Last updated: 15 Dec 2024
7 min read
Introduction
We get it… time tracking isn’t exactly the kind of news that gets a team cheering. It can feel like a watchful eye, a signal of mistrust, even when your intention is the opposite: to enable your team, align efforts, and help everyone focus on their best work.
But here’s the thing: so many organizations get it wrong. They make it about control, compliance, and micromanagement — setting themselves up for resistance and disengagement.
There’s a better way.
This is how we guide Toggl teams to embrace time tracking, not as a burden but as a tool for business growth, clarity, and collaboration.
To ensure time tracking resonates with the team, it’s important to reframe it as a tool that aligns individual efforts with the bigger picture. When it’s connected to a clear purpose, it becomes a resource, not a burden.
Here’s how you do it:
Frame the problem clearly. Maybe it’s inaccurate project estimates that leave the team overworked. Maybe it’s unclear billing practices that don’t reflect the team’s effort. Name the problem and show how time tracking provides a solution.
Make it about the team. Time tracking isn’t just a tool for leadership — it’s for everyone. It enables team members to understand their time, make smarter decisions, and gain recognition for their contributions.
Xmartlabs, a software company of 120+, achieved 100% time tracking adoption and 6x business growth by prioritizing employee well-being. Read the case study.
When introducing it to your team, consider starting with this approach (of course, adapt it to fit your specific needs and goals):
Dear Team,
I want to share a new initiative that will improve how we work together.
We’re introducing a Time Tracking Program to help us create clarity, make better decisions, and recognize the incredible work each of you does every day.
We’ll be using Toggl Track, an advanced time tracking tool best known for its ease of use, automated time tracking, great integrations and strong anti-surveillance stance.
Every hour we spend is an investment. Time tracking helps us understand where that investment goes and how to make the most of it. It solves some big challenges we’ve all felt:
Here’s what this program can bring to each of you:
Here’s how we’ll make it work:
The official start is [Insert Start Date]. The real success of this program will come from what we make of it — together.
If you have questions, concerns, or ideas, I’d love to hear them.
Thank you for everything you do, every day. Your work inspires me, and I’m excited to take this next step with you.
Onward,
[Your Name]
[Your Position]
Big programs fail because they’re rolled out like mandates. Top-down, inflexible, and impersonal.
When launching a time-tracking program, show them how it works. Explain the benefits. And most importantly, let them choose their preferred ways to track.
If involved in your package, our Customer Success team will do the onboarding and kick-off.
Here’s what a kick-off looks like:
Instead of telling your team how to track time, create guidelines that help them make sense of it.
When people feel like they own the process, they’re far more likely to embrace it.
Adopting time tracking is a journey, not a switch you flip. But most leaders forget to celebrate the early wins.
When a team member discovers that 80% of their time is spent on low-value tasks, celebrate their insight. When a project estimate improves because of accurate data, celebrate the success.
Every small win reinforces the idea that time tracking is a tool for empowerment, not enforcement.
Let’s flip the script.
Instead of telling your team how great time tracking is, show them the results:
Data is persuasive, but stories are transformative. Share stories that make people feel, “This could help me too.”
Talk Shop Media, a PR and Marketing team of 50+, saves 80 hours a month on time tracking while improving operations. Read the case study.
When you trust your team to track their time without judgment, you build a culture of transparency and respect. When you use time tracking to make better decisions, not just monitor effort, you create a system that values contribution over compliance.
So, don’t start with the tool. Start with trust. Show your team that time tracking isn’t about control — it’s about clarity and growth. Cause when your team believes in the why, the how becomes second nature.
Demos available for teams of 20+
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