SEO Specialist

We are looking for an experienced and enthusiastic SEO Specialist to help us refine our content strategy and build a robust SEO framework that elevates Toggl’s authority, improves rankings, and ultimately increases revenue.

The salary for this position is €55,000 annually, and we are committed to reviewing salaries every year based on company and individual performance.

You are free to choose where you work as long as your main location is between UTC-3 and UTC+4

About the team

We are a global team of 130+ working from over 40 countries around the globe. We hire globally, you work locally — in the heart of London, a beach outside of Rio de Janeiro, or a quiet village near Florence, the choice is yours. Every few months we travel to meet up somewhere in the world and spend some quality time together. We place a huge amount of trust in our people, and we measure the outcomes rather than the work itself. Our values fuel our results.

The role

This role transcends traditional SEO. We are forward-thinkers and are fully leaning into the future of SEO and content post-Google’s March 2024 algo update. Ideally, your modern approach to SEO will combine technical expertise with a passion for content and brand development.

As Toggl’s SEO Specialist, you will report to our Senior Content Manager and work with the rest of the marketing team to align our SEO strategies with broader marketing initiatives, ensuring our voice resonates within the B2B SaaS industry.

You will collaborate on monthly and quarterly strategies, conduct thorough keyword research, and monitor site performance to enhance our organic performance. Other day-to-day responsibilities include in-depth keyword analysis, creating SEO briefs for our writers, optimizing content for search intent, and developing internal link strategies.

We are looking for someone who can proactively identify and implement new SEO strategies and opportunities to enhance Toggl’s authority, rankings, and, ultimately, revenue.

Day-to-day responsibilities that are part of achieving those goals include:

• Align on monthly and quarterly SEO priorities with the Senior Content Manager and broader marketing team.
• Conduct comprehensive keyword research and develop informative SEO briefs for content writers.
• Monitor and optimize decaying articles and identify opportunities for improvement.
• Develop and implement internal linkbuilding strategies to enhance key pages.
• Track and analyze top transactional keywords and suggest strategies for ranking improvements.
• Earn high-quality backlinks through outreach and strategic partnerships.
• Monitor site health using Google Search Console and other tools to address technical SEO issues.
• Set and track measurable SEO goals using Google Analytics and other reporting methods.
• Collaborate effectively with the marketing team to align and achieve shared goals.

Does this sound like you?

We're looking for someone who’s not only technically adept but also driven by the goal of creating value-rich content that resonates with users. It’s important to us that you are able to take full ownership of your tasks and work with others to achieve your goals.

If this also sounds like you, we’d love to meet you. 👇

• 🤠 This isn’t your first SEO rodeo. You’re at the point in your career where you’ve mastered content marketing essentials like keyword research and content optimization. Creating successful content strategies is second nature to you—bonus points if you’ve done it for another B2B SaaS before.
• 🎸 You're a strategic thinker with a creative flair. Data and up-to-date SEO best practices drive your strategies. It’s okay (and preferred) if you’re a bit more on the technical side, but we’d love it if you also have some experience writing or optimizing content that's both engaging and enhances brand visibility.
• 🔍 You’re detail-oriented by nature. You spot nuances others miss, and people regularly tell you you’re a great communicator.
• 🐻‍❄️ You’re autonomous and self-sufficient. You can expertly handle your workflows and timelines and don’t need to be micro-managed. At the same time, you’re a great collaborator who can work as part of a team on bigger projects. Ya know, a distributed-but-connected kind of vibe.
• 🧰 You know your way around an SEO tool stack. You're proficient with tools like Ahrefs, Airtable, Google Search Console, and Clearscope. Learning quickly is your forte, and you're always experimenting with new tech, including AI (we’d love to hear your opinions about AI in SEO, actually).
• 🏃You’re proactive. You take pride in getting things done and crossing them off your to-do list. You have a plan C for your plan B and don’t mind being scrappy to drive things forward.
• 🙃 You speak meme. This one’s not important to the hard skills for the role, per se, but we’d love a colleague who doesn’t mind cracking a joke or two in the marketing Slack channel.

If you have a proactive mindset, love to collaborate with cool colleagues (like, genuinely, we are all really cool), and are excited about where content is headed in this new era of SEO, we want you on our team.

Benefits

• Freedom to choose when and how much you work—we only measure results
• 24 days of paid time off a year, plus your local holidays
• In-person meetups for team-building (expenses covered)
• 4-6 weeks paid sabbatical (depending on tenure)
• Laptop budget up to 2,500€ and it renews every 3 years
• €2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure
• €3,000 per year for co-working space membership and/or internet service at home
• €4,000 per year contribution to use for training, workshops, and conferences
• €2,000 per year contribution for any equipment or services to improve and/or maintain your physical and mental health
• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)

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