Look What You Made Time Do

From epic focused work sessions to productive weekends and the odd 10PM slump, here’s how Toggl users spent their time in 2024.

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Illustration of productivity icons in the style of The Eras Tour poster

The Eras Toggl Tour

While Swifties spent around 33 million hours watching The Eras Tour, Togglers launched a (productivity) tour of their own…

Are you ready for it?

In 2024, users tracked over 588 million hours of time entries in Toggl — 17x more hours than the entire Eras tour 😮

Illustration of spring time with flowers growing. Two of the flowers are medals and ribbons respectively.

We had a Spring in our step in May

Togglers put their heads down (and their time trackers on) before Summer hit. Together, you clocked in over 65 million hours in May to make it the most productive month of 2024!

But… Togglers took their foot off the pedal in October, tracking a total of just 52.35 million hours. It was a busy year so, we guess it was time to crawl under the duvet, binge-watch horror movies and call it research...?

Illustration of the Eiffel Tower and the Colosseum with to-do items marked

The Eiffel Tower, The Colosseum, and the Task Lists

Users in Europe clocked up the most tracked time this year with a total of 230 million hours. We don’t know how much free time these Togglers had to stroll along the Seine or take a siesta in Seville, but they sure ticked off a lot of tasks 👌

Speaking of tasks… all up, Togglers created 8.7 million tasks under 263,000 projects this year. At 33 tasks per project, that’s what we call organization 🤯

Illustration of a calendar view showing 12-4pm as the most productive time

We said goodbye to the 5am club

The majority of you didn’t wake up for ice baths before dawn (and honestly, we didn’t either). The sweet spot for peak productivity for thousands of Togglers — both teams and solo users — was 12-4PM. Perhaps we just needed time for that morning coffee to kick in? 🤔

Illustration of a hand grabbing falling money bills

Togglers secured a bag more valuable than Vanuatu

Togglers logged over 51.8 million billable entries this year, with the highest volume in February. And that work added up. Solo users racked up $230 million worth of billable time entries, with teams clocking a total of $1.195 billion. All that work earned Toggl users more money than the entire annual GDP of Vanuatu! 😮

Illustration of someone next to a target board with arrows missing the target

We didn’t fail to plan. But some of our plans still failed.

Togglers proved they were planners in 2024. You set thousands of time estimates to keep projects on track and clocked in over 8 million hours on ‘em.

But, we still sent out over 86,000 emails as a warning that y’all went over the time estimates. And… that’s ok, we can’t be winners all the time. We know you’ll get the next one 😉

Illustration of a treasure box with gems. The cover of the box implies fixed fees, representing fixed fees projects

We said no to projects not worth our time 💅

Togglers chose quality over quantity with their time this year.

Together, you tracked over 22,000 fixed-fee projects in 2024 — 15% less than last year. This is actually good news because these fixed-fee projects had higher billing averages than last year.

Charging what your time is worth? It’s the 2024 takeaway we absolutely love to see 👌

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Make 2025 the year your time equals money

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