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Roguemark Studios Increased Team-Wide Reporting By 85% Through Toggl

Roguemark Studios is a Berkeley, California-based and woman-owned creative agency. They create animations, illustrated videos, and visual notes for companies of all shapes and sizes. To learn more about them, check out this video.

Industry

Creative

Team Size

5

Location

California, USA

Toggl Plan

Free

Roguemark Studios team

Challenges

“Life before Toggl was a hot mess,” said Bethany Kaylor. Her team had experimented with project management and time tracking tools, they could never achieve full team buy-in. The user interfaces just weren’t appealing, or the learning curves were too steep to be viable.

When the Roguemark team started to restructure their budgets, it became clear they had a serious time tracking problem. Despite working in the whimsical world and creative world of animation, they still needed a data-driven, accurate tool for forecasting how long each part of their process was taking, from concept to storyboarding to style-development to editing.

Approximations weren’t cutting it, because they often underestimated actual required labor. It was frustrating for everyone to feel like they never had enough time or budget to finish a project the way they’d like to.

Toggl has given us actual data about our labor; we're able to see how much time each step of our creative process takes. As women in an industry that remains male-dominated, it's really important to us that our work is rewarded appropriately, and that we're not doing work for free.

Bethany Kaylor, Writer

Solution

Toggl has given us actual data about our labor; we're able to see how much time each step of our creative process takes,” Kaylor said. “It has allowed us to reconfigure our budgets, contracts, and schedules to more accurately match a realistic timeline.

Perhaps most importantly, it has established a more dedicated culture of time tracking within our team. According to Kaylor, people are actually excited to log their hours!

With Toggl, the Roguemark team can structure their daily activities by comparing how much time they have left for a certain part of their process. For example, if 50 hours have been allocated for storyboarding, and they've already used 35, they can adapt those last 15 hours to stay on-budget and on-schedule. Their flexibility and communication (both within our team and to their client) has greatly improved.

Kaylor told us, “Creative work is hard to put a finger on. Unless you're in the industry, you probably don't realize how much time, collaboration, and revision goes into every finished product. With stop-motion animation, a video that's 10 seconds can take weeks to produce.”

Having accurate forecasts of labor helps Roguemark create budgets that compensate them fairly and gives them the time to create a beautiful product for their client. As women in an industry that remains male-dominated, it's really important to them that their work is rewarded appropriately, and that they're not doing work for free.

The bottom line: implementing Toggl has increased Roguemark’s data reporting by 85%, and boosted their resource allocation to 45%.

Roguemark Studios's Most-Used Features:

  • Easy Time Logging
  • Accurate Data for Forecasting
  • Reports for Scheduling and Budgeting
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