Project Planning

What’s one of the factors that has the biggest impact on a marketing campaign’s success? If you’re tempted to say that it’s the idea behind it, you might want to think twice. You know the saying – “Ideas are a dime a dozen”. No matter how good or original an idea is, if you want

As a marketer, I’ve been involved in tons of teams and projects over the years. Small and big; as a team member, or a team leader. Sometimes I coordinated just one project, but many times I was involved in several projects simultaneously. I remember the endless weekly meetings and the continuous running from one meeting to

How do you make plans in an environment of constant changes? Our experience tells us one thing – be flexible. Quickly adapting to the new situation and letting go of old plans is the key. You shouldn’t make very specific long-term plans. Agile, scrum, Trello, sprints – these and many other keywords mark today’s approach to planning. It’s