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SMART TEST

Facebook Ads Specialist

Evaluate candidates' knowledge of Facebook Ads and Facebook Ad Manager.
Facebook Ads
Analytics
General Marketing
15
min
3
skills
Standard
difficulty
Smart test
Every test has unique questions pulled from our library

About the Facebook Ads Specialist skills assessment

Deep-dive into candidates' experience working with Meta advertising platform with this template. Our expert-created screening assessment will help employers to assess candidates' ability to
  • work with Meta Ad Management platform
  • understand key digital marketing concepts and definitions
  • set up relevant campaign targeting criteria
  • chose appropriate bidding strategy depending on the objectives
  • track KPIs to monitor and optimize campaign performance
  • collaborate with stakeholders to improve on-site conversion rates

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