SMART TEST

Head of Marketing

This skills test assesses candidates' expertise in marketing strategy and some of the essential skills, including management and analytics.

Strategic Marketing

Leadership & Management

General Marketing

Analytics

Growth Marketing

min

skills

Standard

difficulty

Smart test

Every test has unique questions pulled from our library

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About the Head of Marketing skills assessment

Finding a Marketing leader who can take charge of the company's marketing and brand strategy, manage multiple projects and drive business growth isn't easy. With this skills assessment, you can effortlessly screen candidates on crucial competencies, such as marketing strategy, leadership, data-informed decision-making, and more. This expert-created template will help you evaluate applicants' ability to:

identify opportunities and campaigns to increase website traffic, revenue, sales, and retention
lead product launches with creative campaigns across channels
hire, onboard, and develop talent
understand different channels and the impact they can drive
monitor market intelligence, and keep track of competitor movement and market situation
orchestrate strategy execution and delegate tasks

Is this Marketing Leader skills test right for you?

See Sample questions

Our Head of Marketing Skills Assessment is designed to streamline the process of finding a visionary leader capable of steering your company's marketing and brand strategy towards substantial growth. This comprehensive test, crafted by industry experts, focuses on evaluating candidates on a range of critical competencies essential for driving business success.

The assessment gauges applicants' ability to identify and implement effective campaigns to boost website traffic, revenue, sales, and customer retention. It also examines their leadership skills in spearheading product launches with innovative campaigns across various channels, as well as their capability to hire, onboard, and nurture marketing talent. Furthermore, it evaluates their understanding of different marketing channels and the unique impact each can have on the company's objectives. Additionally, it tests their ability to stay informed about market trends, competitor activities, and the overall market landscape to make data-informed strategic decisions.

Choosing this assessment ensures you find a Head of Marketing who is not only adept at crafting and executing marketing strategies but also possesses the leadership qualities necessary to inspire a team, delegate effectively, and align marketing initiatives with the company's broader goals.

See Sample questions

Real-world experts behind our assessments

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Our unique test creation process

Crowd knowledge.
Zero bias.

We crowdsource test questions from multiple experts rather than relying on a single individual. This helps to minimize unconscious biases and promotes diverse thought.

Dotting all the i’s &
crossing all the t’s

Our expert community is carefully curated, covering all levels, backgrounds and specialisations. Tapping into complementary expertise ensures our tests are thorough and well-rounded.

A system of checks
and balances

We’re big on practical questions and useful knowledge. Senior reviewers and question performance data help us weed out bookish questions and guarantee test quality.

Verify candidates’ skills the easy way

Turn your skills assessments into a hiring advantage. Customize, brand and automate in just a few clicks.

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Get really precise – add custom questions

Make sure your skills assessments hit the nail on the head. Easily switch between test difficulty levels, add custom questions and adjust time limits.

Automate screening with a pass threshold

With a minimum pass score, you can cut down your screening time by 86%. Decide what a successful test result is and let us do the heavy screening for you. We’ll shuffle top performers to the top of your list.

Trust the results you get with cheat-proof tests

Our skills assessment engine combines anti-cheating measures with dynamic testing. No test taker gets the same questions, and if they try something fishy, we flag the results for you.

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