Google Ads Specialist

This skills assessment template helps you evaluate candidates' skills, including CRO, Google Ads and Analytics, required for the Google Ads Specialist role.
Google Ads
General Marketing
Smart test
Every test has unique questions pulled from our library

About the Google Ads Specialist skills assessment

Choose this template to test candidates' proficiency and experience working with Google Ads. Customize your screening assessment in a few clicks and start shortlisting applicants based on their real skills for the job. Questions will help evaluate applicants' ability to:
  • work with the Google Ads platform
  • navigate Google Ads Editor
  • understand key digital marketing concepts and definitions
  • set up relevant campaign targeting criteria
  • choose appropriate bidding strategy depending on the campaign objectives
  • create and execute effective CRO strategies, including A/B testing
  • monitor and optimize Google Ads' campaign performance
  • understand website analytics
  • collaborate internally on landing pages improvements to boost conversion rates

Is this Google Ads Specialist test right for you?

See Sample questions

Our Google Ads Specialist Skills Assessment is crafted to help you pinpoint experts in the nuanced field of Google Ads. This customizable test, designed by industry professionals, evaluates candidates on their hands-on proficiency with Google Ads, ensuring they have the practical skills needed for immediate impact.

The assessment dives into candidates' ability to navigate and optimize campaigns within the Google Ads platform and Google Ads Editor. It tests their understanding of digital marketing principles, ability to set precise campaign targeting, and select bidding strategies aligned with campaign goals. Furthermore, candidates are evaluated on their competency in crafting and implementing conversion rate optimization (CRO) strategies, such as A/B testing, to enhance campaign outcomes.

Additionally, this test assesses applicants on their skills in monitoring campaign performance, understanding website analytics, and collaborating on landing page optimizations to increase conversion rates. Opting for this assessment ensures you identify Google Ads Specialists who are not only adept at managing campaigns but also capable of driving significant improvements in performance, contributing to your marketing objectives.

See Sample questions

Real-world experts behind our assessments

No items found.

And a bunch of other really clever people. The more, the brainier! See all our experts.

Our unique test creation process

Crowd knowledge.
Zero bias.

We crowdsource test questions from multiple experts rather than relying on a single individual. This helps to minimize unconscious biases and promotes diverse thought.

Dotting all the i’s &
crossing all the t’s

Our expert community is carefully curated, covering all levels, backgrounds and specialisations. Tapping into complementary expertise ensures our tests are thorough and well-rounded.

A system of checks
and balances

We’re big on practical questions and useful knowledge. Senior reviewers and question performance data help us weed out bookish questions and guarantee test quality.

Verify candidates’ skills the easy way

Turn your skills assessments into a hiring advantage. Customize, brand and automate in just a few clicks.

Get really precise – add custom questions

Make sure your skills assessments hit the nail on the head. Easily switch between test difficulty levels, add custom questions and adjust time limits.

Automate screening with a pass threshold

With a minimum pass score, you can cut down your screening time by 86%. Decide what a successful test result is and let us do the heavy screening for you. We’ll shuffle top performers to the top of your list.

Trust the results you get with cheat-proof tests

Our skills assessment engine combines anti-cheating measures with dynamic testing. No test taker gets the same questions, and if they try something fishy, we flag the results for you.

Feel at home with custom branding

Make a seamless transition from your careers page or job ads to the test landing page with custom branding. Add your logo or a team picture and customize the welcome text for the perfect first impression!

Looking for something else?

Sign up to browse 180+ available skills and pre-built templates.

Test library

Frequently Asked Questions

No items found.