About
Netguru, a leading European digital consultancy with over 15 years of experience, helps businesses craft innovative digital products. It specializes in custom software development and full-service product lifecycle solutions for enterprises, scale-ups, and startups across various industries, from finance and retail to healthcare and education.
Results with Toggl Track
- Salesforce 🤝 Toggl API integration: Toggl Track's API integration with Salesforce syncs reliable data for accurate client billing and project management. It enabled Netguru to scale its number of projects from around 30 to 150 while reliably syncing data from both tools.
- 97% revenue forecast accuracy: Netguru uses time tracking data for much more accurate revenue and margin forecasting, as well as to identify profitable and underperforming projects.
- Improving headcount and operational processes: While increasing the number of people working on projects from 90 to 500, Toggl Track allowed Netguru to efficiently manage operational processes like overtime and invoicing without increasing headcount for non-commercial roles.
“Time tracking is essential for our operations. People are constantly changing projects, starting new ones, and finishing others, yet we are still able to ensure that invoices are processed in just two days.”
— Pavel Averin, Revenue Operations Manager at Netguru
Challenges
Netguru provides everything from ideation and design to software development. Although the agency builds solutions for customers, it bills based on time and materials used in the majority of projects. However, to bill clients like this, it needed to track time accurately on every project.
Pavel Averin is the Revenue Operations Manager at Netguru. He says the agency had very specific needs for its time tracking approach, so the system needed to work seamlessly with existing workflows.
“For example, Salesforce is the center of our data ecosystem, and most of the tools we use across the whole company are integrated with it.”
As the agency already used Jira, it tested out its internal time tracking tool — but ultimately rejected it. It then created a custom in-house time management solution to fit its needs. It was also quickly rejected after it became clear how much maintenance would cost.
The search began for a time tracking system with seamless integrations, a sleek UI to encourage team adoption, and most importantly — a place to manage billing data accurately.
Netguru found Toggl Track — and it ticked all the boxes ✅
Solution
Netguru requires all customer-facing employees and B2B contractors to log time for accurate billing, and Toggl Track has effectively solved this challenge while reducing maintenance costs.
"Time tracking is essential for our operations. People are constantly changing projects, starting new ones, and finishing others, yet we are still able to ensure that invoices are processed in just two days," Averin says.
The flexible API powers integrations with Netguru’s existing tech stack, like Salesforce, to enable automated project creation and time logging. This integration allowed Netguru to synchronize projects and client information, giving project managers needed analytical capabilities.
Integrate seamlessly with our API like Netguru
Sign up for freeToggl Track can be used on various platforms, including desktop and mobile apps or browser extensions. This paired with its intuitive UI has helped boost usage and adoption within Netguru’s team. As Averin says — if there’s a need to track time, there are several ways to do it.
Although Netguru started using Toggl Track, the team quickly discovered time tracking data could help with much more than billing. As a result, Netguru is able to determine the number of hours to bill each client and can accurately predict short-term revenue. Alicja El Chalouhi, Netguru’s Financial Planning & Analysis Manager, mentioned that the data is sufficiently detailed to improve margin calculations for profitability.
"We can identify areas where we're performing well and where there's room for improvement. In some cases, we realized we needed to approach clients to renegotiate pricing or assess which projects yield strong margins despite certain inefficiencies."
Toggl Track has fully integrated into Netguru's operations to help with everything from billing and forecasting to overtime management. This data acts as a single source of truth to build automated reports to identify and manage time spent on a project.
"As a remote company, Toggl Track data is our sole resource for tracking time spent on a project and responding accordingly. If we notice someone working overtime, it's a clear signal for our leaders to step in and address work-life balance. Additionally, we can identify projects where hours aren't being logged as expected, which helps us recognize potential delivery issues," says Averin.
For Netguru, one of the greatest benefits of using Toggl Track is building transparent relationships with clients. Pavel says some clients expect precise data on how many hours are spent on project work each day. Thanks to Toggl Track, Netguru can instantly provide it.
"Toggl Track gives us flexibility when clients ask or challenge the hours spent on a project. We can pull it very quickly, and it's easy to address on the operational level. This capability is crucial for addressing client concerns and maintaining transparency in billing," he said.
