You quote a fixed price for a specific project, so the client knows upfront exactly what they'll receive and what it’ll cost.
Agencies with defined deliverables and tight scopes, like web design, branding, or video production.
A digital marketing agency charges $15,000 for a complete website redesign package that includes discovery, wireframing, design, development, and launch. They require 50% upfront and 50% upon completion, with a clear change request process that bills additional revisions at $150/hour.
You create standardized service packages with set deliverables and price points – think "essentials, premium, elite" packages. Clients choose a tier based on their needs.
Agencies with repeatable processes and similar client needs across projects, like SEO services or social media management.
An SEO agency offers three packages: Essentials ($2,500/month) covering basic optimization, Premium ($5,000/month) adding content creation and link building, and Elite ($10,000/month) including advanced technical SEO and custom reporting. Each package lists exactly what deliverables the client receives monthly.
The client pays a recurring monthly fee to “book” a set number of hours per month. The specific work delivered may vary month to month based on changing needs and priorities, but the commitment and revenue remain stable.
Agencies providing ongoing services where needs evolve over time, like PR, content marketing, or growth marketing.
A digital PR agency charges clients $8,000/month for 40 hours of senior-level PR work. They hold monthly strategy sessions to determine the best use of hours — whether media pitching, content creation, or crisis management — allowing flexibility to address changing priorities while maintaining predictable revenue.
You charge a flat rate per day for your time, regardless of the exact deliverables. Clients pay for access, focus, and speed rather than a laundry list of outputs.
Specialized consultants, workshop facilitators, or agencies doing intensive on-site work.
A brand strategy consultant charges $3,500 for a full-day workshop with a client's leadership team, delivering a facilitated session that results in core brand positioning and messaging frameworks. The day rate includes pre-work and a summary document but emphasizes high-value collaboration within a set timeframe.
Similar to revenue share, you earn based on performance outcomes the client agrees to in advance, like leads generated, conversion rates, or other KPIs central to the client's business.
Agencies that deliver work with clear measurable outcomes, like lead generation, recruitment marketing, or direct response campaigns.
A B2B lead generation agency charges a base retainer of $5,000/month plus $250 per qualified lead delivered. They work with the client to clearly define lead qualification criteria and use a shared CRM to track attribution, creating transparency and alignment around success metrics.
You price based on the economic value your work creates for clients rather than inputs (time) or outputs (deliverables). This model positions your service as an investment, not an expense.
Agencies with proven track records and clear ROI models, like vertical-specific marketing agencies, conversion specialists, or business transformation consultants.
A specialized SaaS marketing agency has a track record of generating six figures in revenue for new clients in the first 30 days. They charge $55,000 for their services, regardless of the time or tactics it takes. Despite the high price, it’s still a no-brainer investment.
You blend two or more pricing models, for example, combining a base retainer with performance bonuses or pairing fixed fees with value-based pricing elements. Hybrid models allow you to adapt while maintaining profitability and flexibility.
Agencies serving diverse clients or offering a wide range of services — especially those looking to balance stability with upside.
Grey Matter's "Toolbox Method" is a perfect example of a successful hybrid approach.