Kat Boogaard

You have a brand new product that you’re sure will be a hit. That’s great news! But how to market your new product?
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Why is workplace flexibility such a hot topic nowadays? There are plenty of challenges and hurdles that companies need to overcome. 

When it comes to marketing vs. advertising, it’s challenging to know exactly what the difference is. After all, from public relations to sales to publicity, there are so many different terms that are used interchangeably to describe activities that all contribute to a larger, shared goal.

Do you ever feel like you’re drowning in tasks and to-dos? You aren’t alone. We’re all saddled with far too much to get done, and way too little time to do it. Read five time management techniques to make the most of your workday.

Accountability in the workplace is important for a team that’s productive, collaborative, and high-performing. Here’s what it takes to make that happen.

The answer has less to do with your schedule and more to do with your time management skills. 

If bad habits were easy to break, nobody would have any. It’s tempting to aim for big, bold change but it’s usually better to take it a small step at a time.

PMOs increase successful projects by 38% because they provide a predictable, repeatable way of getting projects across the finish line.

These five psychological biases tend to show up in group settings. Use this advice to overcome them and set your whole team up for success.

Power dynamics are the unwritten rules for how we communicate and interact with each other. Here’s what you need to know—and how to navigate them in the workplace.

Most of us absolutely hate public speaking. We’d rather zip ourselves into a sleeping bag filled with hornets than have to get up in front of a room full of people and deliver a presentation.

Use Pareto Analysis to figure out what problems you should tackle first—and then make a major impact at your organization.

The ladder of inference is helpful for making decisions that are based on fact, rather than your assumptions and interpretations.

Knowing how to effectively lead a change management process can make those dreaded transitions easier.

Management by objectives is a collaborative approach to goal-setting that can improve transparency and boost your team’s motivation.

Meet Lana. She’s a sales representative at a software company that’s headquartered in San Francisco. Most of the time, Lana works remotely from Denver. But, she’s just arrived at the San Francisco office for a week spen…

The Leader-Member Exchange Theory dictates how you behave as a leader. Here are answers to common questions about this leadership theory.

Cross-cultural communication can be challenging. Here’s what to know to successfully communicate and collaborate with colleagues from different cultures.

Have you heard of timeboxing? This approach can help you take more control over your focus and your work. Here’s what you need to know.

A multigenerational workplace is now the norm, but it can present both some challenges and some benefits. Here’s how to thrive in those environments.

Transformational leaders build high-performing teams that are empowered to take ownership over their work and are more engaged and productive.

Wondering how to increase your attention span at work? This guide has all sorts of actionable strategies to give your focus a boost.

Many entrepreneurs deal with shiny object syndrome. But, it doesn’t need to be a bad thing. Here’s how to leverage it to your advantage.

Want to be a better-respected and more inspiring leader? Referent power is what you need. Here’s what it is and how to get it.

Using a PERT chart can help you understand what tasks are involved in a project, how long they take, and how they’re all connected to each other.

More than just a buzzword, servant leadership is gaining traction in many different organizations. Here’s what you need to know about this approach.

A kickoff meeting is what gets your project started on the right foot. How do you host a successful one? Here’s what you need to know.

Procedures can save you and your team plenty of headaches. Wondering how to write a procedure? Here are eight steps to follow.

What exactly is business process improvement and why should you care? We’re talking about the benefits of refining your processes, as well as how to do it.

Want to know how to delegate like a pro? We’re dishing out six key tips to pass tasks over to other people—with as little stress as possible.

Wondering how to create your very own Gantt Chart? Use these steps to create your own in Excel and get a bird’s-eye view of your projects.

Want to refine your searches and get your hands on the information you really need? These Google search tips are just what you’ve been looking for.

Wrestling with a tough choice? A decision matrix is an easy way to get a handle on how your choices stack up—using criteria that matters to you.

Are you curious about the best time to send emails? You aren’t alone. Whether you’re sending a complex email marketing campaign or just a short message to a colleague, we’re all eager for that magic pill that will not only get our emails read—but inspire people to actually take action.

If you’re feeling frazzled, stressed, and overwhelmed, these life plan apps will help you bring some order to the chaos.

How a value proposition canvas can help you find a better product-market fit and write a stronger value proposition for your business.

What leadership qualities do you need to make people actually want to follow your lead—rather than forcing them to fall in line?

Product-market fit is a term you’ve heard thrown around a lot in the startup world. But why does it matter so much?

If you’re like most people, office politics are something you’d prefer to avoid altogether.

Motivating yourself can be tough, but McClelland’s Theory of Needs can help.

If you want to keep a closer eye on how you’re spending your time (spoiler alert: you should!), there are plenty of time tracker apps for iPhone that can help you figure out where your hours are going.

Despite your best attempts to right the ship, there’s a certain employee on your team who just can’t seem to meet expectations—and, it’s left you scrambling to figure out exactly how to fire an employee nicely.

Wondering how to calm down at work when pressures are high? Well, we’ll be the first to admit that it can be easier said than done.

Wondering how to write a manifesto for your business, as well as why you even need one in the first place?

You know that to climb the proverbial ladder in your career, it’s important to educate yourself.

Regardless of whether you’re an entrepreneur, a manager or you’re an employee, there’s one pervasive concern that seems to plague us all: fear of failure in business.

