Performance Marketing Specialist

This template includes expert-created questions covering key skills for the Performance Marketing Specialist role.
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About the Performance Marketing Specialist skills assessment

Use this expert-created template to assess candidates' knowledge of performance marketing and the most common platforms used on the job. Our smart test will help you understand applicants' ability to:
  • plan and execute marketing campaigns across Google, Facebook, and other channels
  • understand key digital marketing concepts, metrics and definitions
  • choose relevant campaign targeting criteria and bidding objectives
  • set up campaigns targeting criteria
  • create and execute effective CRO strategies, including A/B testing
  • monitor and optimize campaign performance against set KPIs
  • apply SEO best practices to improve landing page performance

Is this Performance Marketing Specialist test right for you?

See Sample questions

Our Performance Marketing Specialist Skills Assessment is designed to uncover candidates skilled in driving measurable results through data-driven marketing strategies. This expert-crafted test evaluates essential competencies across digital marketing channels, assessing understanding of marketing concepts, ability to create actionable marketing plans, and proficiency in calculating performance estimates.

Candidates are tested on their capability to set and monitor campaign KPIs, utilize analytics platforms for data analysis, and collaborate with creative teams to ensure cohesive and impactful communication strategies. The assessment focuses on practical skills in managing campaigns that directly contribute to business growth, including crafting effective marketing communications across diverse online platforms.

Choosing this assessment ensures you find Performance Marketing Specialists who excel in optimizing digital campaigns for performance, analyzing results to drive improvements, and working collaboratively to achieve targeted business outcomes. This streamlined evaluation process identifies professionals capable of leveraging digital channels to maximize ROI and foster business success.

See Sample questions

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