Content Marketing Manager

We’re hiring a creative and results-driven Content Marketing Manager to help us tell Toggl’s story, build our brand, and drive demand for our upmarket solutions. In this role, you’ll create exceptional content that inspires and delivers measurable results.

The salary for this position is €60,000 annually, and we are committed to reviewing salaries every year based on company and individual performance.

You can work from anywhere in the world as long as your main location is between UTC-4 and UTC+4.

About the team

We are a global team of 130+ working from over 40 countries around the globe. We hire globally, you work locally — in the heart of London, a beach outside of Rio de Janeiro, or a quiet village near Florence, the choice is yours. Every few months we travel to meet up somewhere in the world and spend some quality time together. We place a huge amount of trust in our people, and we measure the outcomes rather than the work itself. Our values fuel our results.

The role

We’re looking for a sharp, resourceful, and storytelling-savvy marketer with experience in B2B SaaS. If you know how to craft compelling narratives that resonate with enterprise buyers while also driving measurable results, this is the role for you.

As Toggl’s Content Marketing Manager, you’ll be at the heart of our brand and demand generation efforts, primarily by:

• Building Toggl’s brand authority through thought leadership and storytelling.
• Creating engaging, upmarket-focused content that drives demand and supports pipeline goals.
• Using social channels strategically to distribute content and engage with our ICP.
• Collaborating on video-first campaigns and product stories to make video a core content pillar.

You’ll take ownership of content performance, focusing on driving sales-qualified upmarket leads for Toggl Track, our flagship product. To achieve your goals, you’ll collaborate closely with marketing, product, and leadership teams—from ideation to execution.

This hands-on, creative role is perfect for someone who’s passionate about storytelling, thrives on autonomy, and is laser-focused on delivering results. You’ll need to be comfortable rolling up your sleeves, creating content, and experimenting with new formats and strategies.

Key Responsibilities

• Partner with leadership and product teams to define and implement Toggl’s brand story, ensuring consistency and alignment with our long-term vision.
• Create impactful, upmarket-focused content (e.g., original reports, shareable studies, thought leadership pieces) that resonates with enterprise buyers and drives demand.
• Develop content that supports inbound marketing activity for the 50+ user segment, ensuring alignment with Toggl’s pipeline coverage goals.
• Use social channels to build brand authority, start engaging conversations, and distribute content effectively.
• Collaborate on video-first campaigns and product stories to make video a core content pillar for Toggl.
• Leverage AI tools to speed up ideation and increase content output without losing the human voice.
• Track and report on content performance across channels, using insights to continuously improve effectiveness and demonstrate impact on awareness, engagement, and pipeline.
• Experiment with new content formats and distribution strategies to engage enterprise audiences, including no-click search results, Gen AI tools, and short-form video.
• Work with the growth and marketing teams to shape messaging that resonates at every stage of the buying journey.

Does this sound like you?

We’re looking for someone who’s creative, strategic, and ready to take ownership of their work. If this sounds like you, we’d love to meet you. 👇

• 🎥 You’re a storyteller at heart. You have a background in brand building and storytelling, with a knack for distilling complex insights into clear, compelling narratives that resonate with enterprise buyers.
• 📈 You’re results-driven. You understand that great content isn’t just about creativity—it’s about driving measurable results. You’re comfortable owning your quarterly revenue-focused KPIs and aligning your work with pipeline goals.
• 🧠 You’re strategic and scrappy. You can think big-picture while also being resourceful and creative in execution. You know how to make the most of limited resources to drive results and aren’t afraid to pivot when something isn’t working.
• 🌍 You’re audience-obsessed. You have a deep understanding of how enterprise buyers consume content and are always looking for new ways to engage them, whether through innovative formats, emerging platforms, or fresh storytelling techniques.
• 🛠️ You know your tools. You’re proficient with content management systems, analytics tools, and social media platforms. Bonus points if you actively use AI to enhance your efficiency and creativity.
• 🐾 You’re autonomous and self-sufficient. You don’t need to be micro-managed and are comfortable working independently to drive results. At the same time, you’re a team player who values collaboration.

Benefits

• Freedom to choose when and how much you work—we only measure results
• 24 days of paid time off a year, plus your local holidays
• Unlimited sick leave
• In-person meetups for team-building (expenses covered)
• 4-6 weeks paid sabbatical (depending on tenure)
• Laptop budget up to 2,500€ and it renews every 3 years
• €2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure
• €3,000 per year for co-working space membership and/or internet service at home
• €4,000 per year contribution to use for training, workshops, and conferences
• €2,400 per year contribution for any equipment or services to improve and/or maintain your physical and mental health
• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)

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