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How to Kickstart Time Tracking In Your Team

Icon of a pencilLast updated: 15 Dec 2024

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In this article
Start with “Why”Plan your kick-offCreate guidelinesCelebrate wins (no matter how small)Show, don’t tellIt’s about trust

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Table of Contents

Start with “Why”Plan your kick-offCreate guidelinesCelebrate wins (no matter how small)Show, don’t tellIt’s about trust

Introduction

We get it… time tracking isn’t exactly the kind of news that gets a team cheering. It can feel like a watchful eye, a signal of mistrust, even when your intention is the opposite: to enable your team, align efforts, and help everyone focus on their best work.

But here’s the thing: so many organizations get it wrong. They make it about control, compliance, and micromanagement — setting themselves up for resistance and disengagement.

There’s a better way.

This is how we guide Toggl teams to embrace time tracking, not as a burden but as a tool for business growth, clarity, and collaboration.

Start with “Why”

To ensure time tracking resonates with the team, it’s important to reframe it as a tool that aligns individual efforts with the bigger picture. When it’s connected to a clear purpose, it becomes a resource, not a burden.

Here’s how you do it:

  1. Frame the problem clearly. Maybe it’s inaccurate project estimates that leave the team overworked. Maybe it’s unclear billing practices that don’t reflect the team’s effort. Name the problem and show how time tracking provides a solution.

  2. Make it about the team. Time tracking isn’t just a tool for leadership — it’s for everyone. It enables team members to understand their time, make smarter decisions, and gain recognition for their contributions.

Read a case study:

Xmartlabs, a software company of 120+, achieved 100% time tracking adoption and 6x business growth by prioritizing employee well-being. Read the case study.


When introducing it to your team, consider starting with this approach (of course, adapt it to fit your specific needs and goals):

Dear Team,

I want to share a new initiative that will improve how we work together.

We’re introducing a Time Tracking Program to help us create clarity, make better decisions, and recognize the incredible work each of you does every day.

We’ll be using Toggl Track, an advanced time tracking tool best known for its ease of use, automated time tracking, great integrations and strong anti-surveillance stance.

Why does this matter?

Every hour we spend is an investment. Time tracking helps us understand where that investment goes and how to make the most of it. It solves some big challenges we’ve all felt:

  • Better planning: Time tracking will help us plan projects with no more guesswork — on time, on budget, and without unnecessary stress.
  • More accurate billing: Your effort is valuable, and now it will be reflected fairly in how we bill clients.
  • Smarter workflows: We’ll identify what’s working, what’s not, and focus on the tasks that matter most.
What’s in it for you?

Here’s what this program can bring to each of you:

  • Clarity: See exactly where your time goes and learn how to make it work better for you.
  • Recognition: Your contributions will be visible, leading to more opportunities for rewards and appreciation.
  • Team collaboration: The program improves collaboration, building a stronger, more cohesive team environment.
How we’ll make this easy

Here’s how we’ll make it work:

  • Automated time tracking: Toggl Track offers ways to automate time tracking so you can focus on your work while the tracking happens in the background.
  • Integrated tools: We’ll integrate time tracking with the tools you already use, making it accessible with just a click.
  • Freedom to choose: Track your time on your desktop, mobile, or even your smartwatch — whatever works best for you.
  • Privacy first: Your data stays private unless you choose to share it. You won’t be surveilled.
  • Your voice matters: This program will evolve with your input, so please share your thoughts and ideas for improvement.

The official start is [Insert Start Date]. The real success of this program will come from what we make of it — together.

If you have questions, concerns, or ideas, I’d love to hear them.

Thank you for everything you do, every day. Your work inspires me, and I’m excited to take this next step with you.


Onward,
[Your Name]
[Your Position]

Plan your kick-off

Big programs fail because they’re rolled out like mandates. Top-down, inflexible, and impersonal.

When launching a time-tracking program, show them how it works. Explain the benefits. And most importantly, let them choose their preferred ways to track.

If involved in your package, our Customer Success team will do the onboarding and kick-off.

Here’s what a kick-off looks like:

  • Focus on the big picture, not micromanaging. Clearly explain which teams (e.g., Finance and HR) will have access to time tracking data during the adjustment phase. Emphasize that the goal is not to micromanage but to gain insights that benefit everyone.
  • Keep it easy. Use tools that adapt to their workflow. Whether it’s desktop, mobile, or manual, the key is to give people options.
  • Highlight automation options. Introduce features that automate time tracking so it can happen effortlessly in the background.
  • Lead by example. Leaders who track time transparently send a powerful signal: “We’re all in this together.”

Create guidelines

Instead of telling your team how to track time, create guidelines that help them make sense of it.

  • Don’t stress about every 5 mins. Track work in 15- or 30-minute blocks.
  • Focus on value. Not every email or coffee break needs to be logged. Encourage people to track what matters most to their work.
  • Introduce how you will structure data. Provide a couple of examples of real-life scenarios. For example, how are users going to categorize internal vs. client meetings, on-site vs. remote vs. third-party support for a client, etc.?

When people feel like they own the process, they’re far more likely to embrace it.

Celebrate wins (no matter how small)

Adopting time tracking is a journey, not a switch you flip. But most leaders forget to celebrate the early wins.

When a team member discovers that 80% of their time is spent on low-value tasks, celebrate their insight. When a project estimate improves because of accurate data, celebrate the success.

Every small win reinforces the idea that time tracking is a tool for empowerment, not enforcement.

Show, don’t tell

Let’s flip the script.

Instead of telling your team how great time tracking is, show them the results:

  • A department that reduced overwork by reallocating time
  • A project that stayed on budget because of better estimates
  • A team that grew closer by sharing honest conversations about where their time goes

Data is persuasive, but stories are transformative. Share stories that make people feel, “This could help me too.”

Read a case study:

Talk Shop Media, a PR and Marketing team of 50+, saves 80 hours a month on time tracking while improving operations. Read the case study.

It’s about trust

When you trust your team to track their time without judgment, you build a culture of transparency and respect. When you use time tracking to make better decisions, not just monitor effort, you create a system that values contribution over compliance.

So, don’t start with the tool. Start with trust. Show your team that time tracking isn’t about control — it’s about clarity and growth. Cause when your team believes in the why, the how becomes second nature.

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Implement a successful time tracking program with Toggl Track today

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