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SMART TEST

Google Ads Specialist

This skills assessment template helps you evaluate candidates' skills, including CRO, Google Ads and Analytics, required for the Google Ads Specialist role.
Google Ads
Analytics
General Marketing
CRO
15
min
4
skills
Standard
difficulty
Smart test
Every test has unique questions pulled from our library

About the Google Ads Specialist skills assessment

Choose this template to test candidates' proficiency and experience working with Google Ads. Customize your screening assessment in a few clicks and start shortlisting applicants based on their real skills for the job. Questions will help evaluate applicants' ability to:
  • work with the Google Ads platform
  • navigate Google Ads Editor
  • understand key digital marketing concepts and definitions
  • set up relevant campaign targeting criteria
  • choose appropriate bidding strategy depending on the campaign objectives
  • create and execute effective CRO strategies, including A/B testing
  • monitor and optimize Google Ads' campaign performance
  • understand website analytics
  • collaborate internally on landing pages improvements to boost conversion rates

Is this Google Ads Specialist test right for you?

See Sample questions

Our Google Ads Specialist Skills Assessment is crafted to help you pinpoint experts in the nuanced field of Google Ads. This customizable test, designed by industry professionals, evaluates candidates on their hands-on proficiency with Google Ads, ensuring they have the practical skills needed for immediate impact.

The assessment dives into candidates' ability to navigate and optimize campaigns within the Google Ads platform and Google Ads Editor. It tests their understanding of digital marketing principles, ability to set precise campaign targeting, and select bidding strategies aligned with campaign goals. Furthermore, candidates are evaluated on their competency in crafting and implementing conversion rate optimization (CRO) strategies, such as A/B testing, to enhance campaign outcomes.

Additionally, this test assesses applicants on their skills in monitoring campaign performance, understanding website analytics, and collaborating on landing page optimizations to increase conversion rates. Opting for this assessment ensures you identify Google Ads Specialists who are not only adept at managing campaigns but also capable of driving significant improvements in performance, contributing to your marketing objectives.

See Sample questions

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