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SMART TEST

Head of Marketing

This skills test assesses candidates' expertise in marketing strategy and some of the essential skills, including management and analytics.
Strategic Marketing
Leadership & Management
General Marketing
Analytics
15
min
4
skills
Standard
difficulty
Smart test
Every test has unique questions pulled from our library

About the Head of Marketing skills assessment

Finding a Marketing leader who can take charge of the company's marketing and brand strategy, manage multiple projects and drive business growth isn't easy. With this skills assessment, you can effortlessly screen candidates on crucial competencies, such as marketing strategy, leadership, data-informed decision-making, and more. This expert-created template will help you evaluate applicants' ability to
  • identify opportunities and campaigns to increase website traffic, revenue, sales, and retention
  • lead product launches with creative campaigns across channels
  • hire, onboard, and develop talent
  • understand different channels and the impact they can drive
  • monitor market intelligence, and keep track of competitor movement and market situation
  • orchestrate strategy execution and delegate tasks

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Creation

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