You want to get as much done as possible during your day (duh, right?), and productivity tracker apps can be just what you need to kick your motivation and focus into high gear.

In today’s competitive employer landscape, your company core values carry more weight than ever.

You need some blog post ideas. There’s only one problem: You’re completely stumped.

You’ve decided that you need some budgeting software in your corner. We’re here to help.

On the lookout for some of the best books for entrepreneurs?
We can’t blame you. When you’re eager to get your own idea and business off the ground, sitting down for some reading time is an effective way to get the lowdown on all sorts of different and relevant topics.

In the world of technology, it seems like the only constant is change—which means you’re likely on the lookout for some of the very best tech websites that can help get you up to speed on the ever-evolving technology landscape.

If you’ve ever struggled with feeling like a fraud who’s totally undeserving of your own success, then chances are high that you’ve dealt with imposter syndrome.

There are plenty of different skills that come in handy in the workplace—and, without a doubt, resilience is one of the big ones.

When it comes to mastering a new skill (whatever it may be!), understanding a bit about how people learn can help you transform from total newbie to proficient.

Let’s face it—we’re all eager to get more traffic to our websites, meaning an SEO for dummies type of guide is just what we need to familiarize ourselves with the basics.

Today, it seems like almost everyone is on the lookout for work from home jobs that give them the flexibility to build their work around their lives—and not the other way around.

Perhaps figuring out how to read faster hasn’t been high on your list of to-dos until you saw this headline. After all, what impact could reading faster really have on your day-to-day life? As it turns out, quite a bit.

If there’s one complaint that employees have about their tech startup leader, Mark, it’s that he has a raging God complex.

If you’re planning to leverage content marketing to your advantage (and, if you’re not, you should be!), you’re likely looking for an answer to this one important question: How long should a post be?

When it comes to conveniently signing important documents, an electronic or digital signature is a must-have.

There’s one thing you know: You want to stop feeling overwhelmed at work. But, when it comes to actually making that happen, it seems impossible.

Deliberate practice makes perfect.

Anyone who hosts meetings today knows that they need to constantly be on the lookout for solid video chat apps to help their conversations run smoother.

When you’re aiming to stay on top of your tech game, there’s nothing like listening to a few enlightening and insightful tech podcasts to get your creative juices flowing.

Without a doubt, you want your landing page to be effective—which means you’re constantly on the hunt for some landing page best practices you can implement to inspire your visitors to take action.

Like so many other marketers or entrepreneurs, when it comes to promoting your brand, you’re always on the lookout for the best email marketing services that can get your products in front of more eyeballs.

The pitch deck is an essential element for any startup that’s aiming to state its case, highlight its potential, and secure outside funding from potential investors.

When it comes to B2B marketing, there are plenty of hurdles that you need to overcome. But, the one that requires you to put in the most effort? Without a doubt, it’s B2B lead generation.

From small teams to large teams or remote teams to co-located teams, there seems to be one challenge that plagues all of them: keeping everybody on the same page – even with the best team collaboration tools.

As a marketer, you know there’s one tool in your toolbox that you simply can’t live without: data. Social media analytics tools help you use those metrics, numbers, and graphs to better understand your audience and craft marketing strategies that will resonate with them best.

Social media contests can be incredibly powerful for you to leverage in your own marketing efforts.

When it comes to getting customer reviews for your product, there’s one thing you already know: Word-of-mouth marketing is undeniably powerful.

When it comes to landing a gig or position as a web developer, there are two key things you’ll need: the necessary skills and a killer online web developer portfolio to prove you actually have them.

Breaking up is hard to do. Never does that sentiment ring more true than when you’re considering how to fire a client that’s causing you major headaches.

You’ve redesigned a website for a client—let’s call him Joe. You send over the link to the staging site so that he can take a look at what you’ve done so far. Overall, Joe is happy with it (or so he says…). But, then comes the inevitable onslaught of design change requests.

As a project manager, you want your team (not to mention your project!) to be successful. So, as a result, you feel the need to keep a watchful eye on every single thing that’s happening.

Web development is a creative process. So, when it comes to your relationships with your clients, it can be tempting to leave yourself a little wiggle room.

When it comes to being a successful product manager, you have a lot to juggle. You’re generating ideas, fielding feedback, answering questions, and leading your team to launch the latest and greatest things.

You invested your blood, sweat, tears, and insane levels of creativity into developing a site for an awesome client—let’s call them Client A—that you were working with.

Change can be good, and change management can be bad. But, regardless of your specific circumstances, there’s one thing that change always is on your project team: disruptive.

Your quality of work might always be high, there’s still one big thing that you and your web design agency struggle with: setting yourself apart from web design competition.

As a project manager, the success and failure of projects objectives that you set for your team rests all on your shoulders. No pressure, right?

As a product manager, a core piece of your job is collecting feedback and then putting it to work to improve your product development strategy.

There’s the web design client who keeps requesting endless changes. The one who disappears for weeks on end when you have questions you need answered. The one who constantly wants to haggle over prices. The one who doesn’t like your design—but can’t explain why. Sound familiar?

Ask any product manager about how they set priorities, and all of them will be quick to mention customer feedback.

How easy would your days be if you could spend hour after hour parked in front of your computer—with your earbuds in—just building websites? Like many web developers, those exact visions likely filled your mind when you decided to pursue a career in this field.