About us

The time tracker millions trust. Now evolving into a time intelligence platform.

Toggl is a time tracking and capacity planning tool, built over 20+ years and rated #1 for ease of use. It turns tracked hours into capacity plans, profitability reports, and answers you'd otherwise assemble yourself: what work is costing, who's overloaded, and whether you have room to take on more.

Toggl, previously known as...

Toggl Track

Now just Toggl. Same time tracking engine, same simplicity…now built to allow you to do more with your time data.

Toggl Plan

Our visual planning and project management tool. Its planning and capacity features now live inside Toggl.

Toggl Work

Our expense management platform.

Toggl Hire

Our skills-based hiring platform.

We built these as separate products because the problems looked separate. They weren't. Tracking time, planning capacity, and knowing if a project made money are three views of the same thing. Now they're one product.

From tracking to answers

A timer tells you what happened. We heard customers say:

"Great, but we need it to tell us what to do next, whether we have capacity, how X and Y projects will impact our margin and team capacity."

We listened, and we built it. That means:

"Can we take this on?"
Answered by capacity, not guesswork and multiple messages.
Client profitability
visible without a spreadsheet.
Better estimates
Because every finished project sharpens the next one.
Happier teams
Because there's no surveillance, just balanced, visible workloads.

Time tracking tells you what happened. Time intelligence tells you what to do next.

Three things have to be true for time intelligence to work:

The data has to be trustworthy, which means tracking has to be quick, private, and consistent enough that people actually do it.

The insight has to arrive without someone building it first — utilization, profitability, delivery health, surfaced rather than assembled.

The history has to be good enough to forecast with, so that each finished project makes the next estimate sharper.

Those three form a loop: plan, track, compare, improve. Capacity tools plan well and track poorly. Time trackers track well, but don't help you plan. Project management tools do neither especially well, at least where time is concerned. Closing that loop is what Toggl is for.

How we got here

We started as a Tallinn-based consultancy in 2006 with the same problem our customers have now: no reliable sense of where the hours went, or whether we charged enough for them. So we built ourselves a timer. Clients asked for the reports.

Then they asked to use the tracker themselves. The consultancy became a software company — one that's approached time tracking as the starting point ever since, not a feature bolted onto something else.

Where we draw the line

"Coming from a totalitarian society myself, surveillance promotes dishonesty and breeds paranoia. It rewards the appearance of work rather than the quality of work."

Alari Aho, Founder & CEO

No screenshots. No keystroke logging. No webcam tracking. Not a setting — a line we don't cross, even for paying customers who've asked.

A tool people feel watched by teaches them to perform, not to work. And a tool nobody trusts produces data nobody should act on.

What we've learned the hard way
Adoption is the whole problem
If people don't track, there's nothing to build on. Every feature gets weighed against a bad Tuesday.
Tracking should help the person doing it
Not just the manager reading the report.
Planning without real tracked hours is fiction
Plans that aren't grounded in actuals drift, always.
Complexity isn't sophistication
A useful tool doesn't have to be bloated — not if you keep the essence and your customers' feedback close.

How we run the company

Fully bootstrapped, twenty years, no VC. We answer to customers, not investors.

Fully remote since 2014, spread across dozens of countries, async by default. We publish our handbook (how we hire, how we pay, how decisions get made) because transparency is easier to keep honest in public.

Our values

Approval workflows
We over-communicate on purpose because transparency creates accountability.
Trust
The red thread through the product and the company.
Freedom
We do our best work when we can choose our own work style, schedule, and path.
Ownership
We question the status quo and make the hard calls whenever we need to.
Respect
For colleagues, users, and ourselves.

Working at Toggl

We hire for culture add, not culture fit. Toggl is fully remote, async by default, and unusually open about how we operate — read the handbook before you apply.

TLDR

Company

Toggl

Founded

2006, Tallinn, Estonia

Founder & CEO

Alari Aho

What it is

Time tracking, capacity planning, and profitability reporting in one tool

Formerly

Toggl Track, Toggl Plan, Toggl Hire, Toggl Work

Built for

Agencies and professional services firms billing for time; product, engineering, and ops teams tracking cost and capacity internally

Team

~90 people, fully remote since 2014

Funding

None — bootstrapped and privately owned since 2006

Compliance

GDPR, CCPA, ISO 27001, SOC 2 Type II

Monitoring features

None. No screenshots, no keystroke logging, no webcam tracking