custom branding

Make a seamless transition from your careers page or job ads to the test landing page with custom branding. Add your logo or a team picture and customize the welcome text for the perfect first impression!

Looking for something else?

Sign up to browse 180+ available skills and pre-built templates.

Test library

Frequently Asked Questions

No items found.