
Track
Marketing vs. Advertising vs. PR: 3 Key Differences You Need to Know About
When it comes to marketing vs. advertising, it’s challenging to know exactly what the difference is. After all, from public relations to sales to publicity, there are so many different terms that are used interchangeably to describe activities that all contribute to a larger, shared goal.

Productivity
5 Time Management Techniques to Get More Done (Without More Time)
Do you ever feel like you’re drowning in tasks and to-dos? You aren’t alone. We’re all saddled with far too much to get done, and way too little time to do it. Read five time management techniques to make the most of your workday.

Modern Work
15 Best Books for Entrepreneurs You Should Start Reading Now
On the lookout for some of the best books for entrepreneurs?
We can’t blame you. When you’re eager to get your own idea and business off the ground, sitting down for some reading time is an effective way to get the lowdown on all sorts of different and relevant topics.

Modern Work
8 Best Social Media Analytics Tools for 2018
As a marketer, you know there’s one tool in your toolbox that you simply can’t live without: data. Social media analytics tools help you use those metrics, numbers, and graphs to better understand your audience and craft marketing strategies that will resonate with them best.

Design
Reaching Your Limit: How to Manage Design Change Requests
You’ve redesigned a website for a client—let’s call him Joe. You send over the link to the staging site so that he can take a look at what you’ve done so far. Overall, Joe is happy with it (or so he says…). But, then comes the inevitable onslaught of design change requests.

Freelance
Difficult Web Design Clients: 5 Things to Keep in Mind
There’s the web design client who keeps requesting endless changes. The one who disappears for weeks on end when you have questions you need answered. The one who constantly wants to haggle over prices. The one who doesn’t like your design—but can’t explain why. Sound familiar?

Freelance
5 Communication Challenges Web Developers Face With Clients (and How to Fix Them)
How easy would your days be if you could spend hour after hour parked in front of your computer—with your earbuds in—just building websites? Like many web developers, those exact visions likely filled your mind when you decided to pursue a career in this field.