Influencer Marketing Manager

This skills test assesses candidates' knowledge of influencer marketing, social media and content creation.
Influencer Marketing
Social Media
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About the Influencer Marketing Manager skills assessment

Influencer Marketing Manager is responsible for managing the creation of social media strategies and the planning and execution of successful social media and influencer campaigns. To find the most qualified candidates for this role, we recommend screening job-specific skills like social media and communication. This expert-created template will help you evaluate applicants' ability to:
  • confidently lead nano, micro, and macro influencer campaigns
  • identify, negotiate and contract influencers
  • create and deliver influencer briefs and messaging guidelines
  • maintain relationships with influencers, and be the lead for any queries
  • set goals, track conversions, and measure the success of influencer programs
  • actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook

Is this Influencer Marketing skills assessment right for you?

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Our Influencer Marketing Manager Skills Assessment is tailor-made to simplify the hiring process for this dynamic role. This expertly crafted test allows you to evaluate candidates on their ability to strategize and execute influencer marketing campaigns across social media platforms. By focusing on job-specific skills like social media savvy and communication, this template ensures you identify the most qualified individuals for your marketing team.

Candidates are assessed on their competence in leading influencer campaigns of all sizes, from nano to macro influencers. The test evaluates their skills in identifying, negotiating with, and contracting influencers, as well as creating detailed briefs and messaging guidelines. It also checks their ability to maintain strong relationships with influencers, manage queries, set measurable goals, track conversions, and analyze the success of campaigns.

Additionally, this assessment gauges applicants' capacity to stay ahead of social media trends and emerging influencers on platforms like Instagram, TikTok, Twitter, and Facebook. Opting for this assessment means you're looking to find an Influencer Marketing Manager who not only excels in campaign management but is also proactive in leveraging the latest trends for your brand's benefit.

See Sample questions

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