Volume 1

TheExpectationsGame

The secret behind any happy collaboration usually lies in the skill of managing expectations. It is the art of communication that can make or break any design team or client relationship.

Volume 1 of The Blueprint takes a closer look into the art of managing expectations with the help of the sharpest minds in the creative industry:

01.

Armin Vit

Take it from the brand-guru himself: even the biggest brands like Gap or Tropicana need to listen to their clients and set expectations.

02.

Anni Korkman

The producer of Helsinki Design Week shares her secrets on putting together an ever growing public event.

03.

Erika Hall

The Co-Founder and Strategist of Mule Design takes a closer look at trust in the relationship with clients.

04.

Jessica Walsh

Partner in the iconic design studio Sagmeister & Walsh on how she manages client relationships.

05.

Tash Willcocks

Program manager in Hyper Island on how to navigate in the rocky waters of team communication.

06.

Navin Iyengar

Cross-platform product design lead in Netflix explains how to manage customers’ expectations.

07.

Elizabeth McGuane

Content strategist of Intercom knows a thing or two about relationship management.