Solution

“Toggl Track helped us realize that we were spending a lot of time talking amongst ourselves, using up hours that weren’t billable,” Kimbrough told us.

Sweat + Co measures the profitability of each client based on the number of hours they spend on a project. By recording billable hours with Sweat + Co clients, all Sweat + Co employees could understand which tasks were taking up the most time. “Toggl Track gives us better visibility into what everyone’s working on remotely,” Kimbrough said. They were surprised by the amount of non-billable, internal conversations they were having that were burning up an unusual amount of hours.

As a consultant, Kimbrough has gone through a number of different online time tracking services. At the heart of any PR project, there’s one vital calculation: If the amount of billable hours > amount budgeted in retainer, there’s a problem. You’re spending more on labor than you’re making.

According to Kimbrough, “Toggl Track increased our profitability by at least 20%. We found out where the team was spending too much time. Whether that was us being inefficient or over-serving or working too slowly, Toggl Track gave us the ability to restrategize, find out what’s wrong, and fix it.”

In summary, with Toggl Track working to automate billing and easily mapping out the allocation of hours, Kimbrough is confident that the Sweat + Co team can evaluate their time spent long before a project’s billable hours spiral out of control. And they’ve recaptured that 20% profitability margin, thanks to the increased transparency that Toggl Track affords